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- Tasks: Lead a team to develop strategies for growing beverage sales in the on-trade sector.
- Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier with iconic brands.
- Benefits: Enjoy a competitive salary, private medical options, and a monthly product allowance.
- Why this job: Make a real impact in a dynamic environment with opportunities for growth.
- Qualifications: Experience in FMCG, particularly in beer or soft drinks, and strong leadership skills.
- Other info: Diverse and inclusive workplace committed to supporting all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Entity / company: Carlsberg Marston’s Brewing Company
Location: Hybrid – travel to our head office in Hemel Hempstead, other Carlsberg Britvic sites & customer meetings
Job Length: Permanent – Full Time
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy. With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depots servicing customers up and down the UK.
About the role: As Head of Category for On Trade, you will be responsible for developing solutions to grow beverages in the on‑trade sub channels, and individual customers that deliver strong commercial outcomes for Carlsberg Britvic.
Role Responsibilities:
- Partner with the Commercial Strategy team to create compelling beverage narratives for our On Trade Customers.
- Managing a motivated team, providing clarity and focus on what success looks like – empowering, inspiring and motivating.
- Lead the development of category propositions to support the sell‑in of strategic priorities, innovation and gain distribution in the On Trade.
- Ensure management of any external contact strategies, aligning them to customer segmentation which deliver key category opportunities.
- Translate category vision into templates at subchannel level and develop a ‘path to purchase’ toolkit, creating recommendations for the On Trade teams.
- Work alongside Customer Marketing to share ‘path to purchase’ findings and insight to inform their activation plans.
- Lead the definition, scope, prioritisation and business alignment of category projects, including supporting shopper insight strategy.
Experience and Key Attributes:
- Previous experience within an FMCG business, ideally in beer or soft drinks
- Proven experience working within the On Trade, Licenced and/or Hospitality preferably both
- Experience of managing a team and influencing at a senior level
- Proven commercial acumen with a strategic mindset
- Knowledge of relevant route to market in the On Trade
- Ability to manage and build relationships cross functionally, internally and externally
- Evidence of developing customer strategies and objectives
- Excellent knowledge of both continuous data and ad hoc shopper research, and category insight experience with a highly developed knowledge of CGA & Kantar
Our commitment to diversity equity & inclusion: We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do. We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
Application Process: We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. This is an exciting time to join our newly formed business – with their incredible individual histories, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.
Head of Category On Trade in Hemel Hempstead employer: Carlsberg
Contact Detail:
Carlsberg Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Category On Trade in Hemel Hempstead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks at Carlsberg Britvic. You never know who might help you land that interview!
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Know their products, values, and recent news. This will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their goals.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Focus on articulating your experience in the On Trade sector and how it aligns with Carlsberg Britvic’s vision. The more comfortable you are, the better you'll perform.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Carlsberg Britvic. So, get clicking and good luck!
We think you need these skills to ace Head of Category On Trade in Hemel Hempstead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Category role. Highlight your experience in FMCG and the On Trade sector, showing us how you can bring value to Carlsberg Britvic.
Showcase Your Leadership Skills: Since this role involves managing a team, don’t forget to mention your leadership experience. Share examples of how you've motivated and inspired teams in the past – we love to see that!
Be Data-Driven: We’re looking for someone with a strong grasp of category insights and shopper research. Include any relevant data analysis experience you have, especially if it relates to CGA or Kantar, to show us you mean business.
Apply Early!: We read applications continuously, so don’t wait until the last minute! Get your application in through our website as soon as possible to increase your chances of standing out.
How to prepare for a job interview at Carlsberg
✨Know Your Beverages
Make sure you’re well-versed in the Carlsberg Britvic portfolio. Familiarise yourself with their iconic brands and recent innovations. This knowledge will not only impress your interviewers but also show your genuine interest in the role.
✨Showcase Your Leadership Skills
As a Head of Category, you'll be managing a team. Prepare examples of how you've successfully led teams in the past, focusing on how you empowered and motivated them to achieve their goals. Be ready to discuss your leadership style and how it aligns with the company’s values.
✨Understand the On Trade Landscape
Brush up on the current trends and challenges within the On Trade sector. Be prepared to discuss how you would develop strategies to grow beverages in this space, and think about specific customer segments you could target.
✨Prepare Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions that demonstrate your understanding of the role and the company. Ask about their vision for the On Trade category or how they measure success in this area. This shows you're not just interested in the job, but also in contributing to the company's future.
