At a Glance
- Tasks: Lead digital marketing campaigns and analyse performance to drive results.
- Company: Join Sowerbys, a top independent estate agent in Norfolk.
- Benefits: Negotiable salary, full-time hours, and opportunities for creativity.
- Other info: Collaborative team culture with potential for career growth.
- Why this job: Make an impact with your digital marketing skills in a dynamic environment.
- Qualifications: Experience in Meta advertising and a flair for creative content.
The predicted salary is between 40500 - 49500 £ per year.
Location: Office-based, initially in Dereham, with the option to work from another Sowerbys office by agreement. Occasional travel across Norfolk is required.
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
Reports to: Marketing Director
Sowerbys is one of Norfolk's leading independent estate agents.
We're looking for a commercially minded Senior Digital Marketing Specialist with extensive hands-on Meta advertising experience to take ownership of our digital marketing across residential sales, lettings and new homes.
You'll understand what works across paid and organic social media – and why.
You'll plan campaigns, analyse performance and audience behaviour, and turn those insights into commercial recommendations that improve results.
Creativity is equally important. You'll develop engaging campaigns, content and video ideas while ensuring everything we produce feels unmistakably Sowerbys.
Working closely with our Marketing Director, you'll lead the day-to-day delivery of our digital activity and line manage one member of the digital marketing team.
You'll also collaborate with our wider Marketing and Visual Media team to deliver joined-up campaigns that build our brand, generate high-quality enquiries and produce measurable results.
What you'll be doing
- Taking ownership of Sowerbys' digital marketing activity and helping shape its direction.
- Planning, building and managing paid social campaigns, particularly through Meta Ads Manager.
- Managing campaign objectives, audiences, budgets, creative formats, tracking, testing, optimisation and reporting.
- Analysing paid and organic social performance, audience behaviour, lead quality, website activity, conversions and return on investment.
- Turning data and campaign findings into clear recommendations for the Marketing Director and wider business.
- Continually testing and refining audiences, content, creative and campaign approaches.
- Planning integrated campaigns across social media, email, website and other digital channels.
- Overseeing the social media content calendar and using performance insights to guide future content. xgikmsk
- Writing engaging social posts, website content, blogs and emails in the Sowerbys tone of voice.
- Developing ideas, scripts and...
Senior Digital Marketing Specialist employer: Careers
As a Fire and Security Engineer with our well-established national business, you will enjoy a supportive work culture that prioritises your professional growth and autonomy. With competitive pay, generous holiday allowances, and ongoing training opportunities, this role offers not just stability but also the chance to work across diverse commercial environments in Reading, London, and Birmingham. Join us to be part of a team that values quality workmanship and fosters a rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
