At a Glance
- Tasks: Own and manage a brand portfolio, driving growth and launching new products.
- Company: Join CKI, a leader in professional tools with over 120 years of innovation.
- Benefits: Enjoy 34 days holiday, annual bonuses, and a 5% pension contribution.
- Other info: Great career progression opportunities and a supportive team culture.
- Why this job: Make a real impact on brand strategy and product launches in a dynamic environment.
- Qualifications: Experience in brand management and strong commercial awareness required.
The predicted salary is between 50000 - 65000 £ per year.
Carl Kammerling International (CKI) is home to C.K Tools, a market-leading name in professional hand tools and storage products. With over 120 years of innovation, we design, manufacture and distribute products used by tradespeople worldwide. Following an internal promotion, we’re looking for an experienced Brand Manager to take ownership of a portfolio of trade-focused brands and drive growth across multiple channels.
The Role
This is a commercially focused, end-to-end role with real ownership. You’ll be responsible for shaping brand strategy, managing product ranges, and delivering measurable growth. Working closely with sales, NPD and marketing teams, you’ll take products from concept through to launch and ongoing performance optimisation.
What You’ll Be Doing
- Own and manage a designated brand portfolio end-to-end
- Deliver category and range reviews, identifying opportunities to improve performance and margin
- Analyse sales, market and competitor data to drive informed decisions
- Develop and execute go-to-market strategies and product launches
- Manage budgets to maximise brand visibility and ROI
- Work cross-functionally to deliver impactful marketing campaigns
- Identify new product opportunities through market and customer insight
- Collaborate with NPD to bring new products to market successfully
What We’re Looking For
- Proven experience in brand, product or category management
- Strong commercial awareness with the ability to interpret data and drive decisions
- Experience managing product launches and go-to-market strategies
- Confidence working with budgets and performance metrics
- Ability to manage multiple projects and priorities effectively
- Strong communication skills with the ability to influence stakeholders
- A proactive, hands‑on approach with a focus on results
- Experience within tools, hardware, or trade-focused industries
- Exposure to both online and offline marketing channels
What You’ll Get
- 34 days holiday (rising to 37 with service)
- Annual bonus linked to performance
- 5% employer pension contribution
- Life assurance (3x salary)
- 50% staff discount on CKI products
- Career progression and development support
- Cycle to work scheme
- Employee Assistance Programme
- Free on-site parking
- Competitive, depending on experience + performance-related bonus
Brand Manager in Pwllheli employer: Carl Kammerling International Ltd
Carl Kammerling International Ltd is an exceptional employer located in the picturesque town of Pwllheli, Wales, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from comprehensive growth opportunities, including professional development and hands-on experience in brand management within a supportive team environment. With a commitment to excellence and a focus on driving brand success, CKI provides a rewarding career path for those passionate about the trade tools industry.
Contact Details:
Carl Kammerling International Ltd Recruitment Team
