Product Lead - Conversion

Location: London (Hybrid)
Type: Full-time

Join the Revolution in Car Finance at Carmoola, where we’re changing the way people get on the road – making it faster, fairer, and entirely built around the customer. We’ve started with car finance, reimagining it from the ground up with a seamless, digital experience that puts drivers in control. Since launch, we’ve raised over £540m from top-tier investors, helped over 22,000 customers get behind the wheel, and we’re scaling fast.

Your Mission:

• You’ll lead the effort to improve conversion across our core customer journey — bringing clarity, focus and rigour to how we move customers from application through to funded loan.
• You’ll define the strategy and roadmap for conversion optimisation, leading a dedicated squad of engineers and a designer to deliver high-impact changes.
• You’ll take a systematic approach to improving a complex, multi-step funnel — building a clear view of where and why customers fall away, designing and running rigorous experiments, and delivering changes that measurably increase conversion.

This is a high-impact role for someone who combines analytical depth with strong product judgement. You’ll own the problem end-to-end – working hands-on with your squad and closely with stakeholders to deliver results.

What You’ll Be Doing:

• Own conversion performance – Take full accountability for conversion across the car buying journey, setting clear targets, tracking performance at every stage of the funnel and driving improvements.
• Lead a cross-functional squad – Lead a dedicated squad of engineers and a designer to prioritise the highest-leverage opportunities and ship high-quality improvements quickly and safely.
• Build and prioritise a clear experimentation roadmap – Identify opportunities, form hypotheses, and run A/B tests and multivariate experiments to improve funnel performance and customer outcomes.
• Build data-led insight – Deeply understand user behaviour through quantitative analysis and qualitative research, using data to prioritise what to build next.
• Ship high-impact features – Deliver new features, UX improvements and journey changes that materially improve completion rates, speed, and customer confidence.
• Apply AI and automation thoughtfully – Bring a strong point of view on agentic AI and how it can be used to personalise journeys, remove friction, and improve decision-making at scale.
• Collaborate across Carmoola – Partner closely with Credit Risk, Customer Ops, Marketing, Compliance, CRM and Leadership to ensure conversion improvements align with commercial, credit and customer goals.

What You’ll Bring:

• Senior product ownership experience – 10+ years’ experience in product or growth roles, with a clear track record of owning and materially improving a complex, multi-step funnel with measurable impact on conversion.
• Conversion optimisation & experimentation expertise – A clear track record of materially improving conversion through structured experimentation.
• Strong analytical capability – Comfortable working directly with data, defining metrics, interpreting results, and using insight to drive decisions.
• AI-native mindset – Practical experience building with, or meaningfully applying, agentic AI systems, and genuine curiosity about how this space can transform product experiences.
• Bias to action and ownership – You take responsibility, move fast, and see things through from idea to impact.
• Comfort with ambiguity – You’re happy operating in a scaling environment where not everything is defined, and you bring structure where it’s missing.
• Strong judgement - You know which problems are worth solving, which ideas to kill, and how to focus a team on the highest-leverage work.
• Leadership and influence - Confidence leading a cross-functional squad and influencing stakeholders across the business.
• Genuine excitement for Carmoola’s mission and the chance to shape the future of how people get on the road.

Why Join Carmoola?

• Competitive salary: £100k-£140k per annum, depending on experience
• Yearly performance-based pay reviews
• Hybrid working: 3 days a week in our London office, in the heart of beautiful Primrose Hill
• Holidays: 30 days + bank holidays, plus an extra day on your birthday
• 15 days a year to work from anywhere
• Private healthcare
• Pension: 5% employer matched contribution
• Join a mega-talented and high performing team
• The chance to play a pivotal role inside a fast-growing fintech during a meaningful stage of its journey.

If this sounds like your kind of challenge, let’s talk.