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- Tasks: Lead digital marketing for top personal care brands, from paid media to influencer campaigns.
- Company: Join a renowned FMCG company with a diverse portfolio of beloved consumer brands.
- Benefits: Enjoy a competitive salary up to £60,000 plus additional perks and benefits.
- Why this job: Shape digital strategies and make an impact in a dynamic, innovative environment.
- Qualifications: Experience in digital marketing within FMCG or similar sectors is essential.
- Other info: This is a 12-month fixed-term contract based in Hertfordshire.
The predicted salary is between 43200 - 72000 £ per year.
We're partnering with a well-known FMCG business that owns a portfolio of established consumer brands across personal care, household and beauty. As they continue to invest in digital transformation, they're now looking for a Digital Marketing Manager to join their team on a 12-month fixed-term contract. This is a brilliant opportunity to shape digital activation across a range of high-street brands - from paid media to influencer marketing, organic social and digital shelf content.
The Role:
- You'll be responsible for delivering best-in-class digital activation in line with brand and business strategy, supporting brand visibility and performance across key platforms.
- Key responsibilities include:
- Leading paid media and influencer activity across selected brands
- Managing digital shelf content and improving online presence
- Developing monthly organic social calendars and content
- Analysing performance data and reporting against KPIs
- Supporting the Senior Digital Marketing Manager with annual plans, budget and agency management
- Leading test-and-learn initiatives to optimise performance across channels
What We're Looking For:
- Digital marketing experience within FMCG or a relevant consumer sector
- A track record of delivering successful campaigns across paid, organic and influencer channels
- Strong understanding of digital tools (Adobe Analytics, social media platforms, content management tools etc.)
- Able to manage external agencies and internal stakeholders effectively
- Proactive, self-starter with excellent project management and reporting skills
Location: Hertfordshire
Package: up to £60,000 + Benefits
Digital Marketing Manager - Personal Care (Fixed Term Contract) employer: Career Wallet
Contact Detail:
Career Wallet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Personal Care (Fixed Term Contract)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the FMCG sector. This will not only help you understand the landscape but also allow you to speak confidently about how you can contribute to their digital transformation.
✨Tip Number 2
Network with professionals in the FMCG and digital marketing space. Attend industry events or webinars where you can meet potential colleagues or mentors who might provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed that align with the responsibilities of this role. Highlight your experience with paid media, influencer marketing, and organic social strategies to demonstrate your fit for the position.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to drive decisions in past roles. Understanding key performance indicators (KPIs) and how to report on them will be crucial for this position.
We think you need these skills to ace Digital Marketing Manager - Personal Care (Fixed Term Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant digital marketing experience, especially within FMCG or consumer sectors. Emphasise your achievements in managing successful campaigns across paid, organic, and influencer channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the personal care industry. Mention specific examples of how you've delivered best-in-class digital activation in previous roles.
Highlight Technical Skills: Clearly outline your proficiency with digital tools such as Adobe Analytics and content management systems. This will demonstrate your capability to analyse performance data and manage digital shelf content effectively.
Showcase Project Management Experience: Include examples of your project management skills in your application. Discuss how you've successfully managed external agencies and internal stakeholders, as well as any test-and-learn initiatives you've led to optimise performance.
How to prepare for a job interview at Career Wallet
✨Showcase Your Digital Marketing Experience
Be prepared to discuss your previous digital marketing roles, especially within FMCG or similar sectors. Highlight specific campaigns you've managed, focusing on the results and how they align with the responsibilities of the role.
✨Demonstrate Your Analytical Skills
Since the role involves analysing performance data, come equipped with examples of how you've used analytics tools like Adobe Analytics. Discuss how you interpreted data to inform your marketing strategies and improve campaign performance.
✨Familiarise Yourself with Their Brands
Research the company's portfolio of personal care brands. Understanding their market positioning and recent campaigns will allow you to speak knowledgeably about how you can contribute to their digital activation efforts.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and creativity in digital marketing. Think of scenarios where you've had to optimise campaigns or manage multiple stakeholders, and be ready to share your thought process and outcomes.
