Assistant Brand Manager - Ales: Growth & Storytelling (Hybrid) in Hemel Hempstead

Location: Hybrid – Hemel Hempstead – weekly travel to other sites, customer meetings is expected

Job Length: Permanent – Full Time

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

About the role:

We have a long and proud history of brewing Ales, where we are currently leading in the category. Working on Hobgoblin & Wainwright, both brands have been on a journey of re-invention which we are incredibly proud of – Hobgoblin is the UK’s No.1 Premium Ale and Wainwright is No.1 Cask Ale in the market. We are recruiting for an Assistant Brand Manager - Ales. Reporting to the Marketing Controller – Ales, this role will play a key part of our success journey, and you will have the opportunity to be involved in the following:

Role Responsibilities:

• Lead on brand social media strategies and key partnership activations.
• Supporting the Marketing Controller & Brand Manager in sales initiatives and in delivering leading brand marketing.
• Support in driving profitable growth of the brand P&L and focused management of the marketing budget.
• Deliver clear and focused plans that deliver return on investment on ATL investment and BTL activation (above the line/ below the line).
• Influence across the commercial team (Marketing, Sales, Value Management and Category) to deliver maximum value for Customers, Consumers and Carlsberg Britvic.
• Work closely with the sales team to ensure a fantastic standard of brand execution and distribution growth across the UK market.
• Work across the full brand mix - packaging, pricing, marketing / sales support plan, to deliver growth targets for the brands.

Experience and Key Attributes:

• Experience within an FMCG business/ brand is desired.
• An ability to understand our core audience in a way that brings the brand to life in an authentic way that resonates with our drinkers.
• Be a creative storyteller – bringing your life to work across the organisation through presentation and in person events.
• A collaborative team player who can respond to change in the market & internally.
• Results oriented with an instinct for driving initiatives to completion and delivering at pace.
• Ability to move from concept to action at the right time and able to keep self and teams focused on the right priorities.
• Ability to develop accountability across the organisation, with a strong focus on stakeholder relationships.

This is an exciting time to join our newly formed business – with their incredible individual histories, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.