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- Tasks: Create engaging, SEO-optimised content for blogs, emails, and web pages.
- Company: Carlton Scott is a UK consultancy helping startups and small businesses thrive.
- Benefits: Enjoy remote work, flexible deadlines, and access to valuable resources.
- Why this job: Join a dynamic team focused on impactful content and business growth.
- Qualifications: Strong writing skills with SEO knowledge; experience in business-related content is a plus.
- Other info: Submit your CV and writing samples to showcase your talent!
The predicted salary is between 28800 - 48000 £ per year.
Carlton Scott is looking for a skilled and strategic Copywriter & SEO Blog Writer to help expand our digital footprint, improve search engine rankings, and communicate our authority as the go-to brand for business growth in the UK. If you have a way with words, an eye for storytelling, and a strong understanding of SEO best practices — we want to hear from you.
About Carlton Scott
We’re a UK-based business consultancy and entrepreneurial growth platform helping startups and small businesses scale confidently. Through our Learning Vault, Business Lounge, coaching programmes and digital content, we support founders with tools, knowledge, and mentorship they can actually use. Our vision is to be the most trusted business support brand in the UK — and compelling content is central to that mission.
The Role
You’ll be responsible for creating clear, engaging, and search-optimised content across our website, blog, newsletters, landing pages, course pages, and marketing funnels. You’ll work closely with our founder, marketing team, and SEO lead to deliver content that ranks well, resonates with our audience, and moves them to take action.
Key Responsibilities
- Write weekly SEO-optimised blog posts on business, entrepreneurship, marketing, mindset, and small business trends
- Develop persuasive web copy for landing pages, course pages, and membership sales content
- Write email copy for nurture sequences, promotions, and onboarding flows
- Repurpose podcast transcripts, videos, and workshops into readable content
- Use tools like Surfer SEO, SEMrush, or Google Search Console to optimise for keywords and performance
- Follow brand tone of voice: confident, direct, British-English, results-focused
- Stay on top of UK trends affecting small business and translate them into readable, high-value content
Who You Are
- A strong writer with a portfolio of blog posts, web copy, and email content
- Skilled in writing for both SEO and conversion
- Familiar with UK business language, spelling, and tone
- Confident using AI writing tools (like ChatGPT) but know how to humanise and elevate the output
- Able to research and write independently while sticking to brand guidelines
- Bonus: Experience writing for business coaches, online education, or consultancy services
What You’ll Gain
- The chance to write for one of the UK’s most ambitious business brands
- Freedom to work remotely with flexible deadlines
- Consistent writing projects across blog, email, and web
- Opportunity to grow with a brand focused on quality, impact, and trust
- Access to our full Learning Vault, Business Lounge, and mentorship resources
How to Apply
Submit your CV, links to 2–3 writing samples (especially SEO blogs or landing pages), and a short note on why you\’re the perfect fit for a results-driven brand like Carlton Scott.
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Copywriter & SEO Blog Writer - Marketing employer: Carlton Scott Ltd
Contact Detail:
Carlton Scott Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter & SEO Blog Writer - Marketing
✨Tip Number 1
Familiarise yourself with Carlton Scott's brand voice and values. Read their existing content to understand their tone and style, which will help you align your writing with their expectations during the interview.
✨Tip Number 2
Prepare to discuss your experience with SEO tools like Surfer SEO or SEMrush. Be ready to share specific examples of how you've used these tools to optimise content in the past, as this will demonstrate your expertise.
✨Tip Number 3
Stay updated on current trends in UK business and entrepreneurship. Being able to reference recent developments or challenges during your conversation will show that you're engaged and knowledgeable about the industry.
✨Tip Number 4
Think about how you can showcase your ability to write compelling email copy. Prepare a few ideas for nurture sequences or promotional emails that could resonate with Carlton Scott's audience, as this will highlight your creativity and strategic thinking.
We think you need these skills to ace Copywriter & SEO Blog Writer - Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Copywriter & SEO Blog Writer position. Familiarise yourself with the type of content Carlton Scott produces and their brand voice.
Showcase Your Writing Skills: Include links to 2-3 writing samples that highlight your ability to create engaging, SEO-optimised content. Choose pieces that reflect your understanding of UK business language and tone, as well as your storytelling skills.
Craft a Compelling Note: Write a short note explaining why you are the perfect fit for Carlton Scott. Highlight your experience in SEO and conversion-focused writing, and mention any relevant experience in business coaching or consultancy services.
Tailor Your CV: Ensure your CV is tailored to the job description. Emphasise your writing experience, familiarity with SEO tools, and any previous work related to business or entrepreneurship. Make it clear how your skills align with their mission.
How to prepare for a job interview at Carlton Scott Ltd
✨Showcase Your Writing Portfolio
Make sure to bring along a selection of your best writing samples, particularly those that highlight your SEO skills. This will demonstrate your ability to create engaging and optimised content, which is crucial for the role.
✨Understand SEO Best Practices
Familiarise yourself with key SEO concepts and tools like Surfer SEO or SEMrush. Be prepared to discuss how you've used these tools in past projects to improve search rankings and drive traffic.
✨Know the Brand's Tone of Voice
Research Carlton Scott's brand voice and ensure you can articulate how your writing style aligns with their confident, direct, and results-focused approach. This will show that you understand their audience and can communicate effectively.
✨Stay Updated on UK Business Trends
Be ready to discuss current trends affecting small businesses in the UK. This knowledge will not only impress your interviewers but also demonstrate your commitment to creating relevant and valuable content.
