At a Glance
- Tasks: Lead brand strategy and innovation for Plenish, driving growth in health and wellness.
- Company: Join Carlsberg Britvic, a leading multi-beverage supplier with iconic brands.
- Benefits: Enjoy competitive salary, private medical options, product allowance, and 24/7 GP services.
- Other info: Dynamic team environment with a commitment to diversity and inclusion.
- Why this job: Shape the future of wellness drinks and make a real impact on consumer health.
- Qualifications: Experience in FMCG brand management and strong analytical skills required.
The predicted salary is between 54000 - 66000 £ per year.
Location: Central London - Holborn
Job Length: Permanent
Working Hours: Full time (Monday - Friday)
Competitive Salary with extensive benefits:
- Monthly product allowance - alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Access to a range of high street discounts
About the role:
Plenish is on a mission to help people drink their way to wellness. As part of our dynamic and collaborative team, you'll play a pivotal role in shaping the future of our portfolio through insight-led strategy and breakthrough innovation, helping accelerate growth in the health and wellness sector. As Senior Brand Manager, Strategy & Innovation, you will be responsible for defining the long-term growth strategy for the Plenish portfolio and leading the development of our innovation pipeline. You will combine deep consumer, category and brand insight with commercial thinking to identify opportunities, develop winning products and ensure successful market launches. Working cross-functionally across the business, you will bring innovation from concept through to launch, balancing consumer desirability, commercial viability and operational feasibility.
Role Responsibilities:
- Long-Term Brand Strategy: Lead the development of long-term portfolio and category growth strategies, identifying future opportunities to drive sustainable growth.
- Annual Operating Plan: Co-create the annual operating plan, translating strategic priorities into actionable innovation and brand growth initiatives.
- Consumer & Category Insights: Generate and synthesise consumer, brand and category insights to identify emerging trends, unmet needs and commercial opportunities, ensuring strategy is grounded in robust evidence.
- Innovation Pipeline Development: Own and manage the innovation pipeline, prioritising opportunities across New Product Development (NPD), Existing Product Development (EPD) and future growth platforms.
- Product Development & Margin Optimisation: Lead the end-to-end delivery of NPD and EPD projects, partnering closely with R&D and Finance to optimise product quality, cost and margin while maintaining brand standards.
- Launch Strategy & Toolkits: Co-create compelling product launch toolkits, including positioning, value proposition, key messaging and launch assets, enabling effective execution across commercial and marketing teams.
- Cross-Functional Leadership: Lead cross-functional project teams to deliver innovation projects on time and in full, ensuring alignment across all business functions.
- Strategic Influence: Champion a consumer-first, innovation-led mindset across the organisation, inspiring stakeholders and building confidence behind future growth plans.
Experience and Key Attributes:
- Proven experience in FMCG brand management, innovation or strategy, ideally within food, beverages or health & wellness.
- Strong commercial acumen with experience developing business cases and delivering profitable innovation.
- Demonstrated experience leading cross-functional innovation projects from concept to launch.
- Excellent analytical skills with the ability to translate insights into strategic recommendations.
- Outstanding stakeholder management and influencing skills across multiple business functions.
- Entrepreneurial mindset with curiosity, resilience and a passion for identifying new growth opportunities.
- Passion for health and wellness, aligning with Plenish's mission and values.
Our commitment to diversity equity & inclusion:
We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do. We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
Senior Brand Manager - Plenish employer: Carlsberg Group
Carlsberg Group is an exceptional employer, offering a dynamic work culture in Hemel Hempstead that prioritises employee development and well-being. With a competitive salary, generous benefits including a monthly product allowance and private medical options, and a commitment to enhancing the colleague experience, this role as a People & Culture Services Team Lead provides a meaningful opportunity to lead and inspire a team in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Plenish
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Carlsberg Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Carlsberg Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Carlsberg Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Carlsberg Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager - Plenish
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Carlsberg Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Carlsberg Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Carlsberg Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Carlsberg Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Carlsberg Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Carlsberg Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
