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- Tasks: Lead and innovate the plant-based milks portfolio while driving brand growth.
- Company: Join Plenish, a dynamic plant-based brand under Carlsberg Britvic.
- Benefits: Enjoy competitive salary, private medical options, and generous holiday.
- Why this job: Be part of a fast-growing brand making healthy choices delicious and accessible.
- Qualifications: Experience in FMCG brand management with a passion for health and wellness.
- Other info: Embrace a creative, collaborative environment with opportunities for personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, GB, W10 6BD
Company: Britvic
Job Length: Permanent
Working Hours: Monday to Friday (37.5 hours per week)
Competitive Salary With Extensive Benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (including bank holidays)
- Access to a range of high street discounts
About The Role:
We are Plenish — a premium, plant-based brand on a mission to make healthy choices easy and delicious. Built on cold-pressed juicing roots and powered by organic ingredients, Plenish has doubled its business year after year, becoming the fastest-growing brand in plant-based milks and functional juice shots in the UK. Now proudly part of Carlsberg Britvic, we maintain the agility, creativity and entrepreneurial spirit of a start-up, backed by the scale and ambition of a global beverage powerhouse.
We’re looking for a Brand Manager with a passion for food, health and wellness, a curious mind, and a consumer-first approach to help us shape the next chapter of our growth. In this role, you will own the plant-based milks portfolio and support the wider functional shots business, driving innovation, brand building, and category expansion.
Role Responsibilities:
- Lead and develop the growth and innovation strategy for plant-based milks — from insight to idea to execution.
- Monitor category trends, consumer behaviour and competitive performance to unlock opportunities for penetration and frequency growth.
- Champion consumer-first thinking across the business, bringing insight-driven storytelling into every decision.
- Translate the annual operating plan into a best-in-class marketing calendar across plant-based milks and juice shots.
- Develop integrated communications plans that build brand equity and drive relevance across channels.
- Own the creative process end-to-end, combining strategic rigour and creative flair.
- Analyse marketing activity, measure success and turn learnings into future action.
- Partner closely with Commercial teams to align brand, category and commercial strategies.
- Lead cross-functional teams with clarity, purpose and pace — keeping projects moving and people inspired.
- Create an environment where creativity, curiosity and collaboration thrive.
- Influence internal and external partners to deliver work that is brave, effective and beautifully executed.
Experience And Key Attributes:
- A genuine passion for food, health, wellness and natural products.
- Proven experience in FMCG brand management, ideally with exposure to high growth categories.
- Strong innovation experience — from insight gathering to concept creation to launch.
- A natural balance of analytical thinking and creative instinct.
- Curious, proactive, entrepreneurial — someone who spots opportunities and moves fast.
- Deeply consumer-centric, able to advocate for the consumer in every discussion.
- Comfortable working across strategy and execution in a fast-paced, scaling environment.
Interested in finding out more? Apply today and a member of the recruitment team will be in touch!
Application Process:
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.
Our commitment to diversity equity & inclusion:
We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.
We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
Brand Manager - Plenish in London employer: Carlsberg Britvic
Contact Detail:
Carlsberg Britvic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Plenish in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Plenish or Carlsberg Britvic. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show your passion for plant-based products! When you get the chance to meet with recruiters or during interviews, share your love for food, health, and wellness. It’s all about connecting your personal interests with the brand's mission.
✨Tip Number 3
Be ready to discuss trends! Brush up on the latest in FMCG and plant-based markets. Being able to talk about consumer behaviour and category trends will show you’re not just a candidate, but a potential game-changer for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Plenish family!
We think you need these skills to ace Brand Manager - Plenish in London
Some tips for your application 🫡
Show Your Passion: Let your love for food, health, and wellness shine through in your application. We want to see how your interests align with our mission at Plenish, so don’t hold back!
Be Insightful: Demonstrate your understanding of consumer behaviour and market trends. We’re looking for someone who can bring fresh insights to the table, so share any relevant experiences or observations.
Highlight Your Creativity: Since we value creativity, make sure to showcase any innovative projects you've worked on. Whether it’s a marketing campaign or a product launch, we want to see your creative flair!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re serious about joining our team at Plenish.
How to prepare for a job interview at Carlsberg Britvic
✨Know Your Brand Inside Out
Before the interview, dive deep into Plenish's products and values. Understand their mission to make healthy choices easy and delicious. Be ready to discuss how your passion for food, health, and wellness aligns with their brand ethos.
✨Showcase Your Innovation Skills
Prepare examples of your past experiences in FMCG brand management, especially in high-growth categories. Highlight specific instances where you drove innovation from insight to execution, as this will resonate well with their focus on growth and creativity.
✨Be Consumer-Centric
Demonstrate your understanding of consumer behaviour and trends. Bring insights that show how you can advocate for the consumer in every discussion. This is crucial for a role that champions consumer-first thinking across the business.
✨Emphasise Collaboration and Leadership
Be ready to discuss how you've led cross-functional teams in the past. Share stories that illustrate your ability to inspire others and keep projects moving at pace. This will show that you can create an environment where creativity and collaboration thrive.
