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For Companies At a Glance
- Tasks: Shape and execute the J2O brand strategy, driving innovative marketing campaigns.
- Company: Join Carlsberg Britvic, a powerhouse in the UK drinks industry.
- Benefits: Enjoy a competitive salary, private medical options, and generous holiday.
- Why this job: Be part of a vibrant team, making J2O the go-to brand for social occasions.
- Qualifications: Experience in brand management and a knack for creative marketing strategies.
- Other info: Diverse and inclusive workplace with opportunities for growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hemel Hempstead – Hybrid
Job Length: 12 Months FTC – Full Time
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
Carlsberg Britvic is the largest drinks supplier in the UK and is home to some of the most iconic and popular beers & soft drinks. From Carlsberg Danish Pilsner, 1664, and Poretti to Brooklyn and Hobgoblin. And soft drinks, from J2O, Robinsons and Tango to the licence rights for Pepsi, 7UP, Lipton Iced Tea and Rockstar Energy. Carlsberg Britvic is a true multi-beverage powerhouse!
J2O is a British icon! Born in the pub in the late 90s, J2O has continued to bring a dash more fun and a drop more colour to social occasions and is now worth a huge £230m RSV. Today a J2O party can be anything. Christmas and birthdays, sure, but how about random Tuesday afternoons? Whatever you’re doing and whoever you’re with, socials can become a little bit more special with J2O.
About the role
Reporting into the Marketing Controller, as Brand Manager for J2O, you will execute the brand strategy within Licenced and Hospitality, focusing on brand activation in outlet, PR and responsible for building collaborative work within the On Trade as well as leading on the 2026 Christmas plan.
Role Responsibilities:
- Shape the J2O brand strategy by contributing to the annual plan
- Drive execution of the On-Trade marketing plan
- Lead innovation through NPD and EPD projects, bringing new products to market with internal and external partners
- Build and nurture relationships across internal and external partners
- Own brand performance insights, identifying key drivers and challenges
- Deliver impactful campaigns with the Marketing Controller, Activation team, and agency partners
- Inspire cross-functional collaboration, ensuring flawless delivery of brand initiatives
- Analyse market trends and competitor activity, recommending proactive adjustments to keep us ahead
- Bring energy and creativity to make J2O the most fun, vibrant brand team in the industry
Experience & Key Attributes:
- Proven experience driving branded commercial success
- Strong understanding of brand performance and P&L accountability
- Track record of leading and delivering cross-functional marketing projects
- Ability to transform consumer, shopper, and category insights into impactful brand strategies
- Expert in managing budgets and optimising spend for maximum ROI
- Skilled in leveraging research to inform marketing decisions
- Exceptional at relationship building, stakeholder management and leadership to influence and inspire
Our commitment to diversity equity & inclusion:
We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, physical & neuro differences, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.
We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
Application Process:
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application.
This is an exciting time to join our newly formed business – with their incredible individual histories, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.
Brand Manager - J2O FTC in Hemel Hempstead employer: Carlsberg Britvic
Contact Detail:
Carlsberg Britvic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - J2O FTC in Hemel Hempstead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Carlsberg Britvic. A friendly chat can open doors and give you insights that might just land you that Brand Manager role.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, come prepared with ideas on how to elevate the J2O brand. Think outside the box and let your passion for the brand shine through.
✨Tip Number 3
Be ready to discuss your past successes. Have examples of how you've driven brand performance or led successful marketing projects. Numbers speak volumes, so bring data to back up your achievements!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Carlsberg Britvic.
We think you need these skills to ace Brand Manager - J2O FTC in Hemel Hempstead
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for J2O shine through! We want to see how much you love the brand and how you can contribute to its vibrant identity.
Tailor Your Experience: Make sure to highlight your relevant experience in brand management and marketing. We’re looking for specific examples that demonstrate your ability to drive brand success and manage cross-functional projects.
Be Creative and Energetic: J2O is all about fun and creativity, so don’t be afraid to inject some personality into your application. Show us how you can bring energy to the team and make a difference in our marketing efforts!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the quickest way for us to see your application and get you on board with our exciting journey!
How to prepare for a job interview at Carlsberg Britvic
✨Know Your J2O Inside Out
Before the interview, dive deep into the J2O brand. Understand its history, current market position, and recent campaigns. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its evolution.
✨Showcase Your Marketing Savvy
Prepare to discuss specific marketing strategies you've implemented in the past. Highlight your experience with brand activation and cross-functional projects. Be ready to share examples of how you've driven brand performance and managed budgets effectively.
✨Build Relationships Like a Pro
Since relationship building is key for this role, think of examples where you've successfully collaborated with internal and external partners. Discuss how you’ve inspired teams and influenced stakeholders to achieve common goals.
✨Stay Ahead of Market Trends
Research current market trends and competitor activities related to J2O. Be prepared to discuss how you would adapt the brand strategy based on these insights. Showing that you can proactively recommend adjustments will set you apart from other candidates.
