At a Glance
- Tasks: Drive Lipton's growth strategy and execute impactful marketing plans.
- Company: Join Carlsberg Britvic, the UK's leading multi-beverage supplier.
- Benefits: Enjoy a competitive salary, product allowance, private medical options, and generous holidays.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Be a key player in shaping a beloved brand and making a real impact.
- Qualifications: Experience in brand leadership and a knack for storytelling and strategy.
The predicted salary is between 40000 - 50000 € per year.
Location: Hemel – Hybrid – weekly expectation to be on site and other Carlsberg Britvic sites where needed
Job Length: 12 Month FTC – Full Time
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
About the role: We are now recruiting for a Brand Manager – Lipton, reporting into the Marketing Controller. This role will be pivotal in delivering our 2026 growth goals and within the Hydration marketing team, the Brand Manager will be critical to accelerating the growth for Lipton and Carlsberg Britvic.
Role Responsibilities:
- Partner on the Lipton growth strategy, developing and executing annual operating, marketing, and commercial plans.
- Be the brand advocate in commercial conversations – supporting pitches, building customer buy-in, and unlocking new wins.
- Turn consumer and performance insights into clear, action-driven strategies that fuel growth.
- Own and deliver the Lipton brand vision end-to-end, including full P&L accountability and key brand metrics.
- Shape and execute brand and category strategies that motivate action and create lasting momentum.
- Protect and elevate Lipton’s brand identity, ensuring all assets are consistent and impactful.
- Translate long-term strategy into standout annual plans and campaigns that land brilliantly in market.
- Execute high-quality execution across all channels, ensuring marketing is delivered on time, in full, and to the highest standard.
- Build effective cross-functional and external relationships to align plans, unlock performance, and deliver results.
- Own budget delivery and A&P investment, ensuring ROI and delivering measurable financial results across the brand.
Experience and Key Attributes:
- Extensive brand leadership experience in a branded environment (FMCG), with exposure to big, well-known brands.
- Experienced in shaping brand-led growth strategies in complex organisations, resulting in meaningful equity and profitability gains.
- A brilliant storyteller who can shape a compelling brand vision and turn it into effective strategy.
- Insight-driven thinker, using consumer and shopper understanding to unlock growth opportunities.
- Commercially sharp, with solid ownership of brand P&L and a focus on value creation.
- Experienced managing A&P budgets, optimizing spend for maximum impact.
- Skilled collaborator who thrives cross-functionally and builds strong partnerships internally and externally.
- Effective at planning and execution—keeps things moving and lands results at pace.
- Experienced in getting the best from creative and activation agencies to deliver standout campaigns.
- An inspiring leader who brings focus, supports team growth and thrives in a changing environment.
Our Commitment to Diversity, Equity & Inclusion: We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do. We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
Brand Manager - Lipton (FTC) in England employer: Carlsberg Britvic
Carlsberg Britvic is an exceptional employer, offering a dynamic work environment that fosters growth and innovation within the beverage industry. With a strong commitment to employee well-being, the company provides extensive benefits including a competitive salary, private medical options, and generous holiday allowances, all while promoting a culture of diversity and inclusion. Located in Hemel, employees enjoy a hybrid working model that balances on-site collaboration with flexibility, making it an ideal place for those looking to make a meaningful impact in brand management.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Lipton (FTC) in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Carlsberg Britvic. A friendly chat can open doors and give you insights that might just help you land that Brand Manager role.
✨Tip Number 2
Show off your brand storytelling skills! When you get the chance to chat with hiring managers, share how you've turned insights into successful strategies. Make them see how you can elevate Lipton's brand identity.
✨Tip Number 3
Be ready to discuss your P&L experience! They’ll want to know how you’ve managed budgets and delivered results. Prepare some examples that highlight your commercial savvy and value creation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Carlsberg Britvic team!
We think you need these skills to ace Brand Manager - Lipton (FTC) in England
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your enthusiasm for Lipton shine through! We want to see how much you care about the brand and its growth. Share any personal experiences or connections you have with Lipton that make you a perfect fit.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in brand management, especially in FMCG. We love seeing how your skills align with our goals, so don’t hold back on showcasing your achievements!
Be Insight-Driven:We’re looking for someone who can turn insights into action. In your application, mention specific examples of how you've used consumer insights to drive brand strategies in the past. This will show us you understand what it takes to elevate Lipton.
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep your application professional. Use clear language and structure your thoughts well. And don’t forget to apply through our website – it’s the best way to ensure your application gets noticed!
How to prepare for a job interview at Carlsberg Britvic
✨Know Your Brand Inside Out
Before the interview, dive deep into Lipton's brand history, values, and current market position. Understand their growth strategy and how you can contribute to it. This will not only show your enthusiasm but also help you answer questions with confidence.
✨Showcase Your Storytelling Skills
As a Brand Manager, storytelling is key. Prepare examples of how you've shaped compelling brand narratives in the past. Be ready to discuss how you can translate Lipton’s vision into engaging marketing strategies that resonate with consumers.
✨Be Insight-Driven
Familiarise yourself with consumer insights related to the beverage industry. Think about how these insights can inform brand strategies. During the interview, demonstrate your ability to turn data into actionable plans that drive growth for Lipton.
✨Highlight Cross-Functional Collaboration
This role requires strong collaboration skills. Prepare to discuss your experience working with different teams, such as sales and creative agencies. Share specific examples of how you’ve built effective partnerships to achieve brand goals.
