At a Glance
- Tasks: Drive innovation and marketing strategies for Aqua Libra's wellness beverages.
- Company: Join a dynamic brand focused on health and sustainability.
- Benefits: Enjoy a competitive salary, product allowance, private medical options, and generous holidays.
- Other info: Collaborative environment with opportunities for creativity and growth.
- Why this job: Make a real impact in the fast-paced world of wellness beverages.
- Qualifications: Experience in FMCG brand management and a passion for health and wellness.
The predicted salary is between 45000 - 55000 £ per year.
We are now recruiting for a Brand Manager - Aqua Libra who will develop and execute innovation and communications strategies for Aqua Libra's packaged portfolio. Reporting into the Aqua Libra Marketing Manager - Growth Spaces, this role will have high visibility across the business and exposure to commercial projects for this exciting brand.
Responsibilities
- Manage the end-to-end process for packaged-product innovation, from uncovering consumer insights to developing concepts, testing them, and launching them in the market.
- Identify growth opportunities by staying ahead of category trends, evolving consumer behaviours, and competitor activity.
- Turn insights into compelling, differentiated propositions that boost Aqua Libra's market position.
- Partner cross-functionally with R&D, Commercial, and Supply Chain teams to deliver impactful innovation.
- Translate brand strategy into clear, effective marketing plans and deliver integrated campaigns that build equity and encourage trial.
- Manage the creation of insightful, high-quality creative work that maintains consistency across all brand touchpoints.
- Track and evaluate brand and campaign performance, turning data into clear insights and actionable recommendations.
- Collaborate closely with Commercial teams to align brand, category, and customer strategies while optimising marketing investment.
- Lead cross-functional teams with pace and clear ownership of tasks, building strong relationships to deliver high-quality outcomes.
- Encourage creativity, curiosity, and continuous improvement throughout the team.
Qualifications
- Previous experience in FMCG brand management, within high-growth or fast-growing categories.
- Clear innovation experience, including insight gathering, proposition development and launch execution.
- Demonstrated ability to balance analytical thinking with creative problem-solving.
- Highly consumer-centric, with the ability to translate insight into action.
- Effective relationship-building and influencing skills, with experience working cross-functionally.
- Motivated, curious and willing to take initiative, comfortable operating in a fast-paced environment.
- Genuine interest in health, wellness, sustainability, and contemporary beverage culture.
Benefits
- Monthly product allowance - alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
Job Length: Permanent - Full Time Competitive Salary with extensive benefits.
Brand Manager: Wellness Beverages - Innovation & Growth employer: Carlsberg Britvic
As a Brand Manager for Aqua Libra, you will thrive in a dynamic and innovative environment that champions creativity and consumer insight. Our commitment to employee growth is reflected in our extensive benefits package, including a monthly product allowance, private medical options, and a generous holiday policy, all designed to support your well-being and work-life balance. Join us in a culture that values collaboration and continuous improvement, where your contributions will directly impact the success of our exciting wellness beverage brand.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager: Wellness Beverages - Innovation & Growth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand Aqua Libra's brand values and recent innovations. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Brand Manager. Highlight your previous successes in FMCG brand management and how you can contribute to Aqua Libra's growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and are familiar with our processes.
We think you need these skills to ace Brand Manager: Wellness Beverages - Innovation & Growth
Some tips for your application 🫡
Show Your Passion for Wellness:When you're writing your application, let your enthusiasm for health, wellness, and contemporary beverage culture shine through. We want to see how your interests align with Aqua Libra's mission and values!
Highlight Your Innovation Experience:Make sure to showcase any previous experience you have in FMCG brand management, especially around innovation. We love seeing how you've turned consumer insights into successful product launches, so don't hold back!
Be Data-Driven:Since this role involves tracking and evaluating brand performance, it’s crucial to mention your analytical skills. Share examples of how you've used data to inform decisions and drive marketing strategies in the past.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at Carlsberg Britvic
✨Know Your Brand Inside Out
Before the interview, dive deep into Aqua Libra's brand values, product offerings, and recent innovations. Familiarise yourself with their market position and any recent campaigns. This will not only show your genuine interest but also help you articulate how your experience aligns with their goals.
✨Showcase Your Innovation Skills
Prepare specific examples of past projects where you've successfully managed product innovation. Highlight your process from insight gathering to launch execution. Be ready to discuss how you identified growth opportunities and turned insights into actionable strategies that drove results.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with R&D, Commercial, and Supply Chain teams, come prepared with examples of how you've effectively collaborated across departments. Discuss how you built relationships and influenced stakeholders to achieve common goals, showcasing your teamwork skills.
✨Be Data-Driven Yet Creative
Balance your analytical thinking with creative problem-solving. Prepare to discuss how you've used data to track and evaluate brand performance, and how those insights informed your marketing strategies. Show them you can think outside the box while still being grounded in data.
