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- Tasks: Shape and execute the J2O brand strategy, driving innovative marketing campaigns.
- Company: Join Carlsberg Britvic, the UK's largest drinks supplier with iconic brands.
- Benefits: Enjoy a competitive salary, product allowance, private medical options, and generous holidays.
- Why this job: Be part of a vibrant team, making J2O the go-to brand for social occasions.
- Qualifications: Proven experience in brand management and cross-functional marketing projects.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hemel Hempstead – Hybrid
Job Length: 12 Months FTC – Full Time
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
Carlsberg Britvic is the largest drinks supplier in the UK and is home to some of the most iconic and popular beers & soft drinks. J2O is a British icon! Born in the pub in the late 90s, J2O has continued to bring a dash more fun and a drop more colour to social occasions and is now worth a huge £230m RSV.
About the role
Reporting into the Marketing Controller, as Brand Manager for J2O, you will execute the brand strategy within Licenced and Hospitality, focusing on brand activation in outlet, PR and responsible for building collaborative work within the On Trade as well as leading on the 2026 Christmas plan.
Role Responsibilities:
- Shape the J2O brand strategy by contributing to the annual plan
- Drive execution of the On-Trade marketing plan
- Lead innovation through NPD and EPD projects, bringing new products to market with internal and external partners
- Build and nurture relationships across internal and external partners
- Own brand performance insights, identifying key drivers and challenges
- Deliver impactful campaigns with the Marketing Controller, Activation team, and agency partners
- Inspire cross-functional collaboration, ensuring flawless delivery of brand initiatives
- Analyse market trends and competitor activity, recommending proactive adjustments to keep us ahead
- Bring energy and creativity to make J2O the most fun, vibrant brand team in the industry
Experience & Key Attributes:
- Proven experience driving branded commercial success
- Strong understanding of brand performance and P&L accountability
- Track record of leading and delivering cross-functional marketing projects
- Ability to transform consumer, shopper, and category insights into impactful brand strategies
- Expert in managing budgets and optimising spend for maximum ROI
- Skilled in leveraging research to inform marketing decisions
- Exceptional at relationship building, stakeholder management and leadership to influence and inspire
Our commitment to diversity equity & inclusion:
We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, physical & neuro differences, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.
Application Process:
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application.
Brand Manager - J2O FTC employer: Carlsberg Britvic
Contact Detail:
Carlsberg Britvic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - J2O FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Carlsberg Britvic. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show your passion for J2O! When you get the chance to interview, share your love for the brand and how you see it evolving. Your enthusiasm can set you apart from other candidates.
✨Tip Number 3
Prepare for situational questions! Think about how you'd handle brand activation or market trends. We want to see your strategic thinking in action, so come ready with examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our vibrant team.
We think you need these skills to ace Brand Manager - J2O FTC
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for the J2O brand and what makes you tick.
Tailor Your Application: Make sure to customise your application to highlight how your experience aligns with the Brand Manager role. We love seeing how your skills can contribute to our vibrant team and the exciting journey of J2O!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific examples to demonstrate how you've driven brand success in the past. We’re all about impactful results here at StudySmarter!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and get you on board with our fantastic team!
How to prepare for a job interview at Carlsberg Britvic
✨Know Your J2O Inside Out
Before the interview, make sure you’re well-versed in the J2O brand. Understand its history, current market position, and recent campaigns. This will not only show your enthusiasm but also help you discuss how you can contribute to its evolution.
✨Showcase Your Brand Strategy Skills
Be prepared to discuss specific examples of how you've shaped brand strategies in the past. Highlight your experience with driving commercial success and how you’ve used insights to inform marketing decisions. This is key for a role focused on brand activation.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working with various teams, come ready with examples of how you’ve successfully collaborated across departments. Talk about how you’ve inspired others and ensured the flawless delivery of brand initiatives.
✨Stay Ahead of Market Trends
Research current market trends and competitor activities related to the beverage industry. Be ready to discuss how you would recommend proactive adjustments to keep J2O ahead of the competition. This shows your strategic thinking and passion for the brand.
