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For Companies At a Glance
- Tasks: Lead performance marketing strategy and drive growth in a fast-paced fintech environment.
- Company: Carmoola, a revolutionary car finance company changing the way people get on the road.
- Benefits: Competitive salary, hybrid working, 30 days holiday, and private healthcare.
- Why this job: Join a high-performing team and make a real impact in a rapidly growing company.
- Qualifications: 8+ years in performance marketing with experience in scaling budgets and leading teams.
- Other info: Enjoy autonomy, minimal red tape, and the chance to shape the future of car finance.
The predicted salary is between 120000 - 130000 £ per year.
Join the Revolution in Car Finance at Carmoola, where we’re changing the way people get on the road – making it faster, fairer, and entirely built around the customer. We’ve reimagined car finance from the ground up with a seamless digital experience that puts drivers in control. Since launch, we’ve raised over £540m from top-tier investors and helped over 25,000+ customers get behind the wheel. We’ve been named the UK’s 6th fastest growing company.
Your Mission
To take things to the next level, we’re looking for a structured, curious, and execution-obsessed Head of Growth to drive performance marketing, one of our most important growth engines. Reporting directly to the CEO with responsibility for strategy, execution, budget, and team, you will play a critical role in taking the business from efficient growth to scaled and profitable expansion. The leadership team is hands-on, commercially sharp, and moves fast. There is very little red tape, real autonomy, and a clear mandate: hit efficiency targets, then scale aggressively.
About You
- Minimum 8 years experience
- Proven experience scaling performance marketing in a high-growth D2C or consumer-led business, with a minimum 7-figure budget
- Strong track record of owning and scaling spend while improving return on investment
- Experience building and leading performance marketing teams
- Deep paid social expertise and belief in its scalability
- Commercially minded and outcome-focused
- Comfortable operating in fast-moving, low-structure environments
- Entrepreneurial: treating performance as a mini business within the business
What You’ll Be Doing
- Own and lead the company's performance marketing strategy across paid social, search and emerging channels, with paid social as the primary growth lever.
- Manage substantial monthly budgets with full accountability for where spend is invested, scaled or paused.
- Lead agency relationships and evaluate opportunities to bring channels in-house.
- Build and develop a growing performance team, fostering a culture of speed, experimentation and accountability while staying hands-on where needed.
- Partner with the creative strategist lead to build scalable creative systems and structured testing frameworks that convert insights into action.
- Serve as the senior performance voice to founders and leadership, translating complex data into clear commercial decisions.
Why Carmoola?
- Competitive salary: £120k-130k
- Yearly performance-based pay reviews
- Hybrid working: 3 days a week in our London office, in the heart of beautiful Primrose Hill
- Holidays: 30 days + bank holidays, plus an extra day on your birthday
- 15 days a year to work from anywhere
- Private healthcare
- Pension: 5% employer matched contribution
- Join a mega-talented and high performing team
- The chance to play a pivotal role inside a fast-growing fintech during a meaningful stage of its journey
Head of Growth Marketing employer: Carmoola
Contact Detail:
Carmoola Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can drive growth at Carmoola and share your ideas on scaling performance marketing.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team and being part of the Carmoola revolution.
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Growth Marketing. Highlight your experience in scaling performance marketing and managing substantial budgets. We want to see how your skills align with our mission at Carmoola!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about changing the car finance game and how your entrepreneurial spirit can drive our growth. Keep it engaging and relevant to the role.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve improved ROI and scaled marketing efforts in previous roles. Numbers speak volumes, and we love a good success story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you into our system quickly. Plus, it shows you’re keen on joining the Carmoola revolution!
How to prepare for a job interview at Carmoola
✨Know Your Numbers
As a Head of Growth Marketing, you'll need to demonstrate your ability to manage substantial budgets. Be prepared to discuss specific metrics from your previous roles, such as ROI improvements and budget scaling. Bring examples of how you've driven performance marketing success in high-growth environments.
✨Showcase Your Leadership Style
Carmoola is looking for someone who can build and lead a performance marketing team. Think about your leadership experiences and be ready to share how you've fostered a culture of speed and experimentation. Highlight any successful team-building strategies you've implemented in the past.
✨Be Ready to Discuss Paid Social Strategies
Since paid social is a primary growth lever for Carmoola, come prepared with insights on your deep expertise in this area. Share specific campaigns you've led, the creative strategies you employed, and how you measured their success. This will show that you understand the nuances of performance marketing.
✨Translate Data into Decisions
You'll need to serve as the senior performance voice to the founders and leadership. Practice explaining complex data in simple terms. Prepare to discuss how you've used data to inform commercial decisions in your previous roles, showcasing your commercially minded approach.