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- Tasks: Lead PR strategies to boost brand visibility and media presence.
- Company: Join Carlton Scott, a top UK consultancy helping startups and SMEs thrive.
- Benefits: Enjoy flexible hours, creative freedom, and access to exclusive training resources.
- Why this job: Make a real impact in a fast-growing brand while honing your PR skills.
- Qualifications: Proven PR experience, strong writing skills, and a knack for media relationships.
- Other info: Remote work preferred; ideal for those passionate about storytelling and brand positioning.
The predicted salary is between 36000 - 60000 £ per year.
Job Title: PR & Brand Visibility Manager
Location: Remote (UK-based preferred)
Type: Freelance, Part-Time, or Contract
Carlton Scott is seeking a strategic, media-savvyPR & Brand Visibility Managerto amplify our authority across the UK business landscape. This role is ideal for someone who knows how to position a brand for maximum impact, build strong media relationships, and drive awareness through smart storytelling and timely press.
About Carlton Scott
We are a leading UK business consultancy and entrepreneurial growth platform. Through mentoring, digital products, strategic partnerships, and an exclusive business membership community, we help startups and SMEs scale smarter. As we expand our digital and acquisition arms, we\’re building a national media presence, we need a PR expert to lead the charge.
The Role
You’ll take ownership of Carlton Scott’s public image and press positioning. This includes building relationships with journalists, pitching thought leadership opportunities, securing media coverage, and creating a consistent drumbeat of brand visibility across both traditional and digital outlets.
Key Responsibilities
- Develop and execute a proactive PR and visibility strategy aligned with business growth goals
- Secure features, interviews, expert commentary, and speaking opportunities for the founder and the brand
- Build and maintain a press list of relevant UK journalists, editors, and business publications
- Write compelling press releases, media pitches, bios, and brand statements
- Identify and submit applications for relevant awards, rankings, and recognition opportunities
- Monitor news cycles and jump on relevant trends for reactive PR
- Collaborate with the content and podcast team to maximise earned media across owned channels
- Track coverage and report on brand reach, placements, and media ROI
Who You Are
- An experienced PR or visibility strategist with a proven track record in earned media
- Strong writer and storyteller, with the ability to pitch ideas that land coverage
- Confident building relationships with journalists, event organisers, and influencers
- Proactive and creative, with a nose for newsworthy angles and brand positioning
- Skilled at aligning visibility with business outcomes (leads, authority, conversions)
- Familiar with the UK press landscape and entrepreneurial/startup media
- Bonus: Experience working with personal brands or business consultants
What You’ll Gain
- Freedom to build a media-first presence for one of the UK’s fastest-growing business brands
- Direct access to a founder with a strong personal brand and business track record
- Flexible hours with high autonomy and creative input
- Opportunities to be involved in podcast features, brand partnerships, and national campaigns
- Access to all internal business training, events, and mentoring resources
How to Apply
Submit your CV, 2–3 examples of past press placements or visibility campaigns, and a short message outlining how you would get Carlton Scott featured in a national business publication in the next 30 days.
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PR & Brand Visibility Manager - Media employer: Carlton Scott Ltd
Contact Detail:
Carlton Scott Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Brand Visibility Manager - Media
✨Tip Number 1
Network with journalists and media professionals in the UK. Attend industry events, webinars, or online forums where you can connect with potential contacts. Building these relationships can give you an edge when it comes to securing media coverage for Carlton Scott.
✨Tip Number 2
Stay updated on current trends and news within the business consultancy sector. This knowledge will help you craft timely pitches that resonate with journalists and align with their interests, making it easier to secure features and interviews.
✨Tip Number 3
Develop a strong personal brand online, especially on platforms like LinkedIn. Share insights, articles, and your thoughts on PR strategies. This not only showcases your expertise but also attracts attention from potential employers like Carlton Scott.
✨Tip Number 4
Create a portfolio of your past successful PR campaigns and press placements. Highlight specific metrics and outcomes to demonstrate your impact. This tangible evidence of your skills can set you apart during the selection process.
We think you need these skills to ace PR & Brand Visibility Manager - Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and brand visibility. Focus on your achievements in securing media coverage and building relationships with journalists, as these are key aspects of the role.
Showcase Your Work: Include 2-3 examples of past press placements or visibility campaigns in your application. This will demonstrate your ability to drive brand awareness and your familiarity with the media landscape.
Craft a Compelling Message: In your short message, outline a clear and strategic plan for how you would get Carlton Scott featured in a national business publication within 30 days. Be specific about your approach and the angles you would take.
Proofread Your Application: Before submitting, carefully proofread your CV and message. Ensure there are no typos or grammatical errors, as strong writing skills are essential for this role.
How to prepare for a job interview at Carlton Scott Ltd
✨Research Carlton Scott
Before your interview, make sure to thoroughly research Carlton Scott. Understand their mission, values, and recent projects. This will help you tailor your responses and demonstrate your genuine interest in the company.
✨Showcase Your Media Relationships
Be prepared to discuss your existing relationships with journalists and media outlets. Highlight specific examples of how these connections have led to successful press coverage in the past, as this role heavily relies on strong media ties.
✨Prepare Compelling Story Ideas
Think of a few story angles or press opportunities that could benefit Carlton Scott. Presenting these ideas during the interview will showcase your proactive approach and creativity, which are key for this position.
✨Demonstrate Your Writing Skills
Since writing is a crucial part of the role, be ready to share samples of your previous work, such as press releases or media pitches. You might also consider preparing a short pitch on the spot to demonstrate your writing prowess.
