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- Tasks: Lead e-commerce marketing strategies and optimise online shopping experiences.
- Company: Join a top player in the Wellness sector focused on digital success.
- Benefits: Enjoy flexible work options, competitive pay, and wellness perks.
- Why this job: Be part of an innovative team driving impactful digital marketing.
- Qualifications: 3+ years in digital marketing; degree in Marketing or related field required.
- Other info: Ideal for creative thinkers who thrive in fast-paced environments.
The predicted salary is between 43200 - 72000 £ per year.
About the Company: Our client is a leading organisation in the Wellness sector, dedicated to delivering exceptional digital experiences and online retail success. They are seeking an experienced Digital E-Commerce Marketing Manager to drive our online presence and sales growth.
Job Summary: The Digital E-Commerce Marketing Manager will be responsible for developing and executing e-commerce marketing strategies, optimising the online shopping experience, and driving customer acquisition and retention. This role requires a blend of analytical thinking, creative marketing, and technical e-commerce expertise.
Key Responsibilities:
- E-Commerce Management: Oversee and optimise the company’s e-commerce website (e.g., Shopify, WooCommerce, Magento) to enhance user experience and maximise conversions. Manage product listings, pricing, and promotions to increase sales and profitability. Monitor and improve website performance, ensuring mobile optimisation and a seamless checkout experience.
- Digital Marketing Strategy: Develop and execute data-driven digital marketing campaigns, including SEO, PPC, email marketing, and social media advertising. Create and manage paid advertising campaigns on Google Ads, Facebook Ads, and other platforms. Implement and refine SEO strategies to improve search engine rankings and organic traffic.
- Customer Acquisition & Retention: Develop and implement strategies to attract new customers and retain existing ones through targeted marketing campaigns. Utilise email marketing, loyalty programmes, and personalised content to increase customer engagement and lifetime value. Analyse customer behaviour and feedback to improve the overall shopping experience.
- Analytics & Performance Tracking: Monitor and analyse website traffic, conversion rates, and digital marketing performance using tools like Google Analytics. Generate insights and recommendations based on data analysis to refine marketing strategies. Track ROI on marketing efforts and optimise budget allocation for maximum impact.
- Collaboration & Team Coordination: Work closely with designers, developers, and content creators to ensure a cohesive brand presence across digital platforms. Coordinate with sales and customer service teams to align marketing efforts with business goals. Stay updated on industry trends and emerging e-commerce technologies to maintain a competitive edge.
Requirements:
- Bachelor’s degree in Marketing, E-Commerce, Business, or a related field.
- 3+ years of experience in digital marketing and e-commerce management.
- Proficiency in e-commerce platforms (Shopify, WooCommerce, Magento) and digital marketing tools (Google Ads, Facebook Ads, Google Analytics).
- Strong understanding of SEO, PPC, email marketing, and conversion rate optimisation (CRO).
- Experience with analytics tools and data-driven decision-making.
- Excellent communication, project management, and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Benefits:
- Competitive salary and performance-based bonuses.
- Flexible working arrangements, including remote work opportunities.
- Professional development and career growth opportunities.
- Employee discounts and wellness perks.
If you are a results-driven digital marketing professional with a passion for e-commerce, we would love to hear from you. Apply now to join our innovative team!
Head of Marketing employer: Careers Plus
Contact Detail:
Careers Plus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarise yourself with the specific e-commerce platforms mentioned in the job description, like Shopify and WooCommerce. Having hands-on experience or even a portfolio showcasing your work on these platforms can set you apart from other candidates.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and e-commerce. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in webinars to demonstrate your commitment to continuous learning during interviews.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous roles. Be ready to share examples of how your strategies improved conversion rates or customer engagement, as this will showcase your analytical skills and impact on business growth.
✨Tip Number 4
Network with professionals in the wellness and e-commerce sectors. Attend industry events or join online forums to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities within the company.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and e-commerce management. Focus on specific achievements, such as successful campaigns or improvements in conversion rates, that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the wellness sector and your understanding of e-commerce. Mention specific strategies you would implement to enhance the company's online presence and drive sales growth.
Showcase Analytical Skills: In your application, emphasise your proficiency with analytics tools like Google Analytics. Provide examples of how you've used data to inform marketing decisions and improve performance in previous roles.
Highlight Collaboration Experience: Discuss your experience working with cross-functional teams, such as designers and developers. Illustrate how your collaborative efforts have led to successful marketing initiatives and a cohesive brand presence.
How to prepare for a job interview at Careers Plus
✨Showcase Your E-Commerce Expertise
Make sure to highlight your experience with e-commerce platforms like Shopify, WooCommerce, or Magento. Be prepared to discuss specific strategies you've implemented in the past that have led to increased sales or improved user experiences.
✨Demonstrate Analytical Skills
Since the role requires data-driven decision-making, come equipped with examples of how you've used analytics tools like Google Analytics to track performance and optimise marketing strategies. Discuss any insights you've gained and how they influenced your campaigns.
✨Prepare for Creative Marketing Discussions
Expect questions about your approach to digital marketing campaigns. Be ready to share your creative ideas for SEO, PPC, and social media advertising, and how you would tailor these strategies to attract and retain customers in the wellness sector.
✨Emphasise Collaboration Skills
This role involves working closely with various teams, so be prepared to discuss your experience in collaborating with designers, developers, and sales teams. Share examples of how effective communication has led to successful project outcomes.
