SDR (Sales Development Representative) Team Lead

ABOUT THE COMPANY

CareLineLive, launched in 2018 by Josh Hough – Managing Director. Josh was born with a rare muscle weakening illness and unfortunately was written off by doctors at an early age. This and the struggles his family faced getting information about his grandfather’s care fuelled his fire and was the inspiration behind setting up CareLineLive. We serve 650 customers, in seven countries, produce revenues of over £4m and have over 40 staff. It helps 25,000 carers deliver better care and for the home care companies to improve their operations and their regulatory compliance.

ABOUT THE JOB

Join Our Growing Team and Make an Impact. As our SDR Team Leader, you’ll lead a team of Sales Development Representatives focused on driving top-of-funnel activity. Your role will be to coach, mentor, and support SDRs in generating high-quality leads and booking meetings with qualified prospects. You'll work closely with Sales, Marketing, and Revenue Operations to ensure outbound efforts are aligned with our go-to-market strategy and deliver strong results.

Key Responsibilities:

• Lead and manage a team of SDRs, driving a culture of accountability, collaboration, and continuous improvement.
• Be available for regular management meetings in person.
• Set daily, weekly, and monthly performance targets; track metrics such as outreach volume, meetings booked, and conversion rates.
• Conduct regular 1:1s, team meetings, and performance reviews to ensure consistent development and motivation.
• Train SDRs on effective outbound techniques, SaaS-specific value propositions, and objection handling.
• Provide real-time coaching on calls, emails, and outreach sequences to improve quality and consistency.
• Onboard new team members, equipping them with the tools and knowledge needed to succeed quickly.
• Analyse data to improve outreach effectiveness and streamline lead qualification.
• Collaborate with Marketing to align messaging, campaigns, and lead generation efforts.

Cross-Functional Collaboration

• Act as a key voice in aligning outbound efforts with the broader sales strategy.
• Contribute to forecasting, reporting, and strategic planning efforts.
• Contribute to SDR activities when not involved in management procedures.

What We’re Looking For:

• Proven experience as a high-performing SDR in a B2B SaaS environment.
• Ideally 1–2 years of leadership experience (officially or unofficially) within a sales development team.
• Strong understanding of SaaS sales cycles and top-of-funnel strategies.
• Excellent communication and analytical skills.
• Familiarity with CRM and sales engagement platforms (e.g., Salesforce, HubSpot, Outreach, Gong).
• Ideally an ability to be in our Head office, on average, 1 or more days per week for various management meetings.
• Flexibility to attend events as required around the UK.

What We Offer:

• Competitive salary with performance-based incentives.
• A collaborative, mission-driven culture that values innovation and growth.
• Ongoing training, development, and clear career progression paths.
• Hybrid working environment.
• PerkBox discount scheme.
• Opt In Private Medical with AXA.
• 33 days annual leave including bank holidays.