Business Development Event Executive in London

At Tide, we help SMEs save time and money in the running of their businesses by offering business accounts and related banking services, as well as a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany, and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees, and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German, and French SMEs
• Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,800 Tideans globally
• Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania, and Hyderabad, and offices in Gurugram, New Delhi, Berlin, Paris, and Luxembourg

About You

As a Field Sales Events Executive (Business Development Event Executive), you’re entrepreneurial, target-driven, and passionate about helping small businesses succeed. You thrive in the fast-paced buzz of live events and have a genuine interest in the FinTech sector. You are highly effective in networking environments, with a natural ability to break the ice, handle objections, and build trust quickly. You are motivated by targets, comfortable with face-to-face outreach, and enjoy taking full ownership of your assigned events. With outstanding communication skills and sharp commercial awareness, you can confidently pitch to business owners, negotiate with event organizers, and convert casual conversations into active Tide members. Passion, drive, and resilience are a must.

What You’ll Be Doing

• Lead Generation & Conversion
  • Proactive Event Sourcing: Identify, secure attendance, and actively look for new business opportunities at a minimum of one high-potential external B2B event, expo, or local networking session per week across the UK.
  • On-the-Floor Pitching: Actively approach business owners at trade shows and exhibitions to promote Tide’s platform, demonstrate our specialized accounting tools, and close sales.
  • Streamlined Onboarding: Guide prospects smoothly through the signup process on-site, ensuring high-quality conversion in collaboration with our KYC/FinCrime teams.
  • Pipeline Follow-Up: Aggressively follow up on event-generated leads using CRM tools to maximize final conversion rates and drive paid plan adoption.
• Event Execution & Partnership Building
  • HQ Event Hosting: Co-host and manage logistics for internal events at Tide HQ, including monthly Accountant Society sessions and bi-monthly partner events.
  • Digital Outreach: Launch and host Tide Educational Online Events to scale our reach beyond physical locations.
  • Strategic Partnerships: Identify, negotiate, and manage strategic growth partnerships with event organizers, local business hubs, and SME networks to secure deal pipelines and referrals.
  • Cross-Functional Collaboration: Work closely with Marketing, Affiliates, and Product teams to align event content with new campaigns, features, and MTD (Making Tax Digital) updates.
• Field Representation & Data Mastery
  • National Expansion: Represent Tide across the UK, traveling regularly to support regional event footprints (including Manchester and Birmingham).
  • Data & Analytics: Maintain 100% accurate pipeline tracking in Pipedrive. Support the Team Lead in updating our Live Event Looker Dashboard to evaluate event ROI.
  • Event Storytelling: Capture data and photography from every event to create compelling post-event “Recaps,” showcasing wins across PCM leadership and team channels.
  • Flexible Execution: Work flexible hours as required—including occasional evenings or weekends—to match event schedules and meet business owners on their time.

You’ll Be a Great Fit If You:

• Have proven face-to-face B2B or field sales experience, with a solid background in event coordination, experiential marketing, or financial products.
• Are target-driven, proactive, and highly motivated by performance bonuses and commission.
• Are comfortable with cold face-to-face outreach—introducing yourself to strangers at busy exhibitions and turning cold interactions into warm leads.
• Possess outstanding verbal and written communication skills, with the confidence to pitch to an individual founder, negotiate with a corporate partner, or present to a large group.
• Have strong time management, organization, and self-motivation to manage your own travel schedules and event deadlines.
• Are tech-savvy—confident using CRM tools (Pipedrive), Looker, and Google Workspace (Sheets/Slides).
• Hold a full UK driving licence (preferred) and are willing to travel regularly.
• Are energetic, resilient, and love celebrating wins via team channels.

What You’ll Get in Return

• Competitive salary with uncapped commission and performance bonuses.
• Vitality Health Insurance with mental and physical wellbeing benefits.
• 25 days holiday with the ability to buy extra days.
• Dedicated Learning & Development budget to scale your career.
• Access to Cycle to Work scheme, pension contributions, and other flexible benefits.
• Monthly team socials, volunteering time, and access to an inclusive, collaborative team culture.
• Hybrid and flexible working options—field and event-based with support from our London HQ.

Our Commitment to Diversity & Inclusion

At Tide, we’re building services for all small business owners — so diversity is at the heart of everything we do. We welcome people from all backgrounds, cultures, and perspectives. Every voice matters, and everyone has the chance to make an impact.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members’ diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.