VP Wealth Services

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Wealth Services is a fast growing global product area at the heart of Tide’s long-term member value strategy. Our mission is to help SMEs and sole traders grow and manage their money more effectively through market-leading savings, deposits, and investment solutions. By building a trusted, unified wealth platform integrated directly into Tide’s business account experience, we aim to become the primary hub where small businesses manage liquidity, build reserves, and grow their financial wellbeing. The Wealth Services division encompasses savings accounts, investment products, deposit optimisation, cash management tools, and key partnerships with banking and investment providers.

We are seeking an entrepreneurial, visionary VP of Wealth Services to define and scale Tide’s end to end wealth proposition. You will be the business, commercial, and product owner for the division, holding full P&L accountability and shaping the strategic roadmap that accelerates deposit growth, expands AUM, and delivers a best-in-class wealth experience for SMEs. Partnering with the dedicated VP of Engineering for the domain, you will lead product management, commercial operations, and go to market functions for Wealth Services. You will build the team, drive innovation, ensure regulatory robustness, and unlock international opportunities — all while delivering a seamless, trusted member experience.

As VP of Wealth Services responsibilities will include:

• Strategic Leadership & P&L Ownership: Define the long-term vision, strategy, and operating model for Wealth Services across savings, deposits, investments, and future adjacent offerings. Own full P&L accountability, driving aggressive growth in deposits, AUM, revenue, and profitability. Balance short term commercial impact with long term scalability, compliance, and member value.
• Team Building & Leadership: Build, mentor, and lead a high performing, multidisciplinary team spanning product, commercial, operations, and go to market roles. Scale the organisation from early-stage foundations to a world-class 50+ person division over time. Foster a culture of innovation, data driven decision making, accountability, and customer centricity.
• Product Strategy & Development: Lead the full product lifecycle across multiple channels (app, web, partner integrations), from concept to launch to optimisation. Expand Tide’s wealth product suite, including savings accounts, deposit products, investment wrappers, cash management tools, and partner-led investment offerings. Ensure robust regulatory and compliance frameworks underpin every release, in collaboration with legal, risk, and compliance teams.
• Commercial & Go to Market Ownership: Develop and execute comprehensive go to market, pricing, and monetisation strategies for all wealth products. Drive customer acquisition, deposits growth, engagement, retention, and cross sell effectiveness. Oversee strategic partnerships with banking, investment, and infrastructure providers.
• Operational Excellence: Establish and scale efficient processes for onboarding, servicing, reconciliations, risk management, treasury interactions, and customer support. Ensure world class reliability and customer experience across all wealth journeys.
• International Expansion: Lead Wealth Services’ expansion into new regions, tailoring products and partnerships to local regulatory and market needs (initial focus: India, Europe, UK). Build localisation and compliance strategies to support scalable international growth.
• Cross-Functional Collaboration: Work closely with Engineering leadership to align commercial and technical roadmaps. Collaborate with Marketing, Finance, Risk, Legal, Member Support, and central Product & Engineering teams to execute the division’s strategy end to end. Influence executive stakeholders and represent Wealth Services in senior leadership forums.
• Data Driven Decision Making: Use analytics, segmentation, experiments (A/B, MVT), and forecasting to inform priorities and optimise performance. Monitor and manage key commercial and product metrics (deposits, activation, AUM, retention, product NPS, cost-to-serve).
• Market & Customer Insight: Maintain deep understanding of SME financial behaviour, market competitors, regulatory changes, and emerging wealth technologies. Translate insights into differentiated solutions that deliver long term value to members.

WHAT WE ARE LOOKING FOR:

• Proven leadership track record in high growth organisations, ideally within fintech, banking, or wealth management.
• Deep domain expertise in savings, deposits, treasury linked products, or investment solutions — with a strong grasp of regulatory frameworks.
• Ability to translate deep investment experience into simple products for MSME.
• Demonstrable experience scaling a product or business line, ideally with full P&L ownership and commercial accountability.
• Strong product leadership skills, having overseen end to end delivery across discovery, build, launch, and optimisation.
• Commercially astute, with experience defining pricing, modelling economics, structuring partnerships, and driving sustainable revenue growth.
• Exceptional leadership and team building ability, with a history of growing and mentoring high performing teams.
• Highly analytical, adept at using data to guide prioritisation, experimentation, and commercial decision making.
• Outstanding stakeholder management and communication skills, able to influence at all levels.
• Innovative and customer obsessed, with a bias for execution and continuous improvement.
• Resilient and adaptable, thriving in a dynamic, fast scaling environment.

WHAT YOU’LL GET IN RETURN:

• Competitive Compensation - Competitive salary and share options.
• Time Off – Generous annual leave on top of bank holidays.
• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
• Access to salary sacrifice benefits – like Nursery (could save up to 47% on fees!) and Cycle to Work discounts.
• Health Insurance – Comprehensive Private family insurance plan.
• Life & Accident Cover – Comprehensive accidental and life insurance protection.
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
• Retirement Planning – Build your retirement fund faster with Tide’s pension scheme on eligible earnings.
• Volunteering & Development Days – Paid days annually for volunteering or personal growth.
• Learning & Development – Annual budget for books, courses, coaching, and more.
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
• Home Office Setup – Contribution towards setting up your home office.
• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
• Snacks & Meals – Daily breakfast spread with all-day coffee, tea, and juices.

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.