At a Glance
- Tasks: Own SEO and PPC delivery, optimising campaigns for real results.
- Company: Cariad Marketing, a performance-driven agency focused on impactful search strategies.
- Benefits: Supportive team environment, ownership of projects, and clear career progression.
- Other info: Join a culture that values quality execution over vanity metrics.
- Why this job: Make a tangible impact in search marketing with a dedicated and experienced team.
- Qualifications: 3+ years in SEO and PPC, strong understanding of modern search tools.
The predicted salary is between 36000 - 60000 € per year.
At Cariad Marketing, search is not theoretical and it is not siloed. It is a performance channel that must deliver real commercial outcomes. We are looking for a Search Marketing Specialist to own day to day SEO and PPC delivery across a portfolio of clients. This is a hands-on role for someone who enjoys being in the work, improving performance and seeing the impact. You will work closely with strategy, content, web and client services to ensure search activity drives meaningful results.
What you’ll do
- Deliver and optimise SEO across multiple websites, including on and off page optimisations
- Manage and refine PPC campaigns in Google Ads, with a strong focus on intent, efficiency and return
- Apply AIO and GEO principles to improve visibility in AI influenced and AI generated search results
- Monitor performance using GA4, Search Console and ad platforms, turning data into clear, actionable insight
- Implement agreed strategies accurately while spotting opportunities to improve performance
- Brief the content team on campaign requirements, search intent and optimisation priorities
What we’re looking for
- A minimum of 3 years proven hands-on experience delivering SEO and PPC, ideally within an agency environment
- Strong understanding of modern search, including AI influenced results
- Confidence working directly in Google Ads, GA4 and Search Console
- Detail focused, accountable and proud of high quality delivery
Why Cariad
You’ll work within a clear, supportive structure with experienced people around you. You’ll have real ownership of delivery, backed by thoughtful strategy and a team that cares about doing search properly. No gimmicks, no vanity metrics, just clean execution and measurable results. If you’re at your best deep in the detail and enjoy seeing performance move for the right reasons, we’d love to hear from you.
Search Marketing Specialist in Watford employer: Cariad Marketing Limited
Cariad Marketing is an exceptional employer that fosters a collaborative and supportive work culture, where every team member has the opportunity to take ownership of their projects and contribute to meaningful outcomes. With a focus on professional growth, employees are encouraged to deepen their expertise in SEO and PPC while working alongside experienced colleagues who are dedicated to delivering high-quality results without the distraction of vanity metrics. Located in a vibrant area, Cariad offers a dynamic environment that values innovation and accountability, making it an ideal place for those passionate about search marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Search Marketing Specialist in Watford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your SEO and PPC successes. Use real data and case studies to demonstrate how you've improved performance in past roles. This will make you stand out!
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in search marketing. Be ready to discuss how you would apply AIO and GEO principles in real scenarios. This shows you're not just knowledgeable but also passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your hands-on experience with SEO and PPC, and let us know why you're excited about joining Cariad Marketing.
We think you need these skills to ace Search Marketing Specialist in Watford
Some tips for your application 🫡
Show Your Passion for Search:When writing your application, let us see your enthusiasm for SEO and PPC. Share specific examples of how you've improved performance in past roles, as we love to see candidates who are genuinely excited about search marketing.
Be Data-Driven:We want to know how you turn data into actionable insights. Highlight your experience with tools like GA4 and Search Console, and give us a glimpse of how you've used data to drive results in your previous campaigns.
Tailor Your Application:Make sure your application speaks directly to the job description. Use keywords from the listing and demonstrate how your skills align with what we're looking for. This shows us that you’ve done your homework and are serious about joining our team.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Cariad Marketing Limited
✨Know Your SEO and PPC Inside Out
Make sure you brush up on the latest trends and techniques in SEO and PPC. Be ready to discuss specific strategies you've implemented in the past, especially those that led to measurable results. This shows you're not just familiar with the concepts but have hands-on experience.
✨Showcase Your Analytical Skills
Since the role involves monitoring performance using tools like GA4 and Search Console, be prepared to talk about how you've used data to drive decisions. Bring examples of how you've turned insights into actionable strategies that improved campaign performance.
✨Understand the Company’s Approach
Familiarise yourself with Cariad Marketing's philosophy on search as a performance channel. Be ready to discuss how your values align with theirs, particularly their focus on delivering real commercial outcomes rather than vanity metrics.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. This could be about their approach to AI in search or how they measure success. It shows you're genuinely interested in the role and eager to contribute to their goals.
