At a Glance
- Tasks: Lead the launch of Gatorade in the UK and drive brand growth for Rockstar and Purdey’s.
- Company: Join a dynamic team at a leading beverage company with a focus on innovation.
- Benefits: Enjoy a competitive salary, monthly product allowance, private medical options, and more.
- Other info: We value diversity and inclusivity, welcoming applicants from all backgrounds.
- Why this job: Make a real impact in the fast-paced Fuel category and shape exciting consumer campaigns.
- Qualifications: Experience in brand strategy, campaign delivery, and stakeholder management is essential.
The predicted salary is between 60000 - 80000 £ per year.
Senior Brand Manager – Fuel (Gatorade, Rockstar & Purdey’s)
Location
Hybrid – Hemel (with expected travel 2 days a week to a Carlsberg Britvic site, agency site or head office)
Job Length
12 Months FTC – Full Time
Competitive Salary with extensive benefits
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Access to a range of high street discounts
About the role
We are now recruiting for a Senior Brand Manager for Fuel – including Gatorade, Rockstar and Purdey’s.
In this role, you will pair strategic clarity with effective execution, collaborate with senior stakeholders across multiple organisations, and contribute curiosity, creativity, and drive to a fast‑changing Fuel category.
- Role Responsibilities
- Manage Gatorade’s UK debut, building the strategy and delivering a compelling entry into the market.
- Create and implement a launch strategy that builds scale, improves market fit, and produces meaningful commercial outcomes.
- Engage and align senior stakeholders across multiple teams and partner organisations.
- Shape brand positioning, go-to-market plans and standout consumer campaigns with marketing, commercial and innovation partners.
- Own the performance of Purdey’s and Rockstar, delivering profitable and sustainable growth.
- Optimise portfolio, SKU mix and brand roles to enhance business value while reducing complexity.
- Unlock efficiencies across marketing investment, resources and portfolio architecture.
- Partner with commercial teams to deliver effective pricing, promotional and trading strategies that accelerate performance.
Experience and Key Attributes
- Experience building brand strategies, delivering impactful campaigns, and growing commercial results.
- Broad commercial acumen with experience managing brands within complex portfolios and categories.
- Effective stakeholder management and communication skills, with the ability to align teams around a clear vision.
- Big‑picture oriented, with the skill to translate long‑term plans into consistent, high‑quality results.
- Demonstrated ability to deliver consumer‑led initiatives that support brand growth and market impact.
- Innovative, forward‑thinking, and solutions‑focused, with the confidence to take initiative.
- Resourceful and collaborative, with effective leadership skills in changing, multi‑stakeholder environments.
- Highly organised, accountable, and able to prioritise effectively in a complex business landscape.
- Our commitment to diversity equity & inclusion
We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses.
We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.
We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
Application Process
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.
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StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Fuel
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Carlsberg Group are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Carlsberg Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Brand Manager - Fuel
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Carlsberg Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Carlsberg Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Carlsberg Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Carlsberg Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Carlsberg Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Carlsberg Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
