At a Glance
- Tasks: Lead and scale paid search growth in the UK for a leading digital health brand.
- Company: Eucalyptus, part of Hims & Hers, focused on innovative healthcare solutions.
- Benefits: High-growth opportunity, meaningful impact, and career acceleration in a mission-driven environment.
- Other info: Join a diverse team committed to redefining preventive healthcare across multiple markets.
- Why this job: Make a real difference in patient outcomes while shaping the future of digital healthcare.
- Qualifications: 4+ years in search or paid media with expertise in Google Ads and compliance in regulated industries.
The predicted salary is between 60000 - 80000 £ per year.
About Eucalyptus
We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Our Growth Story:
- 130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026, giving us the platform to take long-term care global
- Supported over 350k patients living with obesity across our 5 markets
- Received selective NICE endorsement to provide services to the NHS
- Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
About The Role
We're looking for an exceptional Paid Search Lead to own and scale our search channel growth in the UK market. This is a high-impact, hands‑on growth role where you'll be responsible for scaling performance across the Google ecosystem — leveraging deep expertise across all Google products, from Search to Performance Max — to drive sustainable, compliant growth in one of the UK's fastest‑growing digital health brands. You'll think end‑to‑end — from bidding and targeting strategy through to landing page experimentation, optimisation, and performance analysis. If you've mastered paid search in regulated industries, thrive on seven‑figure monthly budgets, and love turning complexity into measurable results, we want to meet you.
What You'll Do
- Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail
- Manage and optimise 7 figure monthly media budgets, working closely with Allocation & Performance Managers on budget allocation
- Lead A/B and multivariate landing page testing, turning performance data into actionable insights
- Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS
- Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel
- Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising
- Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results
- Analyse competitors and UK market trends to identify growth opportunities and develop high‑performing bidding and targeting strategies
- Work cross‑functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution of market‑winning strategies
About You
- 4+ years in search or paid media, with deep hands‑on experience managing Google campaigns
- Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max)
- Proven track record planning, executing, and interpreting landing page experiments
- Highly analytical mindset with strong attention to detail, able to form data‑driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
- Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks
- Experience in D2C, consumer, or subscription‑based businesses — you understand how to optimise for acquisition, retention, and lifetime value
- Strong understanding of UK consumer behaviour and how to localise campaigns for tone, messaging, and search intent
- Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations
- Familiarity with healthcare‑specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable
- Experience scaling search in multi‑market or global organisations, and comfort using first‑party data to optimise creative and bidding strategies, is a plus
Why join Eucalyptus?
Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence‑based care. Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we're redefining preventive healthcare across multiple markets.
What Makes Joining Eucalyptus Unique
- High‑growth opportunity – We're scaling rapidly across new markets, conditions, and demographics
- Meaningful impact – Your work will directly influence patient outcomes and business growth
- Ownership and autonomy – You'll have the freedom to test bold ideas and shape the search growth strategy
- Career acceleration – Work alongside high‑performing teams in an ambitious, fast‑moving environment
- Mission‑driven work – Help build one of the world's leading digital healthcare companies focused on preventive care and long‑term health outcomes
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI‑assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
Paid Search Lead, UK in London employer: Careers at Eucalyptus
Eucalyptus is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work culture in the heart of London. With a focus on innovation in digital health, team members benefit from hands-on experience in product management while collaborating with cross-functional squads to make a meaningful impact on patient health. The company fosters a supportive environment that encourages professional development and values diverse perspectives, making it an ideal place for those looking to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Lead, UK in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Careers at Eucalyptus and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Careers at Eucalyptus are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Careers at Eucalyptus on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Careers at Eucalyptus. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Lead, UK in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Careers at Eucalyptus. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Careers at Eucalyptus:Show us that you’ve done your homework! In your application, briefly mention what you admire about Careers at Eucalyptus’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Careers at Eucalyptus
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Careers at Eucalyptus will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Careers at Eucalyptus, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
