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For Companies At a Glance
- Tasks: Lead performance marketing strategy and drive growth across various channels.
- Company: Carmoola, a fast-growing fintech revolutionising car finance.
- Benefits: Competitive salary, hybrid working, 30 days holiday, and private healthcare.
- Why this job: Join a dynamic team and make a real impact in a high-growth environment.
- Qualifications: 8+ years in performance marketing with proven scaling experience.
- Other info: Opportunity to work in a hands-on, fast-paced culture with real autonomy.
The predicted salary is between 120000 - 130000 £ per year.
Join the Revolution in Car Finance at Carmoola, where we’re changing the way people get on the road – making it faster, fairer, and entirely built around the customer. We’ve reimagined car finance from the ground up with a seamless digital experience that puts drivers in control. Since launch, we’ve raised over £540m from top-tier investors and helped over 25,000+ customers get behind the wheel. We’ve been named the UK’s 6th fastest growing company.
Your Mission
To take things to the next level, we’re looking for a structured, curious, and execution-obsessed Head of Growth to drive performance marketing, one of our most important growth engines. Reporting directly to the CEO with responsibility for strategy, execution, budget, and team, you will play a critical role in taking the business from efficient growth to scaled and profitable expansion. The leadership team is hands-on, commercially sharp, and moves fast. There is very little red tape, real autonomy, and a clear mandate: hit efficiency targets, then scale aggressively.
About You
- Minimum 8 years experience
- Proven experience scaling performance marketing in a high-growth D2C or consumer-led business, with a minimum 7-figure budget
- Strong track record of owning and scaling spend while improving return on investment
- Experience building and leading performance marketing teams
- Deep paid social expertise and belief in its scalability
- Commercially minded and outcome-focused
- Comfortable operating in fast-moving, low-structure environments
- Entrepreneurial: treating performance as a mini business within the business
What You’ll Be Doing
- Own and lead the company's performance marketing strategy across paid social, search and emerging channels, with paid social as the primary growth lever.
- Manage substantial monthly budgets with full accountability for where spend is invested, scaled or paused.
- Lead agency relationships and evaluate opportunities to bring channels in-house.
- Build and develop a growing performance team, fostering a culture of speed, experimentation and accountability while staying hands-on where needed.
- Partner with the creative strategist lead to build scalable creative systems and structured testing frameworks that convert insights into action.
- Serve as the senior performance voice to founders and leadership, translating complex data into clear commercial decisions.
Why Carmoola?
- Competitive salary: £120k-130k
- Yearly performance-based pay reviews
- Hybrid working: 3 days a week in our London office, in the heart of beautiful Primrose Hill
- Holidays: 30 days + bank holidays, plus an extra day on your birthday
- 15 days a year to work from anywhere
- Private healthcare
- Pension: 5% employer matched contribution
- Join a mega-talented and high performing team
- The chance to play a pivotal role inside a fast-growing fintech during a meaningful stage of its journey
Head of Growth Marketing employer: Carmoola Limited
Contact Detail:
Carmoola Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can drive growth at Carmoola and share your ideas on scaling performance marketing.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Carmoola.
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for car finance and growth marketing shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our mission at Carmoola.
Tailor Your Experience: Make sure to highlight your relevant experience in scaling performance marketing, especially in D2C or consumer-led businesses. We love seeing specific examples of how you've managed budgets and improved ROI – it shows us you know your stuff!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what really matters. Use bullet points if it helps to make your achievements stand out!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Carmoola Limited
✨Know Your Numbers
As a Head of Growth Marketing, you'll need to demonstrate your ability to manage substantial budgets. Be prepared to discuss specific metrics from your previous roles, such as ROI improvements and budget scaling. Bring examples of how you've driven performance marketing success in high-growth environments.
✨Showcase Your Leadership Style
Carmoola is looking for someone who can build and lead a performance marketing team. Think about your leadership experiences and be ready to share how you've fostered a culture of speed and experimentation. Highlight any successful team-building strategies you've implemented in the past.
✨Be Ready to Discuss Paid Social Strategies
Since paid social is a primary growth lever for Carmoola, come armed with insights on your deep expertise in this area. Prepare to discuss specific campaigns you've run, what worked, what didn’t, and how you adapted your strategies based on data-driven insights.
✨Embrace the Entrepreneurial Spirit
Carmoola values an entrepreneurial mindset, so be ready to talk about how you've treated performance marketing as a mini business within a business. Share examples of how you've taken initiative, made bold decisions, and driven results in fast-moving, low-structure environments.