At a Glance
- Tasks: Create and implement local marketing plans to boost community engagement and support franchise growth.
- Company: Join Caremark, an award-winning franchisor dedicated to making a difference in local communities.
- Benefits: Enjoy 33 days holiday, paid volunteering days, private medical insurance, and ongoing training.
- Other info: Be part of a supportive culture that values your development and expertise.
- Why this job: Make a real impact by helping local businesses thrive and connecting with your community.
- Qualifications: Experience in local marketing, strong communication skills, and creativity in design.
The predicted salary is between 40500 - 49500 £ per year.
Are you passionate about helping local businesses grow? Do you enjoy building relationships, creating practical marketing plans and seeing your ideas make a real difference in local communities? Are you at your best when supporting others to succeed, whether that's coaching stakeholders, organising community campaigns, managing local events or bringing a brand to life at a local level?
If you're a proactive marketer who enjoys balancing creativity with commercial thinking and wants to play a key role in supporting a network of successful franchise businesses, we'd love to hear from you.
As our Local Marketing Manager, you'll support franchise offices to raise their profile, strengthen community connections and drive local growth. Working closely with franchise owners, Regional Support Managers and the wider Marketing Team, you'll provide practical marketing support tailored to local market needs. This role focuses on community engagement, local partnerships, events, PR and brand visibility, helping offices build a strong presence in their local area.
Key Responsibilities
- Develop and deliver local marketing plans and campaigns.
- Support franchise owners with marketing advice and best practice.
- Build relationships with community groups, charities, healthcare professionals and local organisations.
- Coordinate local events, networking opportunities and sponsorship activity.
- Create marketing materials in line with brand guidelines.
- Support the delivery of regional and national campaigns at a local level.
- Monitor campaign performance and recommend improvements.
- Work with internal teams and suppliers to deliver high-quality marketing support.
What We're Looking For
We're looking for a proactive marketer who enjoys building relationships and helping businesses succeed. You'll ideally have:
- Experience delivering local marketing campaigns and initiatives.
- Knowledge of community marketing, events, PR and partnership development.
- Strong stakeholder management and communication skills.
- Experience supporting multiple locations, businesses or projects.
- Good design and content creation skills (Adobe Creative Suite or similar).
- Excellent organisation, planning and problem-solving abilities.
- Confidence using data and insights to measure success and improve performance.
- Experience in a franchise, multi-site or service-led business would be advantageous but isn't essential.
At Caremark, we believe a great workplace culture drives exceptional results. Everything we do is guided by our six core values: Trustworthy | Honest | Compassionate | Positive | Accountable | Supportive. You’ll be empowered to make a real difference in a supportive, values-led environment where your expertise is respected and your development is prioritised.
Benefits:
- 33 days of holiday (Including bank holidays)
- 5 Paid Volunteering Days per year
- Annual Personal Development Budget
- Private Medical Insurance
- Life Insurance cover
- Company Pension scheme
- Free Wellbeing Counselling Program & Support
- Ongoing training and development opportunities.
Location: Caremark Franchise Support Centre, Caremark Ltd, Unit C1, Yeoman Gate, Yeoman Way, Worthing, England, West Sussex, BN13 3QZ
Date Posted: 30th October 2026
Closing Date: 31st December 2026
Industry: Healthcare
Job Type: Full time
Salary: Up to £36,750.00 Yearly
What you will need
- Required criteria
- Adobe Creative Suite
- Building Marketing Plans
- Website Management (ideally WordPress)
- Experience of tracking marketing metrics
- Digital and Offline Marketing Experience
Local Marketing Manager in Worthing employer: Caremark
Caremark Winchester and Eastleigh is an exceptional employer dedicated to providing high-quality care while fostering a supportive and inclusive work environment. With nearly 16 years of experience, we offer flexible working hours, competitive pay, and opportunities for career advancement, including NVQ qualifications in Health and Social Care. Our commitment to employee well-being is reflected in our open-door policy and various benefits, making us a rewarding place to work for those passionate about making a difference in their community.
StudySmarter Expert Advice🤫
We think this is how you could land Local Marketing Manager in Worthing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Caremark and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Caremark are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Caremark on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Caremark. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Local Marketing Manager in Worthing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Caremark. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Caremark:Show us that you’ve done your homework! In your application, briefly mention what you admire about Caremark’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Caremark
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Caremark will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Caremark, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
