At a Glance
- Tasks: Lead brand social media strategies and support marketing initiatives for top ale brands.
- Company: Join a leading brewing company with a proud history in the ale market.
- Benefits: Enjoy a competitive salary, private medical options, generous holiday, and high street discounts.
- Other info: Hybrid role with opportunities for travel and collaboration across teams.
- Why this job: Be part of a dynamic team driving the success of iconic ale brands.
- Qualifications: Experience in FMCG and a passion for creative storytelling are essential.
The predicted salary is between 35000 - 45000 € per year.
Location: Hybrid – Hemel Hempstead – weekly travel to other sites, customer meetings is expected
Job Length: Permanent – Full Time
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
About the role
We have a long and proud history of brewing Ales, where we are currently leading in the category. Working on Hobgoblin & Wainwright, both brands have been on a journey of re-invention which we are incredibly proud of – Hobgoblin is the UK’s No.1 Premium Ale and Wainwright is No.1 Cask Ale in the market. Reporting to the Marketing Controller – Ales, this role will play a key part of our success journey, and you will have the opportunity to be involved in the following:
Role Responsibilities
- Lead on brand social media strategies and key partnership activations.
- Supporting the Marketing Controller & Brand Manager in sales initiatives and in delivering leading brand marketing.
- Support in driving profitable growth of the brand P&L and focused management of the marketing budget.
- Deliver clear and focused plans that deliver return on investment on ATL investment and BTL activation (above the line/ below the line).
- Influence across the commercial team (Marketing, Sales, Value Management and Category) to deliver maximum value for Customers, Consumers and Carlsberg Britvic.
- Work closely with the sales team to ensure a fantastic standard of brand execution and distribution growth across the UK market.
- Work across the full brand mix - packaging, pricing, marketing / sales support plan, to deliver growth targets for the brands.
Experience and Key Attributes
- Experience within an FMCG business/ brand is desired.
- An ability to understand our core audience in a way that brings the brand to life in an authentic way that resonates with our drinkers.
- Be a creative storyteller – bringing your life to work across the organisation through presentation and in person events.
- A collaborative team player who can respond to change in the market & internally.
- Results oriented with an instinct for driving initiatives to completion and delivering at pace.
- Ability to move from concept to action at the right time and able to keep self and teams focused on the right priorities.
- Ability to develop accountability across the organisation, with a strong focus on stakeholder relationships.
Assistant Brand Manager - Ales in England employer: Carlsberg Britvic
As an Assistant Brand Manager at our Hemel Hempstead location, you will join a dynamic team that values creativity and collaboration, driving the success of iconic brands like Hobgoblin and Wainwright. We offer a competitive salary alongside extensive benefits, including a monthly product allowance, private medical options, and generous holiday entitlements, all within a supportive work culture that prioritises employee growth and well-being. With opportunities for professional development and a commitment to innovation, we are dedicated to making your career both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager - Ales in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Carlsberg Britvic or similar companies. A friendly chat can open doors and give you insights that might just help you land that Assistant Brand Manager role.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along some ideas for social media strategies or brand activations. This will demonstrate your passion for the role and your understanding of the brand's journey.
✨Tip Number 3
Be prepared for interviews by knowing the brands inside out. Research Hobgoblin and Wainwright, and think about how you can contribute to their growth. This will show you're genuinely interested and ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and being part of the exciting journey ahead.
We think you need these skills to ace Assistant Brand Manager - Ales in England
Some tips for your application 🫡
Show Your Passion for Ales:When you're writing your application, let your love for ales shine through! Talk about your favourite brands and what makes them special to you. We want to see that you’re genuinely excited about the role and the products you'll be working with.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this specific role. Highlight your experience in FMCG and any relevant marketing skills. We’re looking for someone who can connect with our audience, so show us how you can bring our brands to life!
Be a Creative Storyteller:In your application, don’t just list your skills—tell us a story! Share examples of how you've used creativity in past roles, especially in marketing or brand management. We love a good narrative that showcases your personality and approach.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Carlsberg Britvic
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with, like Hobgoblin and Wainwright. Understand their history, current market position, and recent campaigns. This knowledge will help you demonstrate your passion and show how you can contribute to their ongoing success.
✨Showcase Your Creative Storytelling Skills
As an Assistant Brand Manager, storytelling is key. Prepare examples of how you've used creative strategies in past roles to engage audiences. Think about campaigns you've worked on or presentations you've delivered that brought a brand to life – this will resonate well with the interviewers.
✨Be Ready to Discuss Market Trends
Stay updated on the latest trends in the FMCG sector, especially within the alcohol market. Be prepared to discuss how these trends could impact the brands and what innovative ideas you might bring to the table. This shows you're proactive and understand the competitive landscape.
✨Demonstrate Your Collaborative Spirit
This role requires working closely with various teams, so be ready to share examples of successful collaborations from your past experiences. Highlight how you’ve influenced stakeholders and driven initiatives to completion, showcasing your ability to work effectively in a team environment.
