At a Glance
- Tasks: Lead data-driven CRM strategies and multi-channel campaigns for B2B and B2C audiences.
- Company: Join ZEISS, a global leader in optics and optoelectronics.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and brand stewardship.
- Why this job: Make a real impact by driving customer engagement and business results with innovative strategies.
- Qualifications: 5+ years in CRM strategy, strong analytical skills, and experience with Salesforce.
The predicted salary is between 50000 - 65000 £ per year.
As Campaign & CRM Manager for ZEISS UK & Ireland, you will lead the strategy, planning, and execution of data-driven, multi-channel CRM programmes across B2B and B2C audiences—using insight, technology, and targeted communications to drive measurable business results.
Responsibilities
- CRM Strategy and Plans: Develop and own the overall CRM strategy and activity plan for ZEISS UK & Ireland (B2B and B2C) aligned to business and marketing objectives and agreed KPIs. Define customer and consumer segmentation, journeys and contact strategies to maximise engagement and value. Coordinate annual communication calendars and ensure alignment with brand and product activities.
- Always On: Plan, deliver, and optimise integrated multi-channel always on strategies for B2B and B2C audiences to defined KPIs.
- Campaign Management: Plan, deliver, and optimise multi-channel campaigns (ZEISS owned social/digital channels, platforms, email) for B2B and B2C audiences to defined KPIs.
- Performance Measurement & Optimisation: Ensure all activity is tracked, measured and reported against defined KPIs. Analyse performance and provide insight-led recommendations to improve engagement and conversion. Lead a structured test and learn roadmap (tests across platform, channel, media, creative, messaging) to continuously improve effectiveness.
- Content and Communications: Oversee creation and delivery of customer/consumer centric SEO optimised content and communications for ZEISS B2B and B2C social channels and digital platforms.
- Segmentation & Personalisation: Develop and maintain robust audience segmentation models for B2B and B2C. Drive personalisation strategies to deliver relevant content and offers at scale across channels.
- Technology Ownership: Administer and optimise CRM and marketing automation platforms and tools (e.g. Salesforce, Marketing Cloud and similar). Drive best practice and in-house capability. Identify and implement enhancements to workflows, integrations, and processes to improve efficiency and performance.
- Compliance & Governance: Ensure all CRM activity complies with data protection and privacy regulations (e.g. GDPR, opt-in/opt-out rules). Maintain robust processes for consent, preference management, and data handling. Work in partnership with Data Protection Officer.
- Data Management: Partner with data, IT and Commercial teams to ensure data quality, accuracy and availability for CRM activity. Contribute to data strategy, including data capture, enrichment, and usage for segmentation and personalisation.
- Cross-Functional Collaboration: Work closely with Marketing, Sales, Customer Service, Product, and Data teams to align CRM activity with wider business goals and initiatives.
- Agency Management: Responsible for working collaboratively with and managing creative and media agency partner/s to deliver annual plans, campaigns and KPIs. Lead briefing, execution, feedback, and review processes, embedding learnings and optimising ways of working.
- Budget Management: Plan and manage CRM projects and initiatives within agreed budgets, ensuring cost-effective delivery and clear ROI.
- Global & Local Collaboration: Collaborate with HQ and other ZEISS markets to share and adopt best practices, tools, and approaches in CRM. Build and nurture local and international CRM networks within ZEISS.
- Community Management: Ensure effective community management across all ZEISS B2B and B2C social media accounts, in partnership with agencies or internal teams.
- Brand Stewardship: Act as a brand guardian, ensuring all CRM and digital communications reflect ZEISS brand values, visual identity, and tone of voice.
Required Knowledge & Experience
Essential Criteria
- Approximately 5+ years’ experience developing and delivering CRM strategies for B2B and/or B2C audiences, with demonstrable results.
- Strong understanding and practical application of CRM principles, customer lifecycle marketing, segmentation, and personalisation.
- Hands-on experience with Salesforce and Marketing Cloud.
- Proven experience using a wide range of digital marketing channels and platforms, including PPC, display, social media (Meta, TikTok, Pinterest, LinkedIn), email, and affiliates.
- Strong analytical skills: able to interpret data, derive insights, and translate them into clear, actionable recommendations.
- Operational knowledge of analytics tools (e.g. Google Analytics) and reporting tools (e.g. Power BI).
- An understanding of user behaviour and conversion funnels to feedback to product owners and steer product development.
- Working knowledge of data privacy and consent regulations (e.g. GDPR) and their application in CRM.
- Proven ability to work effectively in cross-functional teams and influence stakeholders at different levels.
- Strong project management skills with experience managing multiple initiatives simultaneously.
- Experience managing agencies (creative and media) to deliver high-quality work on time and on budget.
- Proven ability to work with creative agencies to deliver impactful multimedia content, from briefing through to creative approval.
- Experience creating or commissioning SEO-optimised content for digital platforms.
- Strong copywriting and briefing skills for customer-facing communications.
Desirable Criteria
- Graphic design skills and experience with Adobe Creative Cloud (e.g. Photoshop, Illustrator, InDesign) or similar tools.
Campaign & CRM Manager in Birmingham employer: Carl Zeiss Vision
At ZEISS UK & Ireland, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Campaign & CRM Manager, you will have the opportunity to lead impactful strategies in a dynamic environment, with access to continuous professional development and a commitment to employee well-being. Our location offers a vibrant community and the chance to work with cutting-edge technology, ensuring that your contributions drive meaningful results for both B2B and B2C audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign & CRM Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and CRM strategies. This is your chance to demonstrate your expertise and creativity, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM practices. Be ready to discuss how you can contribute to their goals and share insights from your previous experiences that align with their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Campaign & CRM Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Campaign & CRM Manager role. Highlight your experience with CRM strategies, data-driven campaigns, and any relevant tools like Salesforce or Marketing Cloud. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your past experiences have prepared you for this role. Be sure to mention specific achievements that demonstrate your ability to drive measurable business results.
Showcase Your Analytical Skills:Since this role involves performance measurement and optimisation, make sure to highlight your analytical skills. Share examples of how you've used data to inform decisions and improve campaign effectiveness. We love numbers that tell a story!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Carl Zeiss Vision
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM principles and tools, especially Salesforce and Marketing Cloud. Brush up on your experience with segmentation and personalisation strategies, as these will be key topics during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Be ready to share specific examples of how you've analysed performance metrics and made recommendations based on insights. This will demonstrate your ability to optimise campaigns effectively.
✨Understand the Brand and Its Values
Familiarise yourself with ZEISS’s brand values and visual identity. Think about how you can align your CRM strategies with their goals and how you can act as a brand guardian in your role. This shows that you’re not just looking for a job, but you’re genuinely interested in contributing to their mission.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated across departments. Highlight your project management skills and how you’ve influenced stakeholders to achieve common goals.
