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- Tasks: Maximise marketing impact through digital campaigns, social media, and compelling content creation.
- Company: Join CareTutor, the UK's leading eLearning provider for the Social Care sector.
- Benefits: Enjoy a competitive salary, relaxed work environment, and opportunities for skill development.
- Why this job: Be part of a growing team and make a real difference in the eLearning space.
- Qualifications: Degree in marketing or related field; experience in digital marketing is a plus.
- Other info: Casual dress code and regular social activities to keep the vibe fun!
The predicted salary is between 24000 - 29000 £ per year.
CareTutor is the UK's leading provider of interactive, video-based eLearning for the Social Care sector. We have supported thousands of care workers to meet CQC requirements and provide excellent care. Our flexible eLearning packages are engaging and easy-to-access, and CareTutor has been awarded the Skills for Care Centre of Excellence accolade for the past 3 years. CareTutor has also just launched a range of eLearning courses for the Childcare sector.
We are a small team based in Chiswick, West London, and we are looking for a full-time Digital Marketing Executive who can maximise the impact of our marketing. Reporting directly to the Marketing Manager and working closely with our product, sales and customer service team, this is a great opportunity for a digital marketing professional to take responsibility for all aspects of marketing whilst helping to grow the business.
The business is expanding, launching many new courses and a new range of courses into several new sectors. As the Digital Marketing Executive, you will assist with developing and executing digital marketing campaigns across all channels, creating compelling content, managing social media, and analysing campaign results. We are not expecting candidates to have good experience in all aspects of the role and additional training will be provided.
Key Responsibilities:- Social Media: Managing company LinkedIn, YouTube, Twitter, Facebook and other social media accounts, promoting sales/products, keeping customers informed of relevant news.
- PPC: Using Google Ads and Microsoft advertising.
- Copywriting: Creating eye-catching, compelling, SEO friendly copy around our brand and products and distributing this via social media, blogs and other digital platforms.
- Google Analytics: Proficient knowledge of software to measure progress of site pages and understand successes and failures & report on the effectiveness of digital campaigns.
- SEO - Keyword analysis: Implementation of tools such as Google Ads Keyword Planner to research best practice into keywords for content.
- Competitor analysis: Usage of tools such as SEMrush in order to analyse competitor position and content performance.
- Graphic Design: Experience in using Adobe InDesign, Photoshop and/or Canva to create and edit marketing material such as website, email and social media graphics.
- Market research and segmentation.
- Email Marketing: Weekly email communications with offers and information using MailChimp and HubSpot.
- Website management: Any experience with WordPress, Elementor, and coding HTML and CSS would be useful.
- Monthly marketing reports.
- Database management: Using Excel and HubSpot.
- Educated at Degree level with an organised and analytical approach.
- Able to multi-task.
- Excellent written and spoken English.
- Able to work on your own initiative.
- Self-motivated and results driven, with a will to achieve beyond expectations.
- Bachelor's degree or higher in marketing, advertising, or a related field.
- Proven experience in developing and executing successful digital marketing campaigns.
- Ability to use Google Analytics, Google Ads and other marketing tools to analyse and optimise campaign performance.
- Excellent writing and editing skills, with experience creating compelling content for different channels.
- Experience with social media management and strategy.
- Knowledge of SEO and SEM best practices.
- Experience with WordPress or other CMS platforms.
- Experience with email marketing and website content management.
- Strong analytical skills and ability to identify key insights from data.
- Ability to work effectively in cross-functional and collaborative teams.
- Experience managing support from marketing agencies and freelancers is desirable.
- MailChimp, InDesign, Photoshop, Canva, Excel, Google Analytics, Google Ads, SEMrush, HubSpot CRM, WordPress-Elementor.
Opportunity and creative freedom to take the business to the next level. A fun and relaxed environment. Casual dress code.
At CareTutor.org, we are committed to creating an inclusive and diverse workforce. We encourage applications from candidates of all backgrounds and experiences. We look forward to reviewing your application and potentially welcoming you to our team!
In return, we offer you a rewarding role with the opportunity to develop your skills and future career in a rewarding and enriching environment. We also offer the following:
- Comprehensive induction and commitment to ongoing learning and development.
- Contributory pension scheme.
- Relaxed work environment.
- Regular staff social activities.
Digital Marketing Executive employer: CareTutor
Contact Detail:
CareTutor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend local meetups, or join relevant online groups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and come up with ideas on how you could contribute. This shows you're genuinely interested and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight relevant experience and skills that match the job description, like your expertise in social media management or Google Analytics.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your background makes you a great fit for CareTutor. Don't forget to mention the job reference DME25!
Show Off Your Creativity: As a digital marketing whizz, we want to see your creative side! Include examples of past campaigns or content you've created that demonstrate your ability to engage audiences and drive results.
Proofread, Proofread, Proofread!: Before hitting send, give your application a thorough proofread. Spelling and grammar mistakes can be a red flag, so make sure everything is polished and professional. We’re looking for excellent written English!
How to prepare for a job interview at CareTutor
✨Know Your Digital Marketing Basics
Make sure you brush up on the fundamentals of digital marketing, especially in areas like SEO, PPC, and social media management. Familiarise yourself with tools like Google Analytics and SEMrush, as these will likely come up during your interview.
✨Showcase Your Creativity
Prepare to discuss examples of compelling content you've created in the past. Whether it's social media posts or blog articles, having a portfolio ready can really help demonstrate your skills and creativity to the interviewers.
✨Understand CareTutor's Mission
Research CareTutor and its offerings thoroughly. Knowing their mission and how they support the social care sector will show your genuine interest in the role and help you align your answers with their values during the interview.
✨Ask Insightful Questions
Prepare some thoughtful questions about the team dynamics, upcoming projects, or how success is measured in the role. This not only shows your enthusiasm but also helps you gauge if the company culture is the right fit for you.
