At a Glance
- Tasks: Drive innovation and marketing strategies for Aqua Libra's exciting product range.
- Company: Join a dynamic brand in the health and wellness beverage sector.
- Benefits: Enjoy a competitive salary, private medical options, and generous holiday.
- Other info: Collaborate with cross-functional teams and enjoy a culture of creativity.
- Why this job: Make a real impact in a fast-paced environment while promoting sustainability.
- Qualifications: Experience in FMCG brand management and a passion for consumer insights.
The predicted salary is between 45000 - 55000 £ per year.
We are now recruiting for a Brand Manager - Aqua Libra who will develop and execute innovation and communications strategies for Aqua Libra's packaged portfolio. Reporting into the Aqua Libra Marketing Manager - Growth Spaces, this role will have high visibility across the business and exposure to commercial projects for this exciting brand.
Responsibilities
- Manage the end-to-end process for packaged-product innovation, from uncovering consumer insights to developing concepts, testing them, and launching them in the market.
- Identify growth opportunities by staying ahead of category trends, evolving consumer behaviours, and competitor activity.
- Turn insights into compelling, differentiated propositions that boost Aqua Libra's market position.
- Partner cross-functionally with R&D, Commercial, and Supply Chain teams to deliver impactful innovation.
- Translate brand strategy into clear, effective marketing plans and deliver integrated campaigns that build equity and encourage trial.
- Manage the creation of insightful, high-quality creative work that maintains consistency across all brand touchpoints.
- Track and evaluate brand and campaign performance, turning data into clear insights and actionable recommendations.
- Collaborate closely with Commercial teams to align brand, category, and customer strategies while optimising marketing investment.
- Lead cross-functional teams with pace and clear ownership of tasks, building strong relationships to deliver high-quality outcomes.
- Encourage creativity, curiosity, and continuous improvement throughout the team.
Qualifications
- Previous experience in FMCG brand management, within high-growth or fast-growing categories.
- Clear innovation experience, including insight gathering, proposition development and launch execution.
- Demonstrated ability to balance analytical thinking with creative problem-solving.
- Highly consumer-centric, with the ability to translate insight into action.
- Effective relationship-building and influencing skills, with experience working cross-functionally.
- Motivated, curious and willing to take initiative, comfortable operating in a fast-paced environment.
- Genuine interest in health, wellness, sustainability, and contemporary beverage culture.
Benefits
- Monthly product allowance - alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
Job Length: Permanent - Full Time Competitive Salary with extensive benefits.
Brand Manager - Aqua Libra in London employer: Carlsberg Britvic
As a Brand Manager for Aqua Libra, you will join a dynamic and innovative team that values creativity and collaboration in a fast-paced environment. With a strong focus on employee growth, we offer extensive benefits including a monthly product allowance, private medical options, and a generous holiday package, all while fostering a culture of curiosity and continuous improvement. Our commitment to health, wellness, and sustainability makes Aqua Libra not just a workplace, but a community where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Aqua Libra in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Aqua Libra. Building relationships can give us insider info and might even lead to a referral.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with hiring managers, share your innovative ideas for Aqua Libra. We want to see how you can turn insights into compelling propositions that resonate with consumers.
✨Tip Number 3
Be prepared to discuss trends! Stay updated on the latest in FMCG and beverage culture. We love candidates who can identify growth opportunities and demonstrate a genuine interest in health and wellness.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in being part of the Aqua Libra team.
We think you need these skills to ace Brand Manager - Aqua Libra in London
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your enthusiasm for Aqua Libra shine through! We want to see how much you care about health, wellness, and sustainability. Share any personal experiences or insights that connect you to our brand.
Highlight Your Innovation Experience:Make sure to emphasise your previous experience in FMCG brand management, especially around innovation. We’re looking for someone who can turn consumer insights into actionable strategies, so don’t hold back on showcasing your successes in this area!
Be Clear and Concise:While we love creativity, clarity is key in your written application. Make your points straightforward and easy to understand. Use bullet points if it helps to break down your achievements and skills – we appreciate a well-structured application!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Carlsberg Britvic
✨Know Your Brand Inside Out
Before the interview, dive deep into Aqua Libra's brand values, product offerings, and recent campaigns. Understanding their market position and consumer insights will help you articulate how your experience aligns with their goals.
✨Showcase Your Innovation Skills
Prepare specific examples of past projects where you've successfully managed product innovation. Highlight your process from insight gathering to launch execution, as this role heavily focuses on turning insights into compelling propositions.
✨Demonstrate Cross-Functional Collaboration
Be ready to discuss how you've worked with different teams in previous roles. Share stories that illustrate your ability to build relationships and influence stakeholders across R&D, Commercial, and Supply Chain, as collaboration is key for this position.
✨Emphasise Your Consumer-Centric Approach
Articulate how you’ve used consumer insights to drive marketing strategies in the past. Show your understanding of evolving consumer behaviours and how you can leverage this knowledge to enhance Aqua Libra's market position.
