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- Tasks: Lead brand strategy and execution for plant-based milks and juice shots.
- Company: Join Carlsberg Britvic, a leader in health-focused beverages.
- Benefits: Enjoy a supportive culture with opportunities for growth and development.
- Why this job: Be part of a dynamic team driving wellness and innovation in the beverage industry.
- Qualifications: Experience in FMCG brand management and a passion for health and wellness required.
- Other info: Embrace diversity and collaboration in a vibrant work environment.
The predicted salary is between 43200 - 72000 £ per year.
As Senior Brand Manager for Plenish at Carlsberg Britvic, you will lead the development and execution of our annual operating plan, manage the communications calendar, and oversee through-the-line activation for our plant-based milks and juice shots portfolios. This role requires a strategic thinker with a passion for health and wellness, capable of driving brand growth and ensuring cohesive brand messaging across all channels.
- Strategic Planning: Work with the Senior Brand Manager, Strategy & Innovation to develop our annual operating plan, implementing growth strategies for the plant-based milks and juice shots categories.
- Communications Management: Translate the annual operating plan into a comprehensive marketing activity calendar, overseeing its execution across all product categories.
- Activation Leadership: Collaborate with sales and shopper teams to create and implement activation plans for retail, hospitality, and e-commerce channels, ensuring alignment with brand objectives.
- Cross-Functional Collaboration: Lead cross-functional teams to ensure clarity and delivery of priorities and projects, fostering a culture of collaboration and innovation.
- Stakeholder Engagement: Inspire and engage internal and external stakeholders by championing Plenish\’s vision and successes, building excitement and commitment to brand plans.
- Qualifications and Skills: FMCG brand management experience, ideally in health and wellness; expertise in developing through-the-line marketing campaigns; strong strategic and analytical skills; excellent communication and interpersonal abilities; strong presentation skills; entrepreneurial mindset; passion for health and wellness.
At Carlsberg Britvic, we foster an environment of positive energy, compassion, equity, and inclusion. We embrace diversity of thought and celebrate success. We empower, support, and grow our people to reach their full potential.
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Senior Brand Manager, Activation - Plenish employer: Carlsberg Britvic
Contact Detail:
Carlsberg Britvic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager, Activation - Plenish
✨Tip Number 1
Familiarise yourself with Plenish's brand values and product offerings. Understanding their mission in the health and wellness space will help you align your discussions during interviews with their goals and demonstrate your genuine interest in the brand.
✨Tip Number 2
Network with professionals in the FMCG sector, particularly those with experience in health and wellness brands. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led or contributed to. Highlighting your strategic thinking and activation leadership skills will showcase your ability to drive brand growth effectively.
✨Tip Number 4
Stay updated on current trends in the plant-based and health-focused markets. Being knowledgeable about competitors and market dynamics will allow you to speak confidently about how you can contribute to Plenish's success.
We think you need these skills to ace Senior Brand Manager, Activation - Plenish
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and qualifications required for the Senior Brand Manager position. Tailor your application to highlight relevant experiences in FMCG brand management, particularly in health and wellness.
Craft a Compelling CV: Ensure your CV showcases your strategic thinking and analytical skills. Include specific examples of past successes in developing through-the-line marketing campaigns and any experience with plant-based products or similar categories.
Write a Tailored Cover Letter: In your cover letter, express your passion for health and wellness and how it aligns with Plenish's vision. Highlight your ability to lead cross-functional teams and engage stakeholders, demonstrating your fit for the company culture at Carlsberg Britvic.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a Senior Brand Manager role.
How to prepare for a job interview at Carlsberg Britvic
✨Show Your Passion for Health and Wellness
Make sure to express your enthusiasm for health and wellness during the interview. Share personal experiences or insights that demonstrate your commitment to this area, as it aligns closely with Plenish's brand values.
✨Demonstrate Strategic Thinking
Prepare examples of how you've successfully developed and executed strategic plans in previous roles. Be ready to discuss specific growth strategies you've implemented, particularly in the FMCG sector, to showcase your analytical skills.
✨Highlight Cross-Functional Collaboration
Discuss your experience working with cross-functional teams. Provide examples of how you've led projects that required collaboration across different departments, emphasising your ability to foster a culture of teamwork and innovation.
✨Prepare for Stakeholder Engagement Scenarios
Think about how you would engage and inspire both internal and external stakeholders. Prepare scenarios where you've successfully communicated brand vision and built excitement around marketing initiatives, as this will be crucial for the role.