At a Glance
- Tasks: Drive sales strategies and collaborate with teams to achieve commercial targets.
- Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier with iconic brands.
- Benefits: Enjoy a competitive salary, private medical options, generous holidays, and discounts.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Gain incredible experience as an Account Manager in a dynamic, innovative environment.
- Qualifications: Previous FMCG experience and strong communication skills are preferred.
The predicted salary is between 40000 - 50000 £ per year.
Location: Field Based – Regional Midlands (travel expected to our head office and other Carlsberg Britvic sites where needed)
Job Length: Permanent – Full Time
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depots servicing customers up and down the UK. As the Dynamic, Multi-Beverage Powerhouse, we are united by a single, consistent goal: ensuring our people thrive.
About the role:
We are now recruiting for a National Account Manager – LWC. This role is the perfect opportunity for someone looking to gain some incredible experience building their career as an Account Manager.
Role Responsibilities:
- Own customer-specific sales strategies that drive revenue, growth, and market share.
- Build and deliver tactical plans with cross‑functional teams to hit commercial targets.
- Lead outlet‑level execution and negotiate winning solutions with customers.
- Deliver flawless point‑of‑purchase activation and manage dynamic activity calendars.
- Own price change implementation—preparing, communicating, and handling objections confidently.
- Partner with Logistics to forecast volumes accurately and support wider business planning.
- Grow accounts through a strong contact strategy that uncovers new opportunities.
- Run high‑impact customer meetings and coach your team to deliver the same standard.
- Track performance proactively, course‑correct fast, and drive collaborative ways of working.
- Gain insight in‑outlet—assessing execution, coaching teams, and ensuring plans land brilliantly.
Experience and Key Attributes:
- Previous experience in a similar role and within an FMCG business is preferred.
- Inspiring, influential communicator with strong commercial acumen.
- Skilled in building compelling propositions and converting them into actionable account and execution plans.
- Confident managing P&L, forecasting volume and profit, and analysing performance.
- Strong selling, negotiation, and relationship‑building skills.
- Effective influencer who can both challenge and be challenged constructively.
- Highly organised with excellent planning and time‑management skills.
- Experienced in managing trade investment budgets.
- Category development experience (desirable).
Our commitment to diversity equity & inclusion:
We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.
We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
Application Process:
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application. This is an exciting time to join our newly formed business – with their incredible individual histories, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.
National Account Manager - LWC employer: Carlsberg
Carlsberg Britvic is an exceptional employer, offering a dynamic work environment where employees are encouraged to thrive and grow. With a competitive salary and extensive benefits including private medical options, generous holiday allowances, and access to high street discounts, the company prioritises employee well-being and development. Located in the Midlands, this role as a National Account Manager provides a unique opportunity to work with iconic brands while being part of a diverse and inclusive culture that values every individual's contribution.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager - LWC
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Carlsberg Britvic on LinkedIn. A friendly chat can give us insider info and maybe even a referral, which can really boost our chances.
✨Tip Number 2
Prepare for the interview by researching the company’s latest products and market strategies. We want to show that we’re not just interested in the role but also passionate about what Carlsberg Britvic does!
✨Tip Number 3
Practice our pitch! We should be ready to explain how our skills align with the responsibilities of the National Account Manager role. Let’s highlight our experience in sales strategies and relationship building.
✨Tip Number 4
Don’t forget to follow up after the interview! A quick thank-you email can keep us fresh in their minds and shows our enthusiasm for the position. Plus, it’s a great way to reiterate our interest in the role.
We think you need these skills to ace National Account Manager - LWC
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the National Account Manager role. Highlight your experience in FMCG and any relevant achievements that showcase your skills in sales strategies and account management.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit for our team at Carlsberg Britvic.
Showcase Your Communication Skills:As an inspiring communicator, it's essential to demonstrate your ability to build relationships. Use examples from your past experiences where you've successfully negotiated or influenced outcomes.
Apply Early!:We read applications continuously, so don’t wait around! Apply through our website as soon as you can to ensure your application gets the attention it deserves.
How to prepare for a job interview at Carlsberg
✨Know Your Brands
Before the interview, make sure you’re familiar with Carlsberg Britvic’s product range. Understand the key brands and their market positions. This knowledge will help you demonstrate your passion for the role and show that you’re genuinely interested in the company.
✨Prepare Your Sales Strategies
Think about specific sales strategies you’ve used in the past that could apply to this role. Be ready to discuss how you’ve driven revenue and growth in previous positions, as well as how you would approach building customer-specific strategies for Carlsberg Britvic.
✨Showcase Your Communication Skills
As a National Account Manager, strong communication is key. Prepare examples of how you’ve effectively influenced stakeholders or negotiated successful deals. Highlight your ability to coach teams and run impactful customer meetings.
✨Demonstrate Your Analytical Skills
Be prepared to discuss how you manage P&L, forecast volumes, and analyse performance. Bring examples of how you’ve used data to drive decisions and improve account performance. This will show that you have the commercial acumen they’re looking for.
