At a Glance
- Tasks: Own and manage a brand portfolio, driving growth and launching new products.
- Company: Join CKI, a leader in professional tools with over 120 years of innovation.
- Benefits: Enjoy 34 days holiday, annual bonuses, and a 5% pension contribution.
- Other info: Great career progression opportunities and a supportive team culture.
- Why this job: Make a real impact on brand strategy and product launches in a dynamic environment.
- Qualifications: Experience in brand management and strong commercial awareness required.
The predicted salary is between 50000 - 65000 £ per year.
Carl Kammerling International (CKI) is home to C.K Tools, a market-leading name in professional hand tools and storage products. With over 120 years of innovation, we design, manufacture and distribute products used by tradespeople worldwide. Following an internal promotion, we’re looking for an experienced Brand Manager to take ownership of a portfolio of trade-focused brands and drive growth across multiple channels.
The Role
This is a commercially focused, end-to-end role with real ownership. You’ll be responsible for shaping brand strategy, managing product ranges, and delivering measurable growth. Working closely with sales, NPD and marketing teams, you’ll take products from concept through to launch and ongoing performance optimisation.
What You’ll Be Doing
- Own and manage a designated brand portfolio end-to-end
- Deliver category and range reviews, identifying opportunities to improve performance and margin
- Analyse sales, market and competitor data to drive informed decisions
- Develop and execute go-to-market strategies and product launches
- Manage budgets to maximise brand visibility and ROI
- Work cross-functionally to deliver impactful marketing campaigns
- Identify new product opportunities through market and customer insight
- Collaborate with NPD to bring new products to market successfully
What We’re Looking For
- Proven experience in brand, product or category management
- Strong commercial awareness with the ability to interpret data and drive decisions
- Experience managing product launches and go-to-market strategies
- Confidence working with budgets and performance metrics
- Ability to manage multiple projects and priorities effectively
- Strong communication skills with the ability to influence stakeholders
- A proactive, hands‑on approach with a focus on results
- Experience within tools, hardware, or trade-focused industries
- Exposure to both online and offline marketing channels
What You’ll Get
- 34 days holiday (rising to 37 with service)
- Annual bonus linked to performance
- 5% employer pension contribution
- Life assurance (3x salary)
- 50% staff discount on CKI products
- Career progression and development support
- Cycle to work scheme
- Employee Assistance Programme
- Free on-site parking
- Competitive, depending on experience + performance-related bonus
Brand Manager in Pwllheli employer: Carl Kammerling International Ltd
Carl Kammerling International (CKI) is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a Brand Manager, you will enjoy a competitive salary, generous holiday allowance, and a strong focus on career progression, all while being part of a company with over 120 years of heritage in the professional tools industry. With a commitment to employee well-being and development, CKI provides unique benefits such as a cycle to work scheme and a supportive Employee Assistance Programme, making it an attractive place for those seeking meaningful and rewarding employment.
Contact Details:
Carl Kammerling International Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Pwllheli
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Carl Kammerling International Ltd and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Carl Kammerling International Ltd are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Brand Manager in Pwllheli
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Carl Kammerling International Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Carl Kammerling International Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Carl Kammerling International Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Carl Kammerling International Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Carl Kammerling International Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Carl Kammerling International Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
