At a Glance
- Tasks: Lead exciting marketing campaigns and create engaging product content.
- Company: Join Carne Group, a top funds management company with a global presence.
- Benefits: Enjoy competitive salary, career growth, and a diverse work environment.
- Other info: Be part of a team that values innovation and inclusivity.
- Why this job: Make an impact in a dynamic role that shapes industry messaging.
- Qualifications: 5+ years in marketing, strong writing skills, and a passion for collaboration.
The predicted salary is between 60000 - 80000 £ per year.
This role will lead end‑to‑end ownership of campaign and product collateral, shaping messaging, creating content and engaging media and industry stakeholders to drive communication objectives across the business.
Responsibilities
- Campaign Management
- Own the planning, execution and optimisation of assigned campaigns, ensuring alignment with commercial objectives.
- Plan, manage or contribute to other multi‑channel marketing campaigns as required.
- Oversee timelines, budgets, agency and stakeholder coordination to ensure on‑time, high‑quality delivery.
- Product Collateral
- Own development and maintenance of clear, consistent product messaging.
- Lead creation of high‑quality, client‑facing product materials (brochures, presentations, factsheets, digital assets).
- Partner with Product, Sales and subject matter experts to translate complex concepts into compliant marketing narratives.
- Support go‑to‑market activity for new or evolving products.
- Ensure product materials remain accurate and up to date with regulatory changes.
- Manage and curate the product content library.
- Act as a marketing point of contact for product‑related communications.
- Content Creation
- Develop high‑quality content assets.
- Collaborate with design and experts to produce engaging visuals, video and thought leadership pieces.
- Paid & Social Media Channel Management
- Work with the team to create and execute social media plans.
- Align paid and earned media plans.
- Drive growth and engagement through best‑practice promotional content production.
- Monitor and analyse performance to refine strategy.
- Reporting & Analytics
- Track and analyse campaign and communication performance.
- Prepare monthly and quarterly reports and provide insights.
- Recommend improvements.
- Cross‑Functional Collaboration
- Partner with Sales, Product, Customer Success and subject matter experts.
- Support planning and execution of events when needed.
- Ensure compliance with regulatory standards in financial services.
Qualifications
- Minimum 5 years of marketing communications experience focused on funds or related industries.
- Bachelor’s degree in marketing, communications, journalism or related field; master’s preferred.
- Strong understanding of industry dynamics (product structure, regulatory landscape, distribution channels, market trends).
- Knowledge or experience in ETFs, AML and private markets advantageous.
- Organisational and project management skills; ability to manage multiple priorities.
- Experience creating client‑facing product content in a professional services or investment environment.
- Excellent writing and editing skills; ability to create compelling content for various channels and audiences.
- Proficiency using social media platforms for business: content creation, scheduling, analytics.
- Strong interpersonal skills; collaborative with internal and external stakeholders.
- Detail‑oriented, multitasking in fast‑paced environments.
- Understanding of regulatory requirements and compliance for financial services marketing communication (plus).
Competencies
- Client‑centric focus – Understand customer needs and provide excellent service.
- Effective Communication – Warm and professional engagement.
- Drive and Motivation – Highly motivated and able to inspire others.
- Quality – Produce accurate, high‑quality, timely work.
- Adaptability – Respond effectively to changing situations.
- Strategic Focus (Problem‑Solving) – Think strategically, innovate and apply broader perspective.
- Resilience – Manage competing priorities and recover from setbacks.
- Learning Mindset – Curiosity for new techniques and technologies.
- Planning and Organising – Deliver quality work on time.
About the Company
Carne Group is a leading funds management group with $2tn in AUM, 600+ staff and four regulated management companies. It serves more than 650 clients globally, including firms in Ireland, Luxembourg, Zurich, Lisbon, London, New York, Cayman and the Channel Islands. Carne is committed to excellence, innovation and to creating a diverse and inclusive environment.
Senior Campaigns & Product Marketing Lead in London employer: Carne Group
Carne Group is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and excellence thrive. With a strong commitment to employee growth, Carne provides ample opportunities for professional development and collaboration across diverse teams, ensuring that every voice is heard and valued. The company's focus on creating a diverse and inclusive culture, combined with its impressive global reach and resources, makes it an ideal place for passionate marketing professionals to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Campaigns & Product Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. The more people know you’re looking for a Senior Campaigns & Product Marketing Lead role, the better your chances of landing that dream job.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best campaign management and content creation work. This will give potential employers a taste of what you can bring to the table, especially in a fast-paced environment like marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their messaging and how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs, especially in terms of compliance and client-centric focus.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Campaigns & Product Marketing Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Campaigns & Product Marketing Lead role. Highlight your relevant experience in campaign management and product collateral creation, as this will show us you understand what we're looking for.
Showcase Your Content Skills:Since content creation is a big part of this role, include examples of high-quality content you've developed in the past. Whether it's brochures, presentations, or social media posts, we want to see your creativity and writing prowess!
Demonstrate Collaboration:This position requires working closely with various teams, so share instances where you've successfully collaborated with others. We love seeing how you can partner with different stakeholders to achieve common goals.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Carne Group
✨Know Your Campaigns Inside Out
Before the interview, dive deep into the campaigns you've managed in the past. Be ready to discuss specific examples of how you planned, executed, and optimised them. Highlight your alignment with commercial objectives and any measurable outcomes.
✨Master Product Messaging
Familiarise yourself with the product collateral relevant to the role. Prepare to explain how you’ve developed clear and consistent messaging in previous positions. Think about how you can translate complex concepts into engaging narratives that resonate with clients.
✨Showcase Your Content Creation Skills
Bring examples of high-quality content you've created, whether it's brochures, presentations, or digital assets. Be ready to discuss your collaboration with design teams and how you ensure that visuals complement your messaging effectively.
✨Be Data-Driven
Prepare to talk about how you've tracked and analysed campaign performance in the past. Have some insights ready to share from your reports, and be prepared to suggest improvements based on data. This shows you’re not just creative but also strategic.
