Brand Manager - Aqua Libra

Location: Hybrid – Central London with monthly travel to Hemel Hempstead

Job Length: Permanent – Full Time

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Access to a range of high street discounts

Role Responsibilities:

• Manage the end-to-end process for packaged-product innovation, from uncovering consumer insights to developing concepts, testing them, and launching them in the market.
• Identify growth opportunities by staying ahead of category trends, evolving consumer behaviours, and competitor activity.
• Turn insights into compelling, differentiated propositions that boost Aqua Libra’s market position.
• Partner cross-functionally with R&D, Commercial, and Supply Chain teams to deliver impactful innovation.
• Translate brand strategy into clear, effective marketing plans and deliver integrated campaigns that build equity and encourage trial.
• Manage the creation of insightful, high-quality creative work that maintains consistency across all brand touchpoints.
• Track and evaluate brand and campaign performance, turning data into clear insights and actionable recommendations.
• Collaborate closely with Commercial teams to align brand, category, and customer strategies while optimising marketing investment.
• Lead cross‑functional teams with pace and clear ownership of tasks, building strong relationships to deliver high‑quality outcomes.
• Encourage creativity, curiosity, and continuous improvement throughout the team.

Experience and Key Attributes:

• Previous experience in FMCG brand management, within high‑growth or fast‑growing categories.
• Clear innovation experience, including insight gathering, proposition development and launch execution.
• Demonstrated ability to balance analytical thinking with creative problem‑solving.
• Highly consumer‑centric, with the ability to translate insight into action.
• Effective relationship‑building and influencing skills, with experience working cross‑functionally.
• Motivated, curious and willing to take initiative, comfortable operating in a fast‑paced environment.
• Genuine interest in health, wellness, sustainability, and contemporary beverage culture.

Our Commitment to Diversity, Equity & Inclusion:

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all colleagues, where diverse perspectives are welcomed and inclusive practices are embedded in everything we do. We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please let us know if you require any adjustments during the recruitment process.