At a Glance
- Tasks: Lead creative campaigns and manage brand communications across various platforms.
- Company: Join a fast-paced FMCG business in the sports nutrition sector.
- Benefits: Enjoy hybrid working, innovative tools, and a collaborative culture.
- Why this job: Make a real impact in a dynamic environment while pursuing your passion for fitness.
- Qualifications: Creative thinker with strong copywriting skills and a love for sport or health.
- Other info: This is a 12-month maternity cover role starting at the end of July.
The predicted salary is between 44000 - 66000 £ per year.
We are working with a fast-paced, high-growth FMCG business within the sports nutrition space, on the lookout for a creative and commercially astute Brand Communications Manager to lead all comms activity across performance-focused brands. This opportunity has arisen to cover a pivotal team member’s maternity leave, starting at the end of July. With ambitious plans and strong momentum across the brands, the role offers an exciting platform for someone with a passion for fitness, storytelling and impactful marketing to make a tangible difference.
The Brand Communications Manager will join a collaborative, high-energy team who act as a mini in-house agency, spearheading creative strategy, campaign planning and content execution. From owning the brand comms platform to developing scroll-stopping content across digital, social and retail. This role is made for a passionate communicator ready to build brand salience and mental availability.
The Brand Communications Manager will:
- Lead campaign development from insight and briefing through to execution, ensuring each touchpoint ladders up to the overarching brand and comms strategy.
- Act as the guardian of creative direction, overseeing all consumer-facing messaging and media output across paid, owned and earned channels.
- Define and deliver media strategies across brand-building and performance, leveraging in-house tools, small agencies and D2C/marketplace experience.
- Collaborate with brand, content, creative and eCommerce teams to develop and activate campaigns that shift perceptions and drive behaviour.
- Manage and develop a small creative team (Content Producer, Senior Designer, Comms Executive), enabling high-impact output with efficient resource use.
The role requires:
- A planner’s mind. Someone able to think creatively and strategically, while writing clear briefs that empower your team to execute.
- Strong creative judgement and copywriting experience- someone who knows what great looks like and is excited to help build it.
- Confidence in juggling long-term brand storytelling with short-term performance content needs across multiple platforms.
- Comfort with data-led decision making, balancing insight, instinct and experimentation to optimise activity.
- A natural interest in sport, fitness or health, allowing you to understand your audience deeply and connect with them authentically.
You’ll also enjoy:
- Working in a culture that values action, curiosity and creativity.
- Using innovative tools (including AI) to develop, test and refine creative assets and campaign messaging.
- Access to hybrid working with a collaborative Brighton HQ at your base.
- The chance to lead meaningful brand evolution within a fast-moving, challenger environment.
- Opportunities to shape internal ways of working across content production, media and creative delivery.
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
Apply now to take your career to the next level with a pioneering company.
Contact Detail:
Career Wallet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Communications Manager
✨Tip Number 1
Familiarise yourself with the latest trends in brand communications, especially within the FMCG and health sectors. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Showcase your creativity by preparing a mini portfolio of past campaigns or projects you've worked on. Highlight your role in the creative process and the impact of your contributions, as this will resonate well with our focus on storytelling and impactful marketing.
✨Tip Number 3
Network with professionals in the sports nutrition and FMCG sectors. Attend relevant events or webinars to connect with potential colleagues and gain insights into the industry, which can give you an edge in your application.
✨Tip Number 4
Prepare to discuss how you balance long-term brand storytelling with short-term performance needs. Think of examples where you've successfully managed both aspects, as this is crucial for the Brand Communications Manager role.
We think you need these skills to ace Brand Communications Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements of the Brand Communications Manager position. Tailor your application to highlight how your skills and experiences align with these aspects.
Craft a Compelling CV: Ensure your CV showcases relevant experience in brand communications, creative strategy, and campaign management. Use quantifiable achievements to demonstrate your impact in previous roles, especially in the FMCG or health and wellness sectors.
Write a Strong Cover Letter: Your cover letter should reflect your passion for fitness and storytelling. Discuss specific examples of past campaigns you've led, your approach to creative direction, and how you can contribute to the company's ambitious plans.
Showcase Your Creativity: If possible, include a portfolio or links to previous work that exemplifies your creative judgement and copywriting skills. Highlight projects that involved innovative strategies or successful brand storytelling.
How to prepare for a job interview at Career Wallet
✨Showcase Your Creative Strategy Skills
Prepare to discuss your previous experiences in leading campaign development. Highlight specific examples where you transformed insights into successful campaigns, ensuring you can articulate how each touchpoint aligned with the overall brand strategy.
✨Demonstrate Strong Copywriting Ability
Since the role requires strong creative judgement and copywriting experience, be ready to share samples of your work. Discuss how you’ve crafted compelling messaging that resonates with target audiences, particularly in the FMCG or health and wellness sectors.
✨Balance Long-term and Short-term Goals
Be prepared to explain how you manage the balance between long-term brand storytelling and short-term performance content. Share strategies you've used to juggle these needs effectively across various platforms.
✨Express Your Passion for Fitness and Health
Given the nature of the business, it’s crucial to convey your genuine interest in sports, fitness, or health. Prepare anecdotes that illustrate your connection to these areas, as this will help you connect authentically with the interviewers.