At a Glance
- Tasks: Develop and implement marketing strategies for iconic brands in the On Trade sector.
- Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier with a rich heritage.
- Benefits: Enjoy competitive salary, private medical options, generous holidays, and high street discounts.
- Other info: Diverse and inclusive workplace committed to your growth and success.
- Why this job: Make an impact by boosting brand visibility and driving sales in exciting venues.
- Qualifications: Experience in customer marketing and strong communication skills are essential.
The predicted salary is between 37800 - 46200 £ per year.
Location: Field Based – Weekly travel expected to customers, agency meetings or Carlsberg Britvic sites
Job Length: 12 Month FTC– Full Time (35 hours)
Competitive Salary with extensive benefits
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright.
For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK.
As the Dynamic, Multi-Beverage Powerhouse, we are united by a single, consistent goal: ensuring our people thrive.
About the role
We are now recruiting for a
Customer Marketing Manager who will develop and implement effective activation strategies across a dedicated set of world class On Trade customers such as KFC, Marstons, the o2 and Cineworld.
Role Responsibilities
- Partner with Brand Marketing to shape annual activation plans and deliver standout in-outlet campaigns that boost purchase and grow Carlsberg Britvic brands across the On Trade.
- Manage high-quality point-of-purchase execution, aligning commercial plans with customer needs while prioritising investment for maximum impact.
- Enhance ROI from activation spend, increasing customer reach, rate of sale growth and incremental profit through a performance-led approach.
- Engage and align senior stakeholders both internally and externally to deliver initiatives that support brand, customer, and commercial goals.
- Equip sales teams with compelling B2B activation tools, events and trade show support that increase customer engagement.
- Manage agency partnerships to ensure high-quality delivery, innovation and performance across activation and B2B activity.
- Build and maintain productive relationships with key strategic customers to unlock growth opportunities.
Experience and Key Attributes
- Demonstrated experience building brands through customers, with exposure to the on-trade channel.
- Solid experience delivering commercial results, managing significant budgets, and improving agency effectiveness and ROI.
- Effective communication, presentation, and stakeholder management skills, with the ability to engage and inspire audiences from frontline teams to senior leadership.
- Highly collaborative, with experience working across multiple functions to build aligned plans and deliver results in a changing environment.
- Commercially aware and structured, able to prioritise across a diverse portfolio, solve complex challenges, and turn insight into action.
- Skilled at translating strategic objectives into impactful customer marketing plans and activation programmes within dynamic, competitive markets.
- Ability to develop productive customer partnerships through joint business planning, building engagement and mutually beneficial growth.
- Builds lasting customer partnerships by aligning on business plans that increase engagement and lead to mutually beneficial growth.
- Our commitment to diversity equity & inclusion
We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses.
We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.
We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers.
We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.
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Customer Marketing Manager - 12 Month FTC in Hemel Hempstead employer: Carlsberg Britvic
Carlsberg Britvic is an exceptional employer, offering a dynamic work culture that prioritises employee well-being and growth. With a competitive salary and extensive benefits including private medical options, generous holiday allowances, and a company bonus scheme, employees are supported both personally and professionally. The opportunity to work with iconic brands in a collaborative environment fosters innovation and engagement, making it a rewarding place for those looking to thrive in the beverage industry.
