At a Glance
- Tasks: Drive category strategies and collaborate with teams to boost sales and market presence.
- Company: Join Carlsberg Britvic, the UK's leading multi-beverage supplier with iconic brands.
- Benefits: Enjoy competitive salary, private medical options, generous holidays, and a company bonus scheme.
- Other info: Hybrid working model with opportunities for personal and professional growth.
- Why this job: Make an impact in a dynamic role that shapes market strategies and customer relationships.
- Qualifications: Degree in Business, Marketing, or related field; FMCG experience preferred.
The predicted salary is between 35000 - 45000 £ per year.
Location & Working Hours: Hemel Hempstead (Hybrid), Full Time, Permanent
Competitive Salary and Benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (including bank holidays)
- Access to a range of high street discounts
About the Company: Carlsberg Britvic is the largest multi-beverage supplier in the UK, home to iconic beers and soft drinks such as Carlsberg Danish Pilsner, 1664, Poretti, Brooklyn, Hobgoblin, Wainwright, J2O, Robinsons, Tango, London Essence, Pepsi MAX, 7UP, Lipton Ice Tea and Rockstar Energy.
About the Role: The Category Executive will translate category strategies into commercial execution, working closely with the Senior Category Manager to deliver strategies in outlets against market maps and expectations for distribution, range, space, and rate of sale driving propositions. This role is central to planning and execution of commercial initiatives, requiring strong collaboration across marketing, category strategy, insights, commercial operations, and sales.
Key Responsibilities:
- Customer Strategy & Vision: Contribute to annual operating category plans, driving execution against vision and range & merchandising. Translate consumer, shopper, and market trends into strategy to identify growth opportunities and competitive advantage. Contribute to the category roadmap with customer-specific insights and prioritise tactical initiatives for maximum impact. Champion execution of space, range, distribution, and promotional tactics in outlet, ensuring consistency with market maps.
- Customer Thought Leadership & Execution: Build and maintain key customer relationships, acting as the voice of the category and embedding Carlsberg Britvic’s thought leadership. Support execution of the customer/channel category roadmap via range reviews and initiative identification. Develop category selling stories and tools, leading customer immersions to engage and influence strategy adoption. Support delivery of category building initiatives and trials with customers. Assist Category Managers on strategic agendas across hot topics such as health and wellness, sustainability, DRS, and HFSS.
- Team Role & Capability Building: Support a collaborative, excellence-focused team culture. Champion continuous improvement and shared learning across the broader function. Implement daily development plans to improve personal standards. Promote category expertise to other functions, enhancing overall impact.
- Cross-Functional Collaboration: Act as connector between Insights, Category Strategy, Sales, and Brand/Channel operations teams. Provide inputs into business cases across NPD and EPD, offering customer-level category insights. Evaluate impact of actions and incorporate learnings into future planning.
- Performance Tracking & Learning: Support development and delivery of range reviews and planograms. Track performance against distribution, range, and space targets; apply learnings to future planning. Translate insights into forward-facing planning recommendations.
- Budgets: Complete and submit expenses punctually.
Key Performance Measures:
- Deliver volume and value growth targets agreed through AOP.
- Win market share via improved distribution, range, and space.
- Improve results in the Advantage Group Survey and perfect store measures.
- Enhance employee engagement scores and feedback.
Experience Required:
- Experience in FMCG, retail, or category/insights roles.
- Exposure to the category management process and direct customer interaction is desirable.
- Working knowledge of space planning tools (e.g., JDA) and loyalty platforms advantageous.
Qualifications: Degree (or equivalent) in Business, Marketing, Economics, or related field.
Category Executive in England employer: Carlsberg Britvic
Carlsberg Britvic is an exceptional employer, offering a vibrant work culture in Hemel Hempstead that fosters collaboration and continuous improvement. With competitive salaries, generous benefits including a monthly product allowance, private medical options, and a strong focus on employee growth, this role as a Category Executive provides a unique opportunity to influence market strategies while enjoying a supportive environment that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Category Executive in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can contribute to their category strategies. A confident and concise introduction can make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Category Executive in England
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Category Executive role. Highlight relevant experience in FMCG, retail, or category management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our team. Keep it engaging and relevant to the job description.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Numbers and results speak volumes, so don’t hold back on sharing your successes!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to review your application and get you into the process!
How to prepare for a job interview at Carlsberg Britvic
✨Know Your Categories
Before the interview, dive deep into the beverage categories that Carlsberg Britvic operates in. Familiarise yourself with their products and recent market trends. This will not only show your enthusiasm but also help you discuss how you can contribute to their category strategies.
✨Showcase Your Collaboration Skills
Since the role requires strong collaboration across various teams, prepare examples from your past experiences where you successfully worked with different departments. Highlight how you contributed to a project by connecting insights from marketing, sales, and operations.
✨Prepare for Customer Engagement Scenarios
Think about how you would build and maintain key customer relationships. Be ready to discuss specific strategies or tools you've used in the past to engage customers and drive category initiatives. This will demonstrate your thought leadership and execution capabilities.
✨Emphasise Continuous Improvement
Carlsberg Britvic values a culture of excellence and continuous improvement. Prepare to talk about how you've implemented feedback and learnings in your previous roles. Share specific examples of how you’ve improved processes or outcomes, showing that you’re committed to personal and team development.
