At a Glance
- Tasks: Develop and implement marketing strategies for iconic brands in the On Trade sector.
- Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier with a rich heritage.
- Benefits: Enjoy a competitive salary, private medical options, generous holidays, and high street discounts.
- Other info: Be part of a diverse team committed to innovation and growth.
- Why this job: Make an impact by boosting brand visibility and driving sales in exciting venues.
- Qualifications: Experience in customer marketing and strong communication skills are essential.
The predicted salary is between 45000 - 55000 £ per year.
Location: Field Based – Weekly travel expected to customers, agency meetings or Carlsberg Britvic sites
Job Length: 12 Month FTC– Full Time (35 hours)
Competitive Salary with extensive benefits
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright.
For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK.
As the Dynamic, Multi-Beverage Powerhouse, we are united by a single, consistent goal: ensuring our people thrive.
About the role
We are now recruiting for a
Customer Marketing Manager who will develop and implement effective activation strategies across a dedicated set of world class On Trade customers such as KFC, Marstons, the o2 and Cineworld.
Role Responsibilities
- Partner with Brand Marketing to shape annual activation plans and deliver standout in-outlet campaigns that boost purchase and grow Carlsberg Britvic brands across the On Trade.
- Manage high-quality point-of-purchase execution, aligning commercial plans with customer needs while prioritising investment for maximum impact.
- Enhance ROI from activation spend, increasing customer reach, rate of sale growth and incremental profit through a performance-led approach.
- Engage and align senior stakeholders both internally and externally to deliver initiatives that support brand, customer, and commercial goals.
- Equip sales teams with compelling B2B activation tools, events and trade show support that increase customer engagement.
- Manage agency partnerships to ensure high-quality delivery, innovation and performance across activation and B2B activity.
- Build and maintain productive relationships with key strategic customers to unlock growth opportunities.
Experience and Key Attributes
- Demonstrated experience building brands through customers, with exposure to the on-trade channel.
- Solid experience delivering commercial results, managing significant budgets, and improving agency effectiveness and ROI.
- Effective communication, presentation, and stakeholder management skills, with the ability to engage and inspire audiences from frontline teams to senior leadership.
- Highly collaborative, with experience working across multiple functions to build aligned plans and deliver results in a changing environment.
- Commercially aware and structured, able to prioritise across a diverse portfolio, solve complex challenges, and turn insight into action.
- Skilled at translating strategic objectives into impactful customer marketing plans and activation programmes within dynamic, competitive markets.
- Ability to develop productive customer partnerships through joint business planning, building engagement and mutually beneficial growth.
- Builds lasting customer partnerships by aligning on business plans that increase engagement and lead to mutually beneficial growth.
- Our commitment to diversity equity & inclusion
We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses.
We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.
We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers.
We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.
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Customer Marketing Manager - 12 Month FTC in Hemel Hempstead employer: Carlsberg Britvic
At our Northampton Brewery, we pride ourselves on being an exceptional employer that values the well-being and growth of our employees. With a competitive salary and extensive benefits including a monthly product allowance, life assurance, and enhanced pension contributions, we foster a supportive work culture that encourages collaboration and continuous improvement. Our commitment to diversity and inclusion ensures that every team member feels valued, while ample opportunities for professional development make this a rewarding place to build your career as a Multi Skilled Engineer.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager - 12 Month FTC in Hemel Hempstead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Carlsberg Britvic and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Carlsberg Britvic are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Carlsberg Britvic on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Carlsberg Britvic. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Marketing Manager - 12 Month FTC in Hemel Hempstead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Carlsberg Britvic. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Carlsberg Britvic:Show us that you’ve done your homework! In your application, briefly mention what you admire about Carlsberg Britvic’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Carlsberg Britvic
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Carlsberg Britvic will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Carlsberg Britvic, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
