At a Glance
- Tasks: Create and manage exciting marketing campaigns for weddings, events, and social media.
- Company: Join the vibrant team at Carlton Towers, a stunning heritage destination.
- Benefits: Enjoy 28 days holiday, a pension scheme, and free parking.
- Other info: Opportunity for creativity and growth in a dynamic environment.
- Why this job: Make your mark in marketing while promoting a unique Yorkshire venue.
- Qualifications: Experience in marketing and a passion for hospitality and events.
The predicted salary is between 33750 - 41250 £ per year.
Location
Carlton Towers, North Yorkshire
Reports to
- Commercial Manager
- About Carlton Towers
- An exciting opportunity has arisen for a
Marketing & Brand Executive to join the commercial team at Carlton Towers.
Carlton Towers is a privately owned stately home hosting weddings, private and corporate events, retreats and a vibrant calendar of public events.
The Estate also includes guest accommodation, holiday cottages, a vineyard producing sparkling wine and the Stables Tearoom.
This is an exciting opportunity for a creative and commercially minded marketer to help grow the profile of Carlton Towers and strengthen its position as one of Yorkshire’s leading heritage destinations.
The Role Responsibilities
- Develop and deliver marketing campaigns across weddings, retreats, corporate and seasonal events.
- Manage social media and create engaging content across digital channels.
- Manage and continuously improve the website, including SEO and enquiry conversion.
- Plan and deliver email marketing campaigns.
- Develop content including photography, video, blogs, PR and social media.
- Maintain brand consistency across all customer touchpoints.
- Develop partnerships and PR opportunities to increase brand awareness.
- Work closely with the commercial team to generate quality enquiries.
- Monitor marketing performance, including enquiries, engagement, ROI and database growth.
- Use data and insight to improve marketing activity.
Skills You Will Bring
- Experience in a marketing, brand, communications or similar role.
- Strong understanding of social media, digital marketing and content creation.
- Excellent written and verbal communication skills.
- Creative, organised and commercially minded.
- Good understanding of website management and SEO.
- Strong attention to detail.
- Ability to manage multiple projects and deadlines.
- A genuine interest in hospitality, events, heritage and destination marketing.
- A proactive, positive and solutions-focused approach.
- Proven experience of Squarespace and good understanding of Google Analytics
What We Offer
- Company pension.
- Free/on-site parking.
- 28 days holiday inclusive of bank holidays.
- The opportunity to develop the marketing and brand of one of Yorkshire’s most distinctive heritage destinations.
Application Deadline
- Monday 31 st August
- #J-18808-Ljbffr
Brand and Marketing Executive in Carlton employer: Carlton Towers Estate
Carlton Towers is an exceptional employer, offering a vibrant work culture that celebrates creativity and collaboration in the heart of North Yorkshire. With opportunities for professional growth in a unique heritage setting, employees enjoy a supportive environment, competitive benefits including a company pension and generous holiday allowance, and the chance to make a meaningful impact on one of Yorkshire's leading destinations. Join us to be part of a dynamic team dedicated to delivering memorable experiences in a stunning location.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Marketing Executive in Carlton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Carlton Towers Estate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Carlton Towers Estate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Carlton Towers Estate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Carlton Towers Estate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Marketing Executive in Carlton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Carlton Towers Estate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Carlton Towers Estate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Carlton Towers Estate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Carlton Towers Estate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Carlton Towers Estate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Carlton Towers Estate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
