At a Glance
- Tasks: Lead brand social media strategies and support marketing initiatives for iconic ales.
- Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier with a rich history.
- Benefits: Enjoy a competitive salary, private medical options, generous holidays, and a monthly product allowance.
- Other info: Exciting opportunities for career growth in a collaborative and innovative environment.
- Why this job: Be part of a dynamic team driving growth for top ale brands like Hobgoblin and Wainwright.
- Qualifications: Experience in FMCG and a passion for creative storytelling are desired.
The predicted salary is between 35000 - 45000 £ per year.
Location: Hybrid – Hemel Hempstead – weekly travel to other sites, customer meetings is expected
Job Length: Permanent – Full Time
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depots servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.
About the role:
We have a long and proud history of brewing Ales, where we are currently leading in the category. Working on Hobgoblin & Wainwright, both brands have been on a journey of re-invention which we are incredibly proud of – Hobgoblin is the UK’s No.1 Premium Ale and Wainwright is No.1 Cask Ale in the market.
If you are interested in joining our journey, we are now recruiting for an Assistant Brand Manager - Ales. Reporting to the Marketing Controller – Ales, this role will play a key part of our success journey, and you will have the opportunity to be involved in the following:
Role Responsibilities:
- Lead on brand social media strategies and key partnership activations.
- Supporting the Marketing Controller & Brand Manager in sales initiatives and in delivering leading brand marketing.
- Support in driving profitable growth of the brand P&L and focused management of the marketing budget.
- Deliver clear and focused plans that deliver return on investment on ATL investment and BTL activation (above the line/ below the line).
- Influence across the commercial team (Marketing, Sales, Value Management and Category) to deliver maximum value for Customers, Consumers and Carlsberg Britvic.
- Work closely with the sales team to ensure a fantastic standard of brand execution and distribution growth across the UK market.
- Work across the full brand mix - packaging, pricing, marketing / sales support plan, to deliver growth targets for the brands.
Experience and Key Attributes:
- Experience within an FMCG business/ brand is desired.
- An ability to understand our core audience in a way that brings the brand to life in an authentic way that resonates with our drinkers.
- Be a creative storyteller – bringing your life to work across the organisation through presentation and in person events.
- A collaborative team player who can respond to change in the market & internally.
- Results oriented with an instinct for driving initiatives to completion and delivering at pace.
- Ability to move from concept to action at the right time and able to keep self and teams focused on the right priorities.
- Ability to develop accountability across the organisation, with a strong focus on stakeholder relationships.
This is an exciting time to join our newly formed business – with their incredible individual histories, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.
Interested in finding out more? Apply today and a member of the recruitment team will be in touch!
Application Process: We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application.
Assistant Brand Manager - Ales in Hemel Hempstead employer: Carlsberg
Contact Detail:
Carlsberg Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager - Ales in Hemel Hempstead
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those connected to Carlsberg Britvic. LinkedIn is a great place to start – send a friendly message and ask for a chat about their experience.
✨Tip Number 2
Prepare for interviews like a pro! Research the company’s brands, especially Hobgoblin and Wainwright. Be ready to discuss how you can contribute to their success and share your creative ideas for brand marketing.
✨Tip Number 3
Show off your social media skills! Since the role involves leading brand social media strategies, think of some innovative campaigns you could propose. Bring these ideas to the interview to impress the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Carlsberg Britvic journey!
We think you need these skills to ace Assistant Brand Manager - Ales in Hemel Hempstead
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand and the role shine through. We want to see how much you love Ales and what makes you tick in the world of FMCG!
Tailor Your CV: Make sure your CV is tailored to the Assistant Brand Manager role. Highlight relevant experience and skills that align with our needs, especially in brand marketing and social media strategies. We love a good fit!
Be Authentic: We’re looking for someone who can bring the brand to life. Use your unique voice and storytelling ability in your application to show us how you can connect with our audience authentically.
Apply Early: Don’t wait until the last minute! We read applications continuously, so the sooner you apply through our website, the better your chances are of standing out. We can’t wait to hear from you!
How to prepare for a job interview at Carlsberg
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with, like Hobgoblin and Wainwright. Understand their history, current market position, and recent campaigns. This knowledge will help you demonstrate your passion and show how you can contribute to their ongoing success.
✨Showcase Your Creativity
As an Assistant Brand Manager, creativity is key. Prepare examples of past projects where you've successfully developed marketing strategies or campaigns. Be ready to discuss how you can bring fresh ideas to the table, especially in social media and brand activations.
✨Understand the FMCG Landscape
Brush up on your knowledge of the FMCG sector, particularly in beverages. Be prepared to discuss trends, consumer behaviour, and how they impact brand strategy. This will show that you’re not just a fit for the role but also have a broader understanding of the industry.
✨Be a Team Player
Collaboration is crucial in this role. Think of examples where you've worked effectively in a team, especially in cross-functional settings. Highlight your ability to influence and build relationships across departments, as this will resonate well with the interviewers.