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- Tasks: Support the Senior Category Manager in developing category plans and executing strategies.
- Company: Join Carlsberg Britvic, a leading beverage powerhouse combining beer and soft drinks.
- Benefits: Enjoy a hybrid work model with opportunities for remote work and corporate perks.
- Why this job: Be part of a dynamic team shaping category strategies and building strong customer relationships.
- Qualifications: Ideal for those with FMCG experience or data insights looking to transition into Sales.
- Other info: This is an exciting time to join our newly formed business!
The predicted salary is between 36000 - 60000 £ per year.
Date: 6 Feb 2026
Location: Hemel Hempstead, GB, HP2 4TZ
Company: Britvic
Job Title: Category Executive
Location: Hemel Hempstead – Breakspear Park
Job Length: Permanent
Working Hours: 37.5
Competitive Salary With Extensive Benefits
Monthly product allowance – alcoholic & non‐alcoholic options available
Private Medical options
Life Assurance
Company bonus scheme
Access to 24/7 GP services
Enhanced pension contribution
Generous holiday (inc bank holidays)
Access to a range of high street discounts
Carlsberg Britvic is the largest multi‐beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic\’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot\’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.
About The RoleJoin Carlsberg Britvic, one of the world\’s largest drinks companies formed through the January 2025 acquisition of Britvic by Carlsberg. With our exceptional portfolio of brands enjoyed by millions throughout the UK and a combined Off‐Trade revenue exceeding £1.4 billion, we\’re positioned for tremendous growth as a total drinks powerhouse.
As our Category Executive, you\’ll play a pivotal role in translating category strategies into commercial execution across Managed Convenience channels. Working closely with the Senior Category Manager, you\’ll drive execution against our market maps to optimise distribution, range, space, and rate of sale. Your deep understanding of shopper behaviours and collaborative approach will help deliver category growth for our customers, secure competitive advantage for our brands, and strengthen Carlsberg Britvic\’s position as a trusted partner.
This central role connects our planning and execution of commercial initiatives, requiring strong relationships across commercial functions including marketing, category strategy, insights, commercial operations, and sales teams.
Role Responsibilities
Lead the customer and channel agenda across Managed Convenience, including Forecourts, High Street, Travel, Symbol, and Convenience Multiple fascias to maximise current performance while unlocking future growth opportunities
Contribute to annual operating category plans that drive execution against our category vision, range, and merchandising strategies
Translate consumer, shopper, and market trends into actionable strategies that drive category growth and competitive advantage
Champion the execution of space, range, distribution, and promotional tactics in outlet, ensuring alignment with market maps and performance targets
Build and maintain key customer relationships, serving as the voice of the category and embedding Carlsberg Britvic\’s thought leadership to improve Advantage Group Survey results
Develop compelling category selling stories and customer immersion experiences that influence implementation of category solutions
Support strategic initiatives around critical industry topics including health and wellness, sustainability, Deposit Return Scheme (DRS), and High Fat Salt Sugar (HFSS) legislation
Track performance against distribution, range, and space targets, applying insights to future planning and continuous improvement
Collaborate across functions to deliver integrated category solutions that drive business growth
Experience and Key Attributes
Experience in FMCG, retail, or category/insights roles with exposure to category management processes and direct customer interaction
Strong analytical skills with proficiency in Excel and ability to extract meaningful insights from data platforms such as Nielsen, Circana, Lumina, and Kantar
Excellent communication abilities to craft compelling stories and clearly articulate insights both verbally and in written formats
Collaborative mindset with demonstrated ability to work seamlessly across functions, with suppliers, and customers
Commercial acumen with understanding of business drivers behind category decisions
Agile problem‐solver who responds quickly to shifting priorities with a passion for continuous learning
Degree (or equivalent) in Business, Marketing, Economics, or related field; working knowledge of space planning tools (e.g., JDA) and loyalty platforms advantageous
Our commitment to diversity equity & inclusionWe welcome applications from people of all backgrounds, identities, and experiences – including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.
We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
Application ProcessWe read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.
We look forward to receiving your application.
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Category Executive employer: Carlsberg Britvic
Contact Detail:
Carlsberg Britvic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Executive
✨Tip Number 1
Familiarise yourself with the FMCG landscape, especially in the beverage sector. Understanding current trends and consumer preferences will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in category management and sales. Attend industry events or join relevant online forums to connect with people who can provide insights and potentially refer you to opportunities at Carlsberg Britvic.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed customer relationships or executed category strategies in the past. This will demonstrate your practical experience and ability to contribute to the team.
✨Tip Number 4
Research Carlsberg Britvic's recent initiatives and campaigns. Being knowledgeable about their products and strategies will show your genuine interest in the company and help you stand out during the interview process.
We think you need these skills to ace Category Executive
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly read the job description for the Category Executive position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in category management or data insights. Use specific examples that demonstrate your ability to develop customer relationships and execute commercial initiatives.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also showcases your understanding of the beverage industry and how you can contribute to Carlsberg Britvic's goals. Mention any relevant experience with FMCG and customer relationship management.
Highlight Key Skills: In both your CV and cover letter, emphasise your communication skills, ability to work collaboratively, and any experience with market analysis tools like Nielsen or IRI. These are crucial for the role and will help you stand out.
How to prepare for a job interview at Carlsberg Britvic
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Category Executive. Familiarise yourself with category management processes and how they apply to both soft drinks and beer categories, as this will help you answer questions confidently.
✨Showcase Your Experience
Be prepared to discuss your previous experience in FMCG or category management. Highlight specific examples where you've successfully managed customer relationships or executed category plans, as this will demonstrate your suitability for the role.
✨Know the Company
Research Carlsberg Britvic and their market position. Understanding their product portfolio and recent initiatives will allow you to ask insightful questions and show your genuine interest in the company during the interview.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to work collaboratively. Think of examples where you've had to develop strategies or solutions in a team setting, as this aligns with the collaborative nature of the role.
