At a Glance
- Tasks: Drive impactful paid media campaigns across international markets, starting with Meta and expanding to TikTok.
- Company: Join Eucalyptus, a leader in health innovation focused on long-term care solutions.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic role with real budget impact and the chance to innovate from the ground up.
- Why this job: Be part of a mission to improve health for over 1 billion people while scaling your marketing skills.
- Qualifications: 3-5 years in performance marketing, especially with Meta, and a passion for creative optimisation.
The predicted salary is between 50000 - 65000 £ per year.
We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care. Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Our Growth Story:
- 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.
- Supported over 350k patients living with obesity across our 5 markets.
- Tailored our offering to thousands of patients in Germany and Japan.
About the role (What you'll be doing):
As a Performance Marketer, you will be a hands-on IC sitting within the International Launch Team, working directly under the Global Head of Performance and alongside our Staff Performance Marketer (Search & Analytics). You'll be a key part of the central buying function, responsible for running paid media across international markets from day one.
You'll start with Meta as our biggest spending channel, then expand across TikTok, Search, and others as the function grows. There's minimal approval friction here. If you have a good idea, you can test it. The feedback loop is tight and the learning is real.
You’ll:
- Own and optimise paid media campaigns across Meta, with expanding scope into TikTok and Search.
- Set up paid media accounts from scratch in new markets - building campaign structure, tracking, and creative testing frameworks from the ground up.
- Run a consistent test-measure-learn cycle across creative and campaign setup to keep improving performance.
- Work within established playbooks and pressure test them - flagging what's working, what isn't, and why.
- Turn performance data into sharp creative briefs and clear optimisation plans.
- Analyse what's working across creative, targeting, and landing page experience - and act on it.
- Build clear performance reports that track results by channel, campaign, and creative.
- Keep tracking clean and accurate across platforms using pixels, UTMs, and event-based measurement.
- Explore and apply AI tools to create efficiencies in day-to-day workflows and speed up the test-and-learn cycle.
- Stay across platform changes and best practices to keep strategies sharp.
- Work cross-functionally with analytics and growth teams to surface insights and spot new opportunities.
About you (Who you are):
You’ve got 3-5 years in performance marketing with serious hands-on time on Meta. You think about creative as the lever, not an afterthought. You're comfortable pulling data and turning it into a point of view and you're curious enough to keep pushing on what's possible.
You’ll likely bring:
- 3-5 years of performance marketing experience with a heavy focus on Meta / Facebook Ads.
- Strong instincts for direct response creative - what works, how to test it, and how to scale it.
- Experience managing ad accounts spending meaningful budgets, ideally across multiple markets or brands.
- Solid understanding of campaign setup, attribution, pixel and event tracking.
- Analytical chops - you can read performance data and know what to do with it.
- A genuine curiosity about AI tools and how they can make you faster and smarter.
- Comfort working across multiple channels (TikTok and Search experience is a bonus).
- Experience in regulated categories (health, finance) is a plus but not required.
Based in London and able to be in the Old Street office 3 days a week.
Why join Eucalyptus?
Real scale, real fast - you'll be running campaigns across 6-7 figure monthly budgets across multiple international markets. Set things up from scratch - this isn't just inheriting a running.
Global Performance Marketer: Scale Paid Media Across Markets in London employer: Careers at Eucalyptus
Eucalyptus is an exceptional employer dedicated to making a meaningful impact on global health, particularly in the fight against obesity. With a vibrant work culture that encourages innovation and creativity, employees are empowered to take ownership of their projects and contribute to significant growth, as evidenced by our impressive 130% YoY revenue increase. Located in London, team members benefit from a collaborative environment, ample opportunities for professional development, and the chance to work with cutting-edge AI tools, all while being part of a mission-driven organisation that supports over 350,000 patients worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Global Performance Marketer: Scale Paid Media Across Markets in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best work in performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Eucalyptus, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in performance marketing and AI tools. This shows you're serious about your career and ready to bring fresh ideas to the role.
We think you need these skills to ace Global Performance Marketer: Scale Paid Media Across Markets in London
Some tips for your application 🫡
Show Your Passion for Health:When you're writing your application, let your enthusiasm for health and wellness shine through. We’re on a mission to make good health last a lifetime, so share why this matters to you and how your experience aligns with our goals.
Highlight Your Performance Marketing Skills:Make sure to showcase your hands-on experience with performance marketing, especially on Meta. We want to see how you've optimised campaigns in the past, so include specific examples that demonstrate your analytical skills and creative thinking.
Be Data-Driven:We love numbers! In your application, mention how you've used data to inform your marketing strategies. Talk about the metrics you’ve tracked and how you’ve turned insights into actionable plans. This will show us you can think critically about performance.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team from the get-go!
How to prepare for a job interview at Careers at Eucalyptus
✨Know Your Numbers
Before the interview, brush up on your performance marketing metrics. Be ready to discuss specific campaigns you've run on Meta, including budget sizes, ROI, and any creative strategies that worked well. This shows you’re not just familiar with the tools but can also drive results.
✨Showcase Your Creativity
Prepare examples of how you've approached creative testing in past roles. Think about how you can articulate your thought process behind what makes a successful ad. Remember, they want someone who sees creative as a lever, so be ready to share your insights on what works and why.
✨Familiarise Yourself with Euc's Mission
Understand Euc’s mission to combat obesity and improve long-term health. Be prepared to discuss how your skills in performance marketing can contribute to this goal. Showing genuine interest in their mission will set you apart from other candidates.
✨Ask Insightful Questions
Prepare thoughtful questions about their current marketing strategies and future plans. Inquire about how they measure success across different markets or how they leverage AI tools in their campaigns. This demonstrates your curiosity and strategic thinking, which are key for the role.
