Senior Category Manager in Hemel Hempstead

Location: Field Based with regular, weekly travel to customers is expected and ad hoc visits to Hemel Hempstead.

Job Length: Permanent – Full Time.

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Access to a range of high street discounts

About the role:

We are now recruiting for a Senior Category Manager to join our On Trade Strategy & Operations Team. Reporting into the Head of Category, this role will own the development of customer-category visions, manage cross functional initiatives and elevate our presence as a trusted advisor to our customers.

Role Responsibilities:

• Own and deliver the annual category strategy, aligning plans to commercial priorities and managing execution across key customers.
• Translate shopper, consumer and market insights into clear growth strategies that unlock competitive advantage.
• Build trusted, credible relationships with key customers, positioning Carlsberg Britvic as a trusted category partner.
• Lead category storytelling and customer engagement (incl. tools, sell-ins and immersions) to influence adoption of category strategies.
• Manage delivery of category initiatives, trials and range reviews to unlock distribution, range and space growth.
• Provide a clear category POV on key industry topics (e.g. health & wellbeing, sustainability, HFSS, DRS).
• Use customer and loyalty data to shape insight-led recommendations and continuously improve performance outcomes.
• Support team development through leadership and coaching, with an emphasis on collaboration, improvement, and quality outcomes.
• Partner cross-functionally (Sales, Brand, Insights, Strategy) to embed category thinking into planning and execution.
• Own performance delivery across volume, value, share and customer metrics, using learnings to continuously refine plans.

Experience and Key Attributes:

• Extensive on-trade experience within beer and soft drinks.
• Demonstrated background in FMCG category leadership with direct customer accountability.
• Experience delivering market-outperforming customer and channel plans.
• Skilled at simplifying complexity and translating strategy into clear, actionable plans.
• Creates trusted partnerships through open communication and collaboration across all levels.
• Works collaboratively to develop shared growth plans across cross-functional teams.
• Commercially driven with a clear focus on KPIs, execution and delivery.
• Skilled at operating in unclear environments while staying centered on solutions.
• Experienced in leading teams and partnering with senior stakeholders (internally and externally).
• Data-led decision maker, experienced in using market insights and performance data.

Our commitment to diversity equity & inclusion:

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

This is an exciting time to join our newly formed business – with their incredible individual histories, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.