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- Tasks: Lead creative marketing campaigns across email, web, and social channels.
- Company: Burlington Media connects with decision-makers in the legal sector through engaging content.
- Benefits: Enjoy a competitive salary, bonus, 25 days holiday, and fun company events.
- Why this job: Make an impact in B2B marketing while working in a dynamic, supportive team.
- Qualifications: 2+ years in B2B marketing with strong skills in email and social media campaigns.
- Other info: Join us for fortnightly yoga sessions and early finishes on payday Fridays!
The predicted salary is between 33000 - 37000 £ per year.
Burlington Media needs a creative, organised, and data-savvy marketing campaigns executive to promote our brands, our content and our clients. If you’re obsessed with writing engaging copy and designing captivating campaigns, can run email and social calendars to schedule and love getting martech to work for you, this could be your dream job!
Our brands serve decision-makers in law firms in UK&I and beyond – Briefing serves large law firms, Legal Practice Management (LPM) serves the SME law firm community, Legal Support Network (LSN) serves the whole legal market, and Unicorn, our data service. The quality of our content and the calibre of our audiences are second to none, but we need a skilled B2B marketer looking to take the lead in crafting innovative campaigns to generate more engagement with our emails, more newsletter signups and more consumption of our content, while maximising the promotion of our sponsor clients’ content as well.
This is a hands-on role and we’re looking for someone with experience who’s happy writing and scheduling emails, managing social posts and running LinkedIn PPC campaigns. If you’re passionate about B2B marketing and thrive in a fast-paced environment where your creativity and expertise can make a real impact, we’d love to hear from you!
Duties and responsibilities in brief:
- Developing and carrying out integrated marketing campaigns across email, web and social channels, promoting content and events.
- Planning and project managing campaigns and activities using Monday.com and dovetailing your work with others in the business.
- Writing and editing compelling, accurate and grammatically correct marketing messaging and making sure that all communications demonstrate the defined value proposition for that particular brand/product.
- Collaborating with the content and events teams to generate bookings for our virtual and IRL events.
- Support the head of marketing with an audience engagement strategy to support the growth of our brands’ products, with the goals of expanding our subscriber lists and consumption of content and signups by prospect audiences.
- Support the community manager and head of marketing to help the team engage audiences in our online communities.
- Take an active interest in the work of our data team leader and other marketing team members to ensure data in our CRM is up to date.
- Agreeing campaign timelines with stakeholders internal and external, and ensuring campaigns and activities are carried out to project timelines.
- Developing and maintaining all relevant marketing and sales collateral to support marketing campaigns and defined commercial needs.
- Briefing comprehensive, accurate and creative designs to design workers, ensuring minimal amends and efficiency.
- Maintaining/uploading/creating any website content that relates to marketing.
- Maintain and build the media brands’ digital and social media channels and platforms.
- Support the head of marketing with managing digital advertising against our media brands across all platforms (email, web, app).
- Support the head of marketing with analytics - provide data-led feedback to the business and clients on all campaigns, projects and channels/platforms.
- Support the head of marketing with leveraging marketing automation to drive increasing engagement and success from email marketing, and analyse and improve content consumption and site traffic.
About you:
- At least 2 years of experience in B2B marketing, with a strong track record in delivering email and social media marketing campaigns.
- Excellent written and verbal communication skills with a flair for crafting engaging content.
- You are proactive and can work in a fast-paced environment, but are able to stay focused and can handle multiple projects and deliverables at one time.
- Good understanding of lead generation and nurturing strategies.
- Proficiency with marketing automation tools (we use ActiveCampaign), CRM platforms (we use Salesforce), social media scheduling tools (we use Buffer) and website CMS (we use WordPress).
- Good understanding of LinkedIn’s tools for campaigns, events, and audience targeting.
- Data-driven mindset with the ability to analyse performance metrics and adapt strategies when needed.
What we offer:
- A salary of up to £37k DOE plus an annual business profitability bonus, usually 5% of salary.
- 25 days holiday plus your birthday and Xmas Eve off on top.
- Company events and socials.
- Fortnightly online yoga sessions.
- On-site gym.
- Payday Fridays early finish.
- A collaborative and supportive team environment.
Senior Marketing Executive employer: Career Wallet
Contact Detail:
Career Wallet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with the brands and content that Burlington Media promotes. Understanding their target audience and the unique value propositions of each brand will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your experience with marketing automation tools, especially ActiveCampaign, and CRM platforms like Salesforce. Be prepared to discuss specific campaigns you've managed using these tools and how they contributed to lead generation and engagement.
✨Tip Number 3
Highlight your ability to analyse performance metrics and adapt strategies accordingly. Prepare examples of how you've used data to inform your marketing decisions and improve campaign outcomes in previous roles.
✨Tip Number 4
Demonstrate your creativity by preparing a mock campaign idea relevant to one of Burlington Media's brands. This will not only show your initiative but also your understanding of their market and your ability to think outside the box.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in email and social media campaigns. Use specific examples that demonstrate your creativity and data-driven mindset.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the legal sector. Mention how your skills align with the responsibilities outlined in the job description, such as managing campaigns and collaborating with teams.
Showcase Your Writing Skills: Since the role requires excellent written communication, include samples of your previous marketing copy or campaigns. This will give the hiring team a taste of your writing style and ability to engage audiences.
Highlight Technical Proficiency: Mention your experience with marketing automation tools, CRM platforms, and social media scheduling tools. Be specific about the tools you’ve used, like ActiveCampaign and Salesforce, to show you’re ready to hit the ground running.
How to prepare for a job interview at Career Wallet
✨Showcase Your Creativity
As a Senior Marketing Executive, creativity is key. Prepare examples of past campaigns you've designed or contributed to, highlighting your innovative ideas and how they drove engagement.
✨Demonstrate Data Savviness
Be ready to discuss how you've used data to inform your marketing strategies. Bring specific metrics or results from previous campaigns to illustrate your ability to analyse performance and adapt accordingly.
✨Familiarise Yourself with Tools
Since the role involves using tools like ActiveCampaign, Salesforce, and Buffer, make sure you understand their functionalities. Mention any relevant experience you have with these platforms during the interview.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific marketing challenges. Think through potential scenarios related to B2B marketing and be prepared to explain your approach to solving them.
