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- Tasks: Research and write insightful marketing reports to enhance strategies and brand impact.
- Company: Join a dynamic team at CARMA, a leader in marketing insights.
- Benefits: Gain valuable experience, develop skills, and enjoy a collaborative work environment.
- Why this job: Make a real difference in marketing strategies while growing your industry profile.
- Qualifications: Strong analytical skills and a keen interest in current affairs required.
- Other info: Opportunity for continuous learning and career growth in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Marketing Insights Analyst to join our dynamic team. Reporting to a senior marketing role, this position is dedicated to supporting the UK and US marketing efforts by researching and writing insight-focused marketing reports to enhance our strategies and produce industry-leading content that positively impacts CARMA's brand. This will also include facilitating and attending events, understanding the market, and growing their own profile within the industry. The ideal candidate will manage a portfolio of projects to ensure reports are of exceptional quality and delivered by deadline.
Key Responsibilities
- Customer Attraction: Research and write CARMA's flagship marketing reports. Provide relevant and compelling reports and insights to potential customers, demonstrating the value and effectiveness of CARMA's offerings. Ensure consistent brand representation and resonance across all marketing channels while monitoring brand perception.
- Stakeholder Communication: Assist in communicating insights and findings to internal teams and clients, ensuring clarity and actionable takeaways. This may include presenting findings at events, hosting webinars, and engaging with prospects. Efficiently plan, organise, and execute projects while effectively managing resources and communicating with stakeholders.
- Collaborative Projects: In conjunction with Marketing, Sales and our Insights team, develop engaging content for a diverse range of purposes and channels, including website, social media, user guides, presentations, customer collateral, and newsletters. Collaborate with cross-functional teams to align content strategy with business goals, target audience, and brand messaging.
- Tool Utilisation: Utilise CARMA's platform and other relevant platforms and tools to gather and analyse media data, ensuring efficient and accurate insights. Analyse and interpret raw data to provide insightful marketing recommendations. Utilise the CARMA platform for setting up and analysing marketing campaigns.
- Campaign Support: Support the planning and execution of PR campaigns by providing data-driven insights and monitoring campaign performance in real-time. Translate insights into actionable day-to-day improvements across all marketing channels.
- Learning and Development: Continuously develop your skills in media insights, stakeholder communication, and PR analysis through training, workshops, and staying updated with industry trends and best practices.
Key Skills & Attributes
- A strong track record in an Insights role.
- Keen interest in current affairs.
- Proficiency in handling and interpreting raw data.
- Strong understanding of regional market differences and marketing dynamics.
- Excellent analytical and problem-solving skills.
- A proactive and curious mindset.
- Ambition to be more public-facing than a traditional analyst role.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong communication skills, both written and verbal.
- Familiarity with marketing platforms and tools is a plus.
- Good knowledge of best practices in the communications evaluation sector, latest industry trends, topics, and issues.
- Excellent written and spoken English with a comprehensive understanding of grammar.
- In-depth, working knowledge of MS Office, particularly Word, PowerPoint & Excel.
- Team player, management, delegation, and motivation experience preferred.
- Analytical and process-oriented mindset with an ability to rapidly learn new tools and techniques.
- Commercial awareness coupled with effective closing capabilities.
- Experienced in working across multiple Insights projects at any one time.
Kindly send your CV to michelle.jones@carma.com.
Marketing Insights Analyst in London employer: CARMA International
Contact Detail:
CARMA International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Insights Analyst in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with professionals in the marketing insights field. The more people you know, the better your chances of landing that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing reports and insights. This will not only demonstrate your expertise but also give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! Reach out to companies you're interested in, even if they haven't advertised a position. A well-timed email expressing your interest can put you on their radar for future opportunities.
✨Tip Number 4
Utilise our website! Apply directly through StudySmarter to streamline your application process. We’re here to help you find the right fit and make your job search as smooth as possible.
We think you need these skills to ace Marketing Insights Analyst in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Marketing Insights Analyst role. Highlight your analytical skills, experience with data interpretation, and any relevant marketing projects you've worked on. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about insights and marketing. Share specific examples of your work that demonstrate your ability to produce high-quality reports and insights. Let us know why you’re excited about joining StudySmarter!
Showcase Your Communication Skills: Since this role involves communicating insights to various stakeholders, make sure your application showcases your strong written and verbal communication skills. Use clear and concise language in your CV and cover letter, and don’t forget to proofread for grammar and clarity!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to see what you bring to the table!
How to prepare for a job interview at CARMA International
✨Know Your Insights
Before the interview, dive deep into CARMA's previous marketing reports and insights. Familiarise yourself with their style and focus areas. This will not only help you understand their brand better but also allow you to discuss how your skills can enhance their existing strategies.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've handled and interpreted raw data in past roles. Bring along any relevant case studies or reports you've worked on that demonstrate your analytical prowess and problem-solving abilities.
✨Engage with Current Affairs
Since a keen interest in current affairs is crucial for this role, make sure to stay updated on recent trends and news in the marketing industry. Be ready to share your thoughts on how these trends could impact CARMA's marketing strategies during the interview.
✨Practice Your Communication
As you'll be communicating insights to various stakeholders, practice articulating complex ideas clearly and concisely. Consider doing mock presentations or discussions with friends to refine your verbal communication skills, ensuring you're confident when discussing your insights in the interview.
