Creative Strategist

Join the Revolution in Car Finance at Carmoola, where we’re changing the way people get on the road – making it faster, fairer, and entirely built around the customer. We’ve started with car finance, reimagining it from the ground up with a seamless, digital experience that puts drivers in control. Since launch, we’ve raised over £540m from top-tier investors, helped over 12,000+ customers get behind the wheel, and we’re scaling fast.

To take things to the next level, we’re looking for a bold, structured, and insight-led Creative Strategist to help expand and scale one of our most strategically important growth engines. Our ideal candidate has experience of delivering amazing results in a direct to consumer business.

Your Mission

• You’ll be the creative brain behind our performance ads, developing the stories, messages, and ideas that make people stop scrolling and say “I need this.”
• We’re looking for someone who lives and breathes creative — who loves finding the angle, the hook, the phrasing that resonates deeply with your audience.
• You’ll turn insights into concepts, and concepts into ads that genuinely perform.
• You’ll collaborate closely with designers, editors, creators and analysts to bring structure to our testing process and push boundaries with bold, high-performing creative.
• This role is about making creative work harder and smarter — using data, insight and intuition to scale what drives action.

What You’ll Be Doing

• Develop value-led messaging that connects with what our audience cares about most — bringing Carmoola’s value to life in a way that builds trust fast.
• Run a structured creative testing programme to learn what wins across channels, and scale creative that drives results.
• Lead the development of concepts, scripts, and visual direction for video, static, UGC and more, from first idea to final asset.
• Oversee ad production end-to-end: briefing editors, creators, and freelancers to bring performance creative to life, fast.
• Collaborate with designers, editors, creators and analysts to launch, learn and iterate quickly.
• Turn data into creative direction: using performance insights to shape sharper messaging, fresher ideas, and better results.
• Build our creative playbook: capturing learnings from what works (and what doesn’t) to continuously raise the bar.

What You’ll Bring

• 3-5 years experience in performance creative, brand marketing or creative strategy, ideally in a fast-growth D2C environment.
• A deep understanding of what makes people pay attention, engage and convert on Meta, TikTok, YouTube, and beyond.
• Proven ability to craft messaging, concepts and stories that drive real commercial impact.
• A track record of shaping creative production - briefing, scripting, and managing creators and editors.
• Commercially minded — you understand how creative decisions impact CAC, ROAS, and conversion rate.
• Confidence working in ambiguity — you’re comfortable testing, learning, and building as you go.
• A bias for action and a sharp creative point of view — you bring energy, fun and creative ideas, and ownership to the table.

What’s in it for You

• Competitive salary range of £60k–80k dependent on experience.
• Hybrid working: 3 days a week in our London office, in the heart of beautiful Primrose Hill.
• A high-impact role with room to grow: You’ll own a core part of our performance marketing engine — with the opportunity to shape how we approach creative and unlock new levels of customer acquisition.
• A culture of trust, kindness, and ownership: We move fast, support each other, and enjoy the ride.

If this sounds like your kind of challenge, let’s talk.