At a Glance
- Tasks: Drive category growth and execute strategies in a dynamic team environment.
- Company: Join Carlsberg Marston’s Brewing Company, a leader in the beverage industry.
- Benefits: Enjoy competitive salary, product allowance, private medical options, and more.
- Other info: Great opportunities for personal growth and cross-functional collaboration.
- Why this job: Make an impact in a thriving company while developing your career.
- Qualifications: Strong understanding of shopper behaviours and collaborative mindset required.
The predicted salary is between 35000 - 45000 £ per year.
Location: Hemel Hempstead, GB
Entity / company: Carlsberg Marston’s Brewing Company
Job Length: Permanent
Working Hours: Full Time
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non‑alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Access to a range of high street discounts
About the Role
The Off Trade in Carlsberg Britvic will deliver over £1.4 billion net revenue in 2025 and yet we know there is more growth for us to enjoy as we come together as a total drinks powerhouse. The Category Executive plays a vital role in translating category strategies into commercial execution. Working closely with the Senior Category Manager, you will be working to deliver execution in outlet against our market maps and expectations for distribution, range, space and rate of sale driving propositions.
With a deep understanding of shopper behaviours and a collaborative mindset, you help deliver category growth for our customers, gain disproportionate advantage for our brands, and enhance Carlsberg Britvic’s standing as a trusted partner to our customers. This role is central to our planning and execution of commercial initiatives, therefore strong links will be required across the commercial functions, especially marketing, category strategy, insights, commercial operations and sales teams.
Key Responsibilities
- Lead the channels/customer category agenda ‘maximising today, and unlocking tomorrow’
- Contribute towards the strategy and development of our annual operating category plans to drive execution against our category vision and range & merchandising.
- Support in the translation of consumer, shopper, and market trends into strategy, identifying where Carlsberg Britvic can drive category growth and gain competitive advantage.
- Contribute to the category roadmap with customer-specific insights and help prioritise tactical initiatives for maximum business impact.
- Champion the execution of space, range, distribution, and promotional tactics in outlet—ensuring consistency with our market maps and performance ambitions.
Customer Thought Leadership & Execution
- Build and maintain customer relationships with key customer contacts, acting as the voice of the category and embedding Carlsberg Britvic’s thought leadership and leading to delivery of solutions to influence external measure of category success with improved results in the Advantage Group Survey.
- Support the execution of your customer/channel category roadmap through range reviews and identifying category initiatives to maximise point of purchase outcomes enabling us to maximise range, primary space, secondary location, availability and macro space, in outlet and online.
- Develop relevant category selling stories and tools and lead the development of customer immersions designed to engage customers and influence them to implement category solutions & strategies.
- Support the delivery of category building initiatives and trials with customers e.g. fixturisation, cross category, category relays.
- Support Category Managers with strategic agendas across hot topics such as health and wellness, sustainability, DRS (deposit return scheme) and HFSS (high fat salt sugar legislation) and provide the customer with a category point of view.
Team Role & Capability Building
- Support team culture grounded in collaboration, excellence, and performance.
- Champion continuous improvement and shared learning across the broader function.
- Put in place a development plan to improve your standards every day.
- Champion the power of category to other functions upskilling category capability and understanding to drive a greater impact.
Cross-Functional Collaboration
- Act as a key connector between Insights, Category Strategy, Sales, and Brand/Channel operations teams to deliver fully integrated category solutions.
- Supports Category Managers with inputs into business cases across NPD and EPD.
Category Executive employer: Carlsberg Group
Carlsberg Marston’s Brewing Company is an exceptional employer located in Hemel Hempstead, offering a vibrant work culture that prioritises collaboration and continuous improvement. Employees benefit from a competitive salary, extensive perks including a monthly product allowance, private medical options, and access to 24/7 GP services, all while contributing to a dynamic team focused on driving category growth and innovation in the beverage industry. With ample opportunities for professional development and a commitment to employee well-being, Carlsberg Marston’s is dedicated to fostering a rewarding and meaningful workplace experience.
StudySmarter Expert Advice🤫
We think this is how you could land Category Executive
✨Tip Number 1
Networking is key! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to professionals on LinkedIn. You never know who might have a lead on your dream job!
✨Tip Number 2
Prepare for interviews like a pro! Research the company, understand their products, and be ready to discuss how your skills can help them achieve their goals. Practise common interview questions and think of examples that showcase your experience.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. It’s also a great opportunity to reiterate why you’re the perfect fit for the Category Executive position.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of our team at Carlsberg Marston’s Brewing Company.
We think you need these skills to ace Category Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Category Executive role. Highlight relevant experience and skills that align with the job description. We want to see how you can contribute to our category strategies!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you a perfect fit. Let us know what excites you about working with Carlsberg Britvic.
Showcase Your Analytical Skills:Since the role involves understanding shopper behaviours and market trends, be sure to showcase any analytical skills or experiences you have. We love seeing how you can turn data into actionable insights!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Carlsberg Group
✨Know Your Category Inside Out
Before the interview, dive deep into the category trends and consumer behaviours relevant to the role. Familiarise yourself with Carlsberg Britvic’s products and how they fit into the market landscape. This knowledge will help you demonstrate your understanding of the category and show that you're ready to contribute from day one.
✨Showcase Your Collaborative Spirit
The role requires strong collaboration across various teams. Prepare examples from your past experiences where you've successfully worked with different departments or stakeholders. Highlight how your collaborative mindset has led to successful outcomes, as this will resonate well with the interviewers.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of scenarios where you had to translate market insights into actionable strategies. Be ready to discuss how you would approach specific challenges in the category, showcasing your analytical skills and creativity.
✨Demonstrate Your Passion for Growth
Carlsberg Britvic is focused on driving category growth, so express your enthusiasm for contributing to this goal. Share your ideas on how to unlock potential within the category and discuss any innovative initiatives you've been part of. This will show that you're not just looking to fill a position but are genuinely invested in the company's success.
