Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Maximise marketing impact through digital campaigns, social media, and compelling content creation.
- Company: Join CareTutor, the UK's leading eLearning provider for the Social Care sector.
- Benefits: Enjoy a competitive salary, creative freedom, and a relaxed work environment.
- Why this job: Make a real difference in digital marketing while growing your skills in a fun team.
- Qualifications: Degree in marketing or related field; experience in digital marketing preferred.
- Other info: Casual dress code and regular staff social activities await you!
The predicted salary is between 28000 - 35000 £ per year.
Company Description
CareTutor is the UK’s leading provider of interactive, video-based eLearning for the Social Care sector. We have supported thousands of care workers to meet CQC requirements and provide excellent care. Our flexible eLearning packages are engaging and easy-to-access, and CareTutor has been awarded the Skills for Care Centre of Excellence accolade for the past 3 years. CareTutor has also just launched a range of eLearning courses for the Childcare sector.
Role Description
We are a small team based in Chiswick, West London, and we are looking for a full-time Digital Marketing Executive who can maximise the impact of our marketing. Reporting directly to the Marketing Manager and working closely with our product, sales and customer service team this is a great opportunity for a digital marketing professional to take responsibility for all aspects of marketing whilst helping to grow the business.
The business is expanding, launching many new courses and launching a new range of courses into several new sectors. As the Digital Marketing Executive, you will assist with developing and executing digital marketing campaigns across all channels, creating compelling content, managing social media, and analysing campaign results. We are not expecting candidates to have good experience in all aspects of the role and additional training will be provided.
Key Responsibilities:
- Social Media: Managing company LinkedIn, YouTube, Twitter, Facebook and other social media accounts, promoting sales/products, keeping customers informed of relevant news.
- PPC: Using Google Ads and Microsoft advertising.
- Copywriting: Creating eye-catching, compelling, SEO friendly copy around our brand and products and distributing this via social media, blogs and other digital platforms.
- Google Analytics: Proficient knowledge of software to measure progress of site pages and understand successes and failures & report on the effectiveness of digital campaigns. We’re looking for someone with an analytical mind.
- SEO - Keyword analysis: Implementation of tools such as Google Ads Keyword Planner to research best practice into keywords for content.
- Competitor analysis: Usage of tools such as SEMrush in order to analyse competitor position and content performance.
- Graphic Design: Experience in using Adobe InDesign, Photoshop and/or Canva to create and edit marketing material such as website, email and social media graphics.
- Market research and segmentation
- Email Marketing: Weekly email communications with offers and information using MailChimp and HubSpot.
- Website management: Any experience with WordPress, Elementor, and coding HTML and CSS would be useful.
- Monthly marketing reports
- Database management: Using Excel and HubSpot.
Key Attributes:
- Educated at Degree level with an organised and analytical approach.
- Able to multi-task.
- Excellent written and spoken English.
- Able to work on your own initiative.
- Self-motivated and results driven, and a will to achieve beyond expectations.
Qualifications and Skills:
- Bachelor's degree or higher in marketing, advertising, or a related field.
- Proven experience in developing and executing successful digital marketing campaigns.
- Ability to use Google Analytics, Google Ads and other marketing tools to analyze and optimise campaign performance.
- Excellent writing and editing skills, with experience creating compelling content for different channels.
- Experience with social media management and strategy.
- Knowledge of SEO and SEM best practices.
- Experience with WordPress or other CMS platforms.
- Experience with email marketing and website content management.
- Strong analytical skills and ability to identify key insights from data.
- Ability to work effectively in cross-functional and collaborative teams.
- Experience managing support from marketing agencies and freelancers is desirable.
Software: MailChimp, InDesign, Photoshop, Canva, Excel, Google Analytics, Google Ads, SEMrush, HubSpot CRM, WordPress-Elementor.
What’s in it for you?
Opportunity and creative freedom to take the business to the next level. A fun and relaxed environment. Casual dress code.
Start Date: ASAP
How to Apply: Interested candidates should submit their CV and a cover letter detailing their relevant experience and qualifications, with current or previous salary.
At CareTutor.org, we are committed to creating an inclusive and diverse workforce. We encourage applications from candidates of all backgrounds and experiences. We look forward to reviewing your application and potentially welcoming you to our team!
So what’s the deal? In return, we offer you a rewarding role with the opportunity to develop your skills and future career in a rewarding and enriching environment. We also offer the following:
- Comprehensive induction and commitment to ongoing learning and development.
- Contributory pension scheme.
- Relaxed work environment.
- Regular staff social activities.
Digital Marketing Executive employer: CareTutor
Contact Detail:
CareTutor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best work. Include examples of campaigns you've run, content you've created, and any analytics that demonstrate your impact. This is your chance to shine and show potential employers what you can do!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their goals. Bring fresh ideas to the table during your interview – it shows you're proactive and genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are enthusiastic about joining our team at CareTutor. So, hit that apply button and let’s get started on this journey together!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight relevant experience and skills that match the job description, like your expertise in social media management or PPC campaigns.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your background makes you a great fit for CareTutor. Don’t forget to mention any specific projects or achievements!
Show Off Your Analytical Skills: Since we’re looking for someone with an analytical mind, be sure to include examples of how you've used data to drive marketing decisions in your previous roles. This will show us you can measure success effectively!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way to ensure your application gets into the right hands and stands out to us!
How to prepare for a job interview at CareTutor
✨Know Your Digital Marketing Basics
Before the interview, brush up on key digital marketing concepts like SEO, PPC, and social media strategies. Familiarise yourself with tools mentioned in the job description, such as Google Analytics and MailChimp, so you can confidently discuss how you've used them in past roles.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creativity in content creation and campaign execution. Whether it's a social media post or a blog article, having tangible examples will help demonstrate your skills and make you stand out.
✨Understand CareTutor's Mission
Research CareTutor and its offerings thoroughly. Understand their mission in the eLearning space and be ready to discuss how your skills can contribute to their goals, especially in expanding their reach in the Social Care and Childcare sectors.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the company culture. This shows your genuine interest in the position and helps you gauge if it's the right fit for you. Consider asking about their upcoming projects or how they measure the success of their marketing campaigns.
