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- Tasks: Create engaging content and manage messaging for CWT's brand in the UK & Ireland.
- Company: Join a leading travel management company with a focus on storytelling and communication.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be the voice of a dynamic brand and make an impact through creative content.
- Qualifications: Fluent in English with PR expertise and experience in marketing communications.
- Other info: Collaborative environment with a chance to work on exciting events and campaigns.
The predicted salary is between 28800 - 48000 £ per year.
Do you have a passion for storytelling through great content, messaging and events? You will be responsible for promoting and communicating CWT's brand and value proposition with external and internal stakeholders. You lead all aspects of the region's messaging and content, assisting and contributing to the development of an ongoing and effective corporate, client and employee communications strategy.
You lead CWT's presence at local events, ensuring objectives are met, such as lead generation and promoting our brand and messaging. Communicate all necessary global, regional and local content in line with the marketing calendar. Help bring the messaging and branding of all lines of business. Conduct local internal, external communications and PR duties. You make content appealing and impactful for the local market. Oversee the local communication plan. Pro-actively share locally created content with the content and messaging community. Align the agreed strategy for all lines of business.
PR and External Comms
Working closely with the Global PR & External Comms team, you are the first point of contact for local media relations, local media events, press requests and press releases. Ensure local media spokespeople are kept up-to-date, briefed about media relevant topics. Write client newsletters and any ad hoc client-facing communications. You support the EMEA manager and event manager with the annual Business Travel Journalism Awards gala dinner and event.
Internal Comms
Distribute and proofread global or regional initiatives and conduct local internal comms initiatives. Set internal campaigns target, format, content and vehicles. Champion CWT's internal social network. Write the fortnightly internal UK & I newsletter. Gather local content for client proofpoints and success stories - to be used for PR purposes, case studies, content collateral and campaigns alongside marketing exec.
Other
Track success and input to monthly KPI reporting. Update and maintain the website with new content, press releases with support of in-house digital designers and studios. Brief global social media owners to include UK & I content and stories. You work closely with the supplier marketing manager to ensure supplier advertisements are included in different content opportunities.
Qualifications
You are fluent in English. PR expertise knowing and understanding the media environment. Proven experience in marketing communications. You are confident in presenting to management and teams. Experienced in creation and execution of live events. Strong project management, multi-tasking and time management skills. Highly accurate with an eye for quality and detail. Able to combine creative flair with organisational ability. You build and maintain strong professional relationships. Intercultural understanding and market comprehension. Proficient in Word, Excel, PowerPoint. Experience of the travel industry preferred but not required.
Content and Messaging Marketing Manager, UK & Ireland in London employer: Carlson Wagonlit Travel (Hauptsitz Deutschland) / CWT Beheermaatschappij B.V. Deutschland
Contact Detail:
Carlson Wagonlit Travel (Hauptsitz Deutschland) / CWT Beheermaatschappij B.V. Deutschland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content and Messaging Marketing Manager, UK & Ireland in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a role like Content and Messaging Marketing Manager, where storytelling and creativity are key. Make it easy for potential employers to see what you can do!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their messaging and content style so you can align your answers with their values. We want you to shine, so practice common interview questions and think of examples that highlight your experience!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Content and Messaging Marketing Manager, UK & Ireland in London
Some tips for your application 🫡
Show Your Storytelling Skills: Since this role is all about great content and messaging, make sure your application reflects your storytelling abilities. Use engaging language and examples that showcase how you've effectively communicated brand messages in the past.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to highlight your experience in marketing communications and PR. Mention specific projects or events you've managed that align with what we’re looking for.
Be Detail-Oriented: We love candidates who pay attention to detail. Proofread your application carefully to avoid any typos or errors. A polished application shows us you care about quality and accuracy, which is crucial for this role.
Apply Through Our Website: Make it easy for us to find your application by applying through our website. It helps streamline the process and ensures your application gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Carlson Wagonlit Travel (Hauptsitz Deutschland) / CWT Beheermaatschappij B.V. Deutschland
✨Know Your Story
Before the interview, think about your own storytelling skills and how they relate to the role. Prepare examples of how you've created impactful content or messaging in the past. This will help you demonstrate your passion for storytelling and show how you can contribute to CWT's brand.
✨Research the Company
Dive deep into CWT's brand, values, and recent campaigns. Understanding their messaging and how they communicate with stakeholders will allow you to tailor your responses and show that you're genuinely interested in the company and its mission.
✨Prepare for PR Questions
Since the role involves media relations, be ready to discuss your experience with public relations. Think of specific examples where you've successfully managed media requests or events, and be prepared to share how you would approach similar tasks at CWT.
✨Showcase Your Project Management Skills
This position requires strong project management abilities, so come prepared with examples of how you've juggled multiple projects. Highlight your organisational skills and how you ensure quality and detail in your work, as this will resonate well with the interviewers.
