Marketing Strategy Consultant

Marketing Strategy Consultant – Banking SectorLocation: Hybrid working initially – Canary Wharf or NorthamptonContract Duration: 12 monthsRate: £350.00 per day inside IR35We are seeking an experienced Marketing Strategy Consultant with up to 7 years of experience to support our end client’s retail banking initiatives. This role focuses on developing and executing marketing strategies to enhance customer engagement and drive key performance metrics.Key Responsibilities:Develop and implement comprehensive marketing campaign plans and strategies.Drive customer performance KPIs through targeted engagement initiatives.Create business cases to support marketing campaign execution.Monitor, analyze, and optimize campaign performance using data-driven insights.Collaborate on brand positioning, market research, and go-to-market strategies.Ensure all marketing activities align with overall business objectives and customer needs.Key Qualifications:Maximum of 7 years of experience in marketing strategy, ideally within retail banking.Proven expertise in developing, executing, and optimizing marketing campaigns.Strong understanding of customer engagement strategies (not acquisition-focused).Some analytical skills for campaign tracking, reporting, and performance evaluation.Ability to work cross-functionally to support brand positioning and research efforts.This is an exciting opportunity for a strategic marketing professional to make a significant impact within a dynamic environment. If you have a passion for customer engagement and marketing excellence, we’d love to hear from you!