At a Glance
- Tasks: Lead negotiations and develop strategic plans for key High Street accounts.
- Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier with iconic brands.
- Benefits: Enjoy a competitive salary, private medical options, and generous holiday.
- Other info: Diverse and inclusive workplace committed to employee well-being.
- Why this job: Make an impact in a dynamic environment with opportunities for growth.
- Qualifications: Strong commercial acumen and excellent negotiation skills required.
The predicted salary is between 45000 - 55000 £ per year.
Location: Field Based - Travel expected to our sites, offices and customer meetings
Job Length: Permanent – Full Time
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
About the role:
The National Account Manager - High Street is the primary customer interface for our national High Street & Travel partners responsible for leading the negotiations and the development of account specific strategic and tactical plans, across Beer and Softs categories to deliver financial targets and distribution, execution and share targets. Key customers include WH Smith Travel, Boots, Super Drug & M&S.
The role has 1 direct report, who manages Motorway Service Stations (Welcome Break, Roadchef, Moto).
Role Responsibilities:
- Build and deliver customer-specific strategic plans for key High Street accounts, aligned to channel and brand objectives.
- Work closely with internal teams and customers to create tailored annual plans that drive sales growth and best-in-class execution at outlet level.
- Develop, negotiate, and deliver Joint Business Plans (JBPs) in line with internal governance processes.
- Lead the deployment of brand activation plans and collaborate with cross-functional teams to maximise performance and customer engagement.
- Manage pricing activity, including cost price increase planning, negotiations, and customer communications.
- Partner with Supply Chain teams to ensure accurate forecasting, business planning, and promotional activity management.
- Build strong customer relationships and develop a proactive contact strategy to identify new business opportunities.
- Monitor account performance, identify opportunities for improvement, and implement corrective actions where required.
- Take full ownership of the P&L across key High Street Softs and Beer accounts, including budget and investment management to maximise ROI.
- Manage customer plans and business processes using CRM and planning tools such as Xtel, Promax, and Anaplan.
Experience and Key Attributes:
- Strong commercial acumen to enable development of strong JBPs and tailored account plans.
- Understanding and confidence with P&L management and ownership and with management of both volume and profit forecasting processes.
- Strong persuasive selling and negotiation skills.
- Excellent interpersonal skills and written and oral communication skills to enable the development of highly effective internal and external partnerships.
- A highly developed influencing style and comfortable with constructively challenging and being challenged.
- Proficient in priority setting, planning and time management.
Our commitment to diversity equity & inclusion:
We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do. We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
Application Process:
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application. This is an exciting time to join our newly formed business – with their incredible individual histories, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.
National Account Manager - High Street in Hemel Hempstead employer: Carlsberg
Carlsberg Britvic is an exceptional employer, offering a dynamic work environment where employees are encouraged to thrive and grow. With a competitive salary and extensive benefits including private medical options, life assurance, and generous holiday allowances, the company prioritises employee well-being and development. The collaborative culture fosters strong relationships and innovative thinking, making it an ideal place for those looking to make a meaningful impact in the beverage industry.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager - High Street in Hemel Hempstead
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Account Manager - High Street at Carlsberg, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Carlsberg. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager - High Street. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Account Manager - High Street in Hemel Hempstead
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Carlsberg:When writing your cover letter, make sure to tailor your message specifically for Carlsberg. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Carlsberg
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Carlsberg that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Carlsberg that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Carlsberg’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.