At a Glance
- Tasks: Lead and scale paid social acquisition strategies, focusing on Meta advertising.
- Company: Join Eucalyptus, a fast-growing digital healthcare platform transforming long-term health.
- Benefits: Enjoy ownership of projects, career acceleration, and meaningful impact on patient outcomes.
- Other info: Be part of a mission-driven team redefining preventive healthcare across multiple markets.
- Why this job: Make a real difference in healthcare while driving significant growth in a dynamic environment.
- Qualifications: 4+ years in performance marketing with expertise in Meta Ads Manager and creative-led strategies.
The predicted salary is between 50000 - 65000 £ per year.
We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight‑management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician‑led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Our Growth Story:
- 130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026, giving us the platform to take long‑term care global.
- Supported over 350k patients living with obesity across our 5 markets.
- Received selective NICE endorsement to provide services to the NHS.
- Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
About the role:
We’re looking for a Paid Social Lead to own and scale paid acquisition in the UK market, with a primary focus on Meta with the view of scaling wider social channels. This is a high‑impact, hands‑on growth role where you’ll lead strategy, creative testing, optimisation, and performance analysis to drive significant customer acquisition and revenue growth. You’ll think end‑to‑end — supporting with creative ideation through to campaign execution, strategy and optimisation, while building a best‑in‑class Meta growth engine in a fast‑moving digital healthcare environment.
What you’ll do:
- Own the paid growth strategy for the UK market with a strong focus on Meta advertising.
- Manage and optimise 7 figure monthly media budgets.
- Partner closely with creative teams to develop, test, and scale high‑performing Meta ad creatives tailored to UK audiences.
- Lead ongoing experimentation across creative, audience segmentation, bidding strategies, placements, and landing pages.
- Drive a strong creative‑first testing culture, using performance insights to rapidly iterate and improve results.
- Stay ahead of Meta platform developments, including algorithm updates, new ad formats, healthcare advertising policies, and beta opportunities.
- Analyse campaign and funnel performance using attribution, analytics, and BI tools, translating data into actionable growth opportunities.
- Work cross‑functionally with product, CRO, engineering, brand, and lifecycle marketing teams to improve acquisition efficiency and customer value.
- Monitor competitor activity and emerging trends within the UK digital health and consumer subscription space.
About you:
- 4+ years of hands‑on performance marketing experience, with deep expertise in Meta Ads Manager.
- Proven experience managing and scaling large paid social budgets with clear commercial accountability.
- Strong understanding of creative‑led performance marketing, testing methodologies, and full‑funnel optimisation.
- Experience building and scaling campaigns focused on customer acquisition, ROI, LTV, and retention.
- Comfortable analysing data, identifying insights, and making fast, commercially driven decisions.
- Experience in D2C, consumer, subscription, or digital health businesses is highly desirable.
- Familiar with UK consumer behaviour and performance marketing best practices within the UK market.
- Comfortable operating in a high‑growth, fast‑paced environment with a strong bias toward action.
- Excellent communication and stakeholder management skills.
Why join Eucalyptus:
Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence‑based care. Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we’re redefining preventive healthcare across multiple markets.
What makes joining Eucalyptus unique:
- High‑growth opportunity – We’re scaling rapidly across new markets, conditions, and demographics.
- Meaningful impact – Your work will directly influence patient outcomes and business growth.
- Ownership and autonomy – You’ll have the freedom to test bold ideas and shape the Meta growth strategy.
- Career acceleration – Work alongside high‑performing teams in an ambitious, fast‑moving environment.
- Mission‑driven work – Help build one of the world’s leading digital healthcare companies focused on preventive care and long‑term health outcomes.
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI‑assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
Paid Social Lead employer: Careers at Eucalyptus
Eucalyptus is an exceptional employer, offering a dynamic and mission-driven work environment where your contributions directly impact patient outcomes and business growth. With a strong focus on career acceleration and the freedom to innovate, you'll thrive in a high-growth setting that values diverse perspectives and fosters personal development. Join us in redefining preventive healthcare while enjoying the benefits of working alongside high-performing teams in a fast-paced digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Lead
✨Tip Number 1
Get to know the company inside out! Research Eucalyptus and its mission to make good health last a lifetime. Understanding their values and goals will help you tailor your approach during interviews and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info about the company culture and even lead to referrals, which can significantly boost your chances of landing that Paid Social Lead role.
✨Tip Number 3
Prepare for the interview by practising common questions related to performance marketing and Meta advertising. Think about specific examples from your past experiences that demonstrate your skills in managing large budgets and driving customer acquisition. We want to see how you think on your feet!
✨Tip Number 4
Don’t forget to showcase your creativity! Since this role involves creative testing and optimisation, come prepared with ideas for campaigns or strategies you’d implement at Eucalyptus. This will not only impress the interviewers but also show that you’re ready to hit the ground running.
We think you need these skills to ace Paid Social Lead
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about making a difference in digital healthcare and how your skills can contribute to our mission.
Tailor Your Experience:Make sure to highlight your relevant experience with paid social campaigns, especially on Meta. We love seeing specific examples of how you've managed budgets and driven growth, so don’t hold back on the details!
Be Data-Driven:Since this role is all about performance marketing, include any metrics or results from your past campaigns. We appreciate candidates who can analyse data and translate it into actionable insights, so show us what you've achieved!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Careers at Eucalyptus
✨Know Your Meta Inside Out
As a Paid Social Lead, you'll be expected to have a deep understanding of Meta Ads Manager. Brush up on the latest features, algorithm updates, and ad formats. Familiarise yourself with case studies or examples of successful campaigns to discuss during the interview.
✨Showcase Your Creative Side
Since this role involves a strong focus on creative testing and optimisation, come prepared with examples of high-performing ad creatives you've developed. Be ready to discuss your creative ideation process and how you’ve used data to inform your decisions.
✨Demonstrate Data Savvy
You’ll need to analyse campaign performance and translate insights into actionable strategies. Prepare to talk about specific metrics you've tracked in past roles and how those insights led to improved ROI or customer acquisition.
✨Understand the Market Landscape
Familiarise yourself with the UK digital health and consumer subscription space. Be ready to discuss competitor activity and emerging trends. Showing that you’re aware of the market dynamics will demonstrate your commitment and strategic thinking.
